Lakshay Rajrishi
Brantford,ON
Summary
Marketing professional with expertise in influencer marketing, e-commerce, and event management. Proven ability to lead high-impact campaigns, optimize digital strategies, and drive business growth. Successfully managed 200+ influencers per month, launched brand campaigns for top-tier companies, and built a profitable e-commerce brand from scratch. Passionate about leveraging marketing insights to maximize engagement and ROI.
Overview
4
4
years of professional experience
2024
2024
years of post-secondary education
1
1
Language
Work History
Influencer Marketing Executive
Marqueting Ventures
01.2021 - 01.2022
- Managed a portfolio of 200+ influencers monthly for brands like Mamaearth, Ayuga, and Fujifilm
- Spearheaded the Fujifilm Evo Camera launch, overseeing influencer selection and campaign execution
- Negotiated contracts and budgets with influencers and brands, ensuring high ROI and engagement
- Conducted performance analysis and delivered data-driven campaign reports to optimize strategies
Founder & Brand Manager
Admirable Decor
01.2020 - 01.2021
- Built a home decor brand from scratch, leading branding, e-commerce, and marketing
- Designed and launched an SEO-optimized website, increasing product visibility on Amazon FBA
- Developed product descriptions, advertising campaigns, and brand messaging to enhance positioning
- Managed inventory, SKUs, and Amazon advertising, achieving break-even despite challenges
Event Coordinator
Freelance
01.2018 - 01.2021
- Managed high-profile events, including Sunburn India, Zomaland Jaipur, and Pro Kabaddi League
- Supervised F&B operations, crowd management, and event logistics for seamless execution
- Collaborated with vendors and sponsors to optimize on-site operations and brand activations
Education
Post-Graduate Diploma - Marketing Management
George Brown College
Post-Graduate Diploma - Project Management
Conestoga College
Bachelor of Commerce - Distance Learning
Delhi University
Skills
Influencer Marketing
Campaign execution
Influencer negotiations
Engagement analysis
Digital Marketing
SEO
SEM
Amazon Ads
Social media marketing
E-Commerce & Brand Building
Shopify
Amazon FBA
Product positioning
Event Management
Large-scale event coordination
Logistics
Vendor relations
Data Analytics & ROI Measurement
Google Analytics
Excel
Pivot Tables
VLOOKUP
Performance tracking
Project Management
Planning
Execution
Optimization of marketing campaigns
Accomplishments
- Led a national influencer campaign for Fujifilm, achieving high brand engagement and measurable ROI.
- Built and scaled an e-commerce brand, overseeing its marketing and sales strategy.
- Managed logistics and branding for internationally recognized events, ensuring smooth execution.
Timeline
Influencer Marketing Executive
Marqueting Ventures
01.2021 - 01.2022
Founder & Brand Manager
Admirable Decor
01.2020 - 01.2021
Event Coordinator
Freelance
01.2018 - 01.2021
Post-Graduate Diploma - Project Management
Conestoga College
Bachelor of Commerce - Distance Learning
Delhi University
Post-Graduate Diploma - Marketing Management
George Brown College