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Hi, I’m
Laila Saleh
Mississauga,ON
You only have to do a few things right in your life so long as you don’t do too many things wrong.
Warren Buffett
Summary
As a strategic Executive Assistant, Social Media Manager, and CRM Specialist with over 20 years of experience, I bring a versatile background spanning industries from design to finance. I began my journey early, graduating high school at 15 and earning my Bachelor's in Business Administration by 18. My career has taken me from website and graphic design in Dubai to roles in banking, insurance, underwriting, B2B sales, executive administration, and more. With a passion for continuous learning, I combine creative, out-of-the-box thinking with a data-driven mindset, delivering strategic solutions that drive digital marketing success and elevate brand growth.
I excel at optimizing workflows, crafting high-impact social media strategies, and managing cross-functional projects. Whether leading digital campaigns that boost engagement by 40%, or recovering $750K+ in overdue accounts, I’m committed to delivering value-driven outcomes. I thrive in fast-paced environments where attention to detail meets big-picture thinking, ensuring business growth through operational and creative leadership.
What I bring to the table:
• Virtual Assistance & Admin Expertise: Seamlessly managing executive schedules, coordinating complex projects, and ensuring operational efficiency.
• Client Success & Relationship Management: Building and maintaining strong client relationships, while implementing systems that boost customer satisfaction and retention.
• Digital Marketing & Social Media Strategy: Designing content that resonates with audiences, driving engagement, and managing cross-channel campaigns for brand growth.
I’m known for my ability to think big picture while staying focused on the finer details—whether it’s resolving complex customer issues, recovering $750K+ in arrears, or driving a 25% revenue increase through creative digital strategies.
My passion for learning keeps me on top of industry trends and tools, always looking for ways to optimize workflows, elevate brand presence, and deliver meaningful results. I’m dedicated to creating value and ensuring success for the teams and businesses I work with.
Overview
18
years of professional experience
8
years of post-secondary education
3
Languages
50
Skills, Certifications & Recognitions
5
Volunteer Work
Work History
Ontario Health atHome
Team Assistant
02.2025 - Current
Job overview
- Maintain patient records, schedule appointments, and handle clerical tasks.
- Communicate with patients, families, and healthcare providers to ensure smooth service delivery.
- Process invoices, maintain confidential records, and ensure compliance with privacy regulations.
CarePoint Health
Client Coordinator
01.2025 - 02.2025
Job overview
- Review referrals, screen for eligibility, and assist clients with self-referrals.
- Guide clients through mental health services, liaise with service providers, and coordinate appointments.
- Maintain accurate client records, enter data across multiple platforms, and handle communication with referring physicians.
Closing The Gap Healthcare
Clinic Coordinator
12.2024 - 01.2025
Job overview
- Assist and interact with clients, delivering exceptional customer service and support.
- Schedule visits and manage communication between clients and providers, ensuring timely and effective service.
- Keep track of all client interactions, schedules, and relevant documentation to maintain a smooth workflow.
Bayshore Healthcare CenterRemote, ON
Client Intake Coordinator
02.2024 - Current
Job overview
- Coordinated scheduling for PSWs, RNs, and RPNs, optimizing staffing for patients with mental health disorders and suicidal tendencies, reducing shift vacancies by 15% and cutting patient wait times by 20%.
- Served as the primary liaison for clients and families, providing essential mental health resources, resulting in a 25% boost in client satisfaction and a 30% increase in referrals to healthcare professionals and crisis services.
- Collaborated with healthcare teams to enhance communication and documentation, improving treatment plan adherence by 20% and achieving better patient outcomes.
Logit GroupRemote, ON
Market Research Interviewer
09.2020 - Current
Job overview
- Boosted survey completion rates by 20% through engaging outbound calls, optimizing scripts, and ensuring professional communication, enhancing data collection efficiency.
- Maintained a 98% accuracy rate in recording responses and demographic information, contributing to reliable and insightful market research.
- Exceeded weekly call quotas by 15% and surpassed survey completion goals by 25%, showcasing productivity and adherence to project deadlines.
