Laman Nazarova
Toronto,ON
Summary
Results-oriented marketer proficient in leveraging data-driven insights to enhance marketing strategies and drive customer loyalty. Core competencies include digital marketing,Google Ads,marketing analytics, and brand management.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Account Strategist
Teleperformance (Google's Extended Workforce)
Toronto, ON
01.2024 - Current
- Devised, implemented and measured hundreds of Google Ads accounts for service-based and ecommerce brands across every US timezone, Europe and APAC in equally as many industries
- Directly outreached to leads, established and maintained relationships with business owners and agency representatives
- Keen and constantly developing understanding of all available Google Ad inventory, benefits and limitations
- Devised strategic marketing plans to align with business objectives.
- Launched many campaigns for clients, helped them improve existing campaigns, and consistently worked towards optimizing their Google Ads accounts.
Loyalty Marketing Specialist
Baku Electronics LLC
Baku, Azerbaijan
06.2022 - 08.2023
- Enhanced loyalty program's benefits, leading to membership surge from 200k to over 400k within one year.
- Collaborated with internal departments and units to streamline customer interaction processes.
- Generated performance reports for the loyalty program.
- Promoted the loyalty program through digital, social media, and in-store marketing and developed referral marketing
- Implemented promotional strategies utilizing hidden CRM techniques to enhance loyalty member sales performance.
- Collaborated with partners and vendors to leverage their databases and offer additional benefits to program members.
B2B Sales Executive
GLC Europe
Budapest, Hungary
02.2021 - 01.2022
- Conducted comprehensive lead research and engaged with prospects through multiple channels (calls, emails, LinkedIn)
- Executed strategic email, LinkedIn, and Google Ads campaigns to drive promotion for 13 projects under my supervision.
- Efficiently managed accurate customer contact databases.
- Prepared detailed project reports, offering actionable insights for both ongoing projects and improvements for future ones.
Marketing Specialist
Delta Group LLC
Baku, Azerbaijan
01.2019 - 09.2019
- Analyzed sales data and prepared sales reports and inventory reports.
- Was responsible for creating and editing content for company's social media accounts, website, and WordPress blogs and increased digital engagement.
- Negotiated with partners, resulting in increased sales, and successfully secured 3 new export partnerships for company in Middle East.
Education
Master of Science - Marketing
Szechenyi Istvan University
Gyor/Hungary01-2022
Bachelor of Science - Management
The Academy of Public Administration
Baku/Azerbaijan07-2019
Skills
- Customer needs assessments
- Customer relationship management
- MS Excel
- Power BI reporting
- SQL
- MS PowerPoint
- Google Ads
- Competitor analysis
- Market research
- Remarketing strategies
- Project management
- Salesforce
- Prospecting techniques
- Lead generation
- New client acquisition
- Customer retention
- Campaign development
- Social media management
- Interpersonal communication
- Problem-solving
- Organization and time management
Certifications
10-2023
Certification
- Certified Associate in Project Management (CAPM)®
- Oracle Database SQL (1Z0-071)
- Google Analytics (Google Analytics Academy)
- Digital Marketing (Udemy)
Personal Information
Title:
Languages
English
Professional
Turkish
Professional
Azerbaijani
Native/ Bilingual
Timeline
Digital Account Strategist
Teleperformance (Google's Extended Workforce)
01.2024 - Current
Loyalty Marketing Specialist
Baku Electronics LLC
06.2022 - 08.2023
B2B Sales Executive
GLC Europe
02.2021 - 01.2022
Marketing Specialist
Delta Group LLC
01.2019 - 09.2019
Master of Science - Marketing
Szechenyi Istvan University
Bachelor of Science - Management
The Academy of Public Administration
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