Lakei Herman
Los Angeles
Summary
Multi-talented fitness leader with a successful history helping individuals of all backgrounds improve health, fitness and overall well-being. Knowledgeable about healthy eating, exercise programs and good lifestyle choices.
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Director of Lifestyle
Align Residential
07.2021 - 07.2023
- Throughout my career as the Director of Lifestyle at renowned properties, I have cultivated a profound passion for curating exceptional experiences that resonate with the desires of discerning clientele
- My ability to anticipate trends, adapt to evolving market demands, and craft distinctive lifestyle offerings consistently set my teams and properties apart from the competition.
- Developed strategic plans for the growth and expansion of lifestyle offerings in line with community goals and objectives.
- Increased community engagement by organizing various social, educational, and recreational activities for residents.
- Served as a liaison between management staff and residents regarding communication about upcoming events or changes in scheduling or programming.
- Established strong relationships with local vendors and businesses to secure partnerships for community events.
- Managed the Lifestyle department budget efficiently to maximize resources and provide high-quality programming.
- Designed comprehensive monthly activity calendars that catered to the interests of a wide range of residents.
Director of Wellness
Crescent Heights
11.2016 - 02.2019
- Designed layout and sourced equipment for fitness facility
- Developed strategies and drove optimization of training programs generating over $400K in sales within 2nd year of operation
- Managed daily, weekly, and monthly reports; including administering capital expenditure budget of 600K
- Hired, trained and supervised a staff of over 10 wellness professionals, including independent contractors
- Established training protocols & standard operating procedures for future properties
- Promoted healthy lifestyles through various workshops, seminars, and fitness classes
- Developed strategic partnerships with community organizations to expand resources available to clients and promote holistic wellbeing
Director of Services
The Wright Fit
05.2013 - 04.2016
- Staffing & talent acquisitions
- On boarded all managerial teams
- Managed facility operations, standard operating procedures, quality control and brand standards
- Negotiated contracts with vendors to secure advantageous terms while maintaining excellent working relationships.
- Developed strategies for marketing personal training department
- Increased memberships through new members & crm platform
- Enhanced service quality by implementing standardized processes and procedures for the department.
- Drove financial performance through productivity analysis, contract terms, and resource planning.
- Reduced operational costs with strategic budgeting and resource allocation.
Tier 3+ Fitness Manager
Equinox
08.2007 - 02.2012
- Spearheaded the educational development of personal training team
- Responsible for hiring staff & development of employee retention program
- Led new trainer onboarding by teaching Equinox fitness assessments
- Assisted clients in reaching personal training goals through safe & effective training techniques
- Contributed to leading the northeast region in surpassing training goals and revenue goals
- Enhanced member experience by addressing concerns promptly and professionally, resulting in higher satisfaction ratings
- Stayed current on industry trends through continued education courses, bringing innovative ideas to the facility''s programming lineup
- Fostered positive working environment for all employees by encouraging staff members to voice opinions and concerns without fear of reprisal.
Education
Bachelor of Science - Business
State University of New York
New Paltz, NY05.1993
Skills
- Community Engagement
- Class Management
- Safety Monitoring
- Cultural Sensitivity
- Budget Administration
- Body composition evaluations
- Customer Service
- Problem-Solving
- Time Management
- Attention to Detail
- Multitasking Abilities
- Critical Thinking
Content
Dear Hiring manager, As a dynamic and results-driven professional with a successful track record in spearheading lifestyle & Wellness. I am excited to apply my unique skill set to elevate your brand and set new benchmarks for excellence. Throughout my career as the Director of Lifestyle at renowned properties, I have cultivated a profound passion for curating exceptional experiences that resonate with the desires of discerning clientele. My ability to anticipate trends, adapt to evolving market demands, and craft distinctive lifestyle offerings consistently set my teams and properties apart from the competition. Key strengths that I bring to the table include: 1. Innovative Vision: I possess a creative vision for luxury lifestyle experiences that are tailored to the unique characteristics of each property and its clientele. By combining my insights into the latest industry trends with a deep understanding of our guests, I have been able to consistently create immersive and memorable moments. 2. Collaborative Leadership: I firmly believe that success is a collective effort. As a leader, I foster a collaborative environment that encourages teamwork, creativity, and the exchange of ideas. My approach has resulted in cohesive teams that are motivated to exceed expectations and deliver outstanding guest satisfaction. 3. Revenue Growth: I have a proven ability to translate exceptional lifestyle experiences into increased revenue streams. Through strategic partnerships, exclusive events, and targeted marketing campaigns, I have consistently contributed to the financial success of the properties I have overseen. 4. Guest-Centric Approach: I place great importance on understanding our guests' preferences and expectations, allowing us to provide personalized experiences that resonate on a profound level. This approach has led to enhanced guest loyalty and advocacy, resulting in a strong and loyal customer base. I look forward to the opportunity to discuss my qualifications further. Thank you for considering my application. Sincerely, Lakei Herman
Affiliations
- Phi Beta Sigma
Certification
NASM
ACE
ISSA
FMS
KettleBells
Corrective exercise specilist
Timeline
Director of Lifestyle
Align Residential
07.2021 - 07.2023
Director of Wellness
Crescent Heights
11.2016 - 02.2019
Director of Services
The Wright Fit
05.2013 - 04.2016
Tier 3+ Fitness Manager
Equinox
08.2007 - 02.2012
Bachelor of Science - Business
State University of New York
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