Coinamatic IncRemote, ON
Senior Account Admin
09.2020 - 09.2023
Job overview
- Closed high-ticket deals and maintained a high volume of calls, meeting consistent monthly KPIs and improving operations efficiency by 86% through staff training and conflict resolution techniques.
- Led the implementation of Freshdesk CRM, enhancing client interaction tracking and improving workflow efficiency by integrating third-party tools and A/B testing.
- Resolved account issues for 5,500+ landlords and property managers, ensuring 100% confidentiality and recovering $758,820 in past-due accounts.
- Streamlined billing, invoicing, and collection processes, achieving a 100% collection rate for aging accounts and resolving complex financial issues.
College Of Nurses Of OntarioRemote, ON
Liaison Mediator
11.2022 - 03.2023
Job overview
- Facilitated communication and mediated negotiations between stakeholders, achieving a 90% resolution rate.
- Scheduled meetings, documented sessions, and ensured clear communication, maintaining 100% accuracy in confidential records and action plans.
- Managed stakeholder expectations and helped resolve disputes through strategic negotiation, reducing mediation time by 15%.
Osmow'sMississauga, ON
Executive Assistant, Project Coordinator
08.2019 - 09.2020
Job overview
- Supported a 32% expansion from 94 to 124 restaurants across Canada, securing over $685,000 in franchise fees, royalties, and lease payments.
Streamlined onboarding processes and ensured compliance with licensing, safety, and franchisee training requirements. - Implemented Monday.com CRM to improve project management and cross-departmental collaboration, while writing SOPs to ensure operational consistency.
- Managed executive schedules, travel, and event planning for 3 CEOs and senior management, while optimizing internal communication and vendor relationships.
Trux SolutionsMississauga, ON
Office Manager/CPC/BAT
01.2017 - 09.2019
Job overview
- Led the transition of 60,000 records to an electronic format, reducing administrative workload by 80% and saving $50,000 annually.
- Maintained compliance for over 2,000 driver and vehicle records, ensuring a 95% adherence rate to safety regulations, reducing non-compliance issues by 90%.
- Developed training programs with a 95% completion rate, improving safety scores by 65% and reducing violations by 20%.
- Optimized operations through Salesforce integration, achieving a 30% efficiency improvement, saving 450 company hours annually.
Catslink WholesalerMississauga, ON
Sales & Social Media Manager
01.2013 - 11.2016
Job overview
- Led a team of 10 providing support in regional sales initiatives, achieving a 25% year-over-year revenue increase by targeting key market segments.
- Spearheaded social media campaigns that boosted online engagement by 35%, increasing brand awareness through multi-channel marketing.
- Fostered client relationships, vendor negotiation, inventory control resulting in long-term partnerships, cost-savings and contributing to sustained business growth.
Techville DistributionOakville, ON
Business Development Manager
01.2012 - 01.2013
Job overview
- Drove a 25% revenue increase through new business opportunities and e-commerce platform launches on eBay, Amazon, and Shopify.
- Surpassed sales targets by 15% each quarter, ranking in the top three Canadian cellphone parts distributors.
- Built strong client relationships and expanded market presence through tradeshows and networking events.
Royal Bank Of CanadaMississauga, ON
Life Insurance Underwriter
05.2010 - 01.2011
Job overview
- Managed a portfolio of high-risk clients, reducing underwriting errors by 15% through precise risk assessments.
- Negotiated favorable terms with reinsurers, improving coverage options and minimizing losses for policyholders.
- Trained junior underwriters, improving team compliance and risk assessment processes by 74%.
Royal Bank Of CanadaToronto, ON
Debt Recovery Collections & Bankrupty Officer
09.2006 - 05.2010
Job overview
- Surpassed recovery targets with a 93% monthly recovery rate, reducing delinquency rates by 58%.
- Handled sensitive financial situations, negotiating payment plans and resolving disputes, resulting in the highest debt collection total in the department.
- Trained new staff on collection strategies, achieving a 98% accuracy rate in client interactions and adherence to privacy laws.
