Summary
Overview
Work History
Education
Skills
Community Service
Timeline
Generic

Lakshitta Kohli

Summary

An enthusiastic and flexible human resource professional with a solid foundation in teamwork, communication, and organizations. has excellent research and people skills and is currently working towards a degree in psychology and sociology. knowledgeable about managing client communications, organizing outreach campaigns, and assisting with administrative tasks. enthusiastic about supporting HR projects, employee engagement, and recruitment to help people-first organizations.

Overview

3
3
years of professional experience

Work History

Marketing Associate – Product Promotion & Market Expansion

Rothman, Benson and hedges
11.2023 - 04.2024
  • Increased product awareness by 40% through targeted demonstrations and partnership with 20+ retail outlets, optimization in-store displays and refining messaging to align with local market preferences.
  • Drove a 25% increase in sales within 3 months by executing over 10 targeted engagement events focused on customer interaction and education.
  • Integrated product sampling and data-driven marketing campaigns to boost awareness and expand purchase intent.
  • Provided personalized consultations and explained product features clearly, improving loyalty by 30% and increasing satisfaction.
  • Conducted detailed competitive analysis to improve marketing messaging and uncover opportunities in overlooked market segments. Strategically aligned product positioning with emerging customer needs to increase campaign relevance and market responsiveness.

Content & Engagement Coordinator – Social Media Projects

MDH SPICE COMPANY
05.2023 - 09.2023
  • Managed the official MDH Instagram account, producing and scheduling daily Reels, Stories, and carousel posts to promote school events, student achievements, and interactive learning content.
  • Increased student and parent engagement by 45% through creative Reels showcasing classroom moments, teacher spotlights, and behind-the-scenes clips, aligning with the brand tone.
  • Used Instagram insights to track post reach, engagement rates, and follower growth, adjusting strategy to optimize content timing and improve visibility by 30% within three months.

HR & Marketing Assistant – Client Communication & Scheduling

Ananta Health Care Centre
06.2022 - 08.2022
  • Strengthened brand trust and retention by revamping client communications and appointment flows, achieving a 90% satisfaction rate.
  • Created branded posts and automated onboarding content for service awareness using email and social media tools.
  • Collaborated with the marketing team to analyze client feedback and develop targeted messaging strategies that improved engagement during high-traffic service periods.
  • Supported outreach efforts by tailoring communication to diverse audiences and handled customer intake and appointment bookings.

Marketing Assistant – Digital Promotions & Client Campaigns

Evergreen Trading House
07.2021 - 09.2021
  • Spearheaded targeted B2B marketing campaigns that resulted in acquiring five new enterprise clients and increasing monthly revenue by 25%.
  • Designed promotional content and sales decks that highlighted product benefits, driving brand preference and shortening the sales cycle.
  • Launched seasonal email marketing campaigns and catalogue distributions, increasing product inquiries and customer engagement by 30%.
  • Led competitive analysis initiatives to refine messaging strategies and identify untapped market segments aligning product offerings with customer demand.

Education

Bachelor of Arts - Psychology, Sociology

University of British Columbia
05.2025

Skills

  • Technical Skills: Graphic Designing, Python, Microsoft Word, SPSS,Product Strategy,KPI Tracking,Customer Feedback Integration, SaaS Product Management
  • Soft Skills: Written communication, time management, attention to detail, adaptability, client-facing coordination,Collaborative Communication
  • Interest: Basketball, Art, Painting, Cooking, Hiking, Diversity & Inclusion, Animal Welfare
  • Marketing Skills: Content Calendar Management, Influencer Collaboration, Social Media Analytics, Community Management, Visual Branding
  • Strengths: Excellent interpersonal communication, detail-oriented, adaptable, strong problem-solving, team collaboration, self-motivated

Community Service

Animal care, Founder – Community Outreach & Volunteer Coordination, Delhi, India, 2021-01, Present, Rescued and rehabilitated 50+ stray animals, leading to a 40% increase in adoption rates through organized outreach initiatives., Funded medical treatments and nutritional support for animals by raising $2,000 through the sale of 50+ paintings, directly saving lives of 25+ ill dogs., Partnered with local veterinary clinics to streamline rescue operations, reducing medical expenses by 20% and helping treatment accessibility

Timeline

Marketing Associate – Product Promotion & Market Expansion

Rothman, Benson and hedges
11.2023 - 04.2024

Content & Engagement Coordinator – Social Media Projects

MDH SPICE COMPANY
05.2023 - 09.2023

HR & Marketing Assistant – Client Communication & Scheduling

Ananta Health Care Centre
06.2022 - 08.2022

Marketing Assistant – Digital Promotions & Client Campaigns

Evergreen Trading House
07.2021 - 09.2021

Bachelor of Arts - Psychology, Sociology

University of British Columbia

Similar Profiles

CREATE PROFILE
Lakshitta Kohli