Education
Sheridan CollegeOakville, ON
Associate of Arts from Banking & Wealth Management
2006.09 - 2011.06 (4 years & 9 months)
University of DubaiDubai, UAE
BBA from Business Administration
09.2002 - 06.2005
Skills
- Project Management
- Client Relationship Management
- Data Analysis
- Digital Marketing
- Social Media Management
- Leadership
- Time Management
- Team Collaboration
- Budgeting
- Strategic Planning
- Negotiation
- Conflict Resolution
- CRM Implementation
- Risk Assessment
- Sales Strategy
- Vendor Management
- Supply Chain Management
- Process Improvement
- Problem Solving
- Event Planning
- Cross-functional Team Leadership
- Executive Support
- Stakeholder Engagement
- Account Management
- Operations Management
- Performance Monitoring
- Training and Development
- Talent Acquisition
- Regulatory Compliance
- Financial Reporting
- Contract Negotiation
- Presentation Skills
- Customer Support
- Change Management
- Market Research
- Quality Assurance
- Product Development
- Public Speaking
- Brand Development
- KPI Analysis
- Communication
- Copywriting
- Inventory Control
- Forecasting
- SEO Optimization
- E-commerce Management
- IT Support
- Database Management
- Content Creation
- B2B Sales
Certification
- Customer Service: Creating Customer Value – LinkedIn, Issued Jul 2024
- Excel Essential Training (Microsoft 365) – LinkedIn, Issued Jul 2024
- CPR/AED/First Aid – National CPR Foundation, Issued Apr 2024, Expires Apr 2026
- Confronting Bias: Thriving Across Our Differences – LinkedIn, Issued Apr 2024
- Diversity, Inclusion, and Belonging – LinkedIn, Issued Apr 2024
- Equity First: The Path to Inclusion and Belonging – LinkedIn, Issued Apr 2024
- Establishing Evening Routines to Optimize the Day Ahead – LinkedIn, Issued Apr 2024
- Ethics: Managing Real or Perceived Conflicts of Interest – LinkedIn, Issued Apr 2024
- Extreme Productivity (Blinkist Summary) – LinkedIn, Issued Apr 2024
- Fair and Effective Interviewing for Diversity and Inclusion – LinkedIn, Issued Apr 2024
- How to Be an Inclusive Leader – LinkedIn, Issued Apr 2024
- Productivity: Prioritizing at Work – LinkedIn, Issued Apr 2024
- Racism, Racial Discrimination & Human Rights – Ontario Human Rights Commission, Issued Apr 2024
- Skills for Inclusive Conversations – LinkedIn, Issued Apr 2024
- Violence Prevention Program 1 Education – Bayshore Healthcare, Issued Apr 2024
- Crisis Intervention within Information and Referral – Inform USA, Issued Mar 2024
- Handling and Sharing Sensitive Information – Bayshore Healthcare, Issued Mar 2024
- Information & Referral Customer Service – Inform USA, Issued Mar 2024
- Security Awareness Foundations – Bayshore Healthcare, Issued Mar 2024
- AI-Powered Performance Ads Certification – Google, Issued Feb 2024, Expires Feb 2025
- Google Ads Measurement Certification – Google, Issued Feb 2024, Expires Feb 2025
- Google Ads Display Certification – Google, Issued Feb 2024, Expires Feb 2025
- Google Analytics Certification – Google, Issued Feb 2024, Expires Feb 2025
- Applied Machine Learning: Foundations – LinkedIn, Issued Oct 2023
- Customer Service Foundations – LinkedIn, Issued Oct 2023
- Excel: VLOOKUP and XLOOKUP for Beginners – LinkedIn, Issued Oct 2023
- NoSQL Decoded: Flexible Databases – LinkedIn, Issued Oct 2023
- Quality Standards in Customer Service – LinkedIn, Issued Oct 2023
- Brand and Marketing Integration – LinkedIn, Issued Sep 2023
- Certified Associate in Project Management (CAPM) Exam Tips – LinkedIn, Issued Sep 2023
- Email Marketing: Strategy and Optimization – LinkedIn, Issued Sep 2023
- Learning Asana – LinkedIn, Issued Sep 2023
- Accessibility for Ontarians with Disabilities Act Training – HR Associates, Issued Nov 2022
- Associate in Regulation and Compliance (ARC) – International Compliance Association, Issued Apr 2022
- ISO 45001: 2018 Occupational Health & Safety Management Systems Certified – Region of Peel, Issued Jun 2019
- WHMIS 2015 – Region of Peel, Issued Jun 2019
- Blood Alcohol Analyzer – Drivetest LLC, Issued Jul 2017
- Drug Analyzer – Drivetest LLC, Issued Jul 2017
- Insurance Agent, Accident, Health, Life, Variable Life & Annuities – Combined, a Chubb Company, Issued Feb 2017
- Smart Serve Ontario – Smart Serve Ontario, Issued Nov 2010
- Travel Insurance Agent – RBC, Issued Aug 2010
- Certified Anti-Money Laundering Specialist (CAMLS) – RBC, Issued Dec 2006
- Cisco Cybersecurity Specialist (CCS) – RBC, Issued Oct 2002
Affiliations
- International Association of Administrative Professionals
- Golden Horseshoe Virtual Assistants Group (GHVA)
- Canadian Association of Virtual Assistants (CAVA)
- International Virtual Assistants Association
- Virtual Assistants Community PH
Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
RemoteHybridImportant To Me
Work-life balanceFlexible work hoursWork from home optionPersonal development programsCompany CulturePaid sick leaveHealthcare benefitsCareer advancementTeam Building / Company Retreats4-day work weekPaid time offTimeline
Team Assistant
Ontario Health atHome
02.2025 - Current
Client Coordinator
CarePoint Health
01.2025 - 02.2025
Clinic Coordinator
Closing The Gap Healthcare
12.2024 - 01.2025
Client Intake Coordinator
Bayshore Healthcare Center
02.2024 - Current
Liaison Mediator
College Of Nurses Of Ontario
11.2022 - 03.2023
Market Research Interviewer
Logit Group
09.2020 - Current
Senior Account Admin
Coinamatic Inc
09.2020 - 09.2023
Executive Assistant, Project Coordinator
Osmow's
08.2019 - 09.2020
Office Manager/CPC/BAT
Trux Solutions
01.2017 - 09.2019
Sales & Social Media Manager
Catslink Wholesaler
01.2013 - 11.2016
Business Development Manager
Techville Distribution
01.2012 - 01.2013
Life Insurance Underwriter
Royal Bank Of Canada
05.2010 - 01.2011
Sheridan College
Associate of Arts from Banking & Wealth Management
2006.09 - 2011.06 (4 years & 9 months)
Debt Recovery Collections & Bankrupty Officer
Royal Bank Of Canada
09.2006 - 05.2010
University of Dubai
BBA from Business Administration
09.2002 - 06.2005
Volunteer Work
- Digital Marketer - HalalServe (Jan 2023 - current)
- Foster Parent - Fetch & Releash (Feb 2019 - current)
- Social Media Strategist - Toronto Cares (Mar 2020 - Sep 2021)
- Newsletter Editor - Young Women in Business (YWIB) - Oct 2020 - Dec 2021
- Admin Assistant - Dec 2018 - Dec 2020
Languages
- English - Fluent
- Tagalog - Fluent
- Arabic - Basic
Interests
Horseback riding
Designing
References
- Jessie Bennett-Wilson, Insurance, RBC - 647 773 8624
- Zahid El Alaoui Didi, Bankrupty Officer, RBC - 416 882 7514
- Lazaro Monteagudo, Level III Customer Officer, Coinamatic - 514 224 5343
- Meenakshi Walia, CEO, Trux Solutions - 647 502 7672
- Alicia Bongoli, Mutli-Operator Franchisee, Osmow's - 416 897 0779
- Moe Al Asadi, VP, Cats Link - 905 782 5050
Volunteer Work
- Foster Parent - Fetch & Releash (Feb 2019 - current)
- Social Media Strategist - Toronto Cares (Mar 2020 - Jul 2020)
- Newsletter Editor - Young Women in Business (YWIB) - Oct 2020 - current)
References
- Available upon request
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