Lacey Renfro
San Diego
Summary
Dynamic Account Manager skilled in driving sales performance and exceeding KPIs across diverse on-premise accounts. Expertise in developing tailored marketing strategies that elevate customer engagement and brand loyalty. Adept at managing substantial budgets to support operational initiatives and foster collaborative partnerships.
Overview
13
13
years of professional experience
1
1
Certification
Work History
On-Premise Account Manager
Enthuse Marketing for Diageo
San Diego
06.2020 - Current
- Cultivated long-standing relationships with top on-premise accounts in San Diego.
- Managing multi-unit accounts, resorts, nightclubs, dive bars, and local restaurants.
- Monitored and achieved KPIs in volume, menu share, features, and distribution goals.
- Works hand in hand with Southern Glazer's Wine & Spirits distributor partners.
- Oversaw quarterly budget of $150K for operational initiatives.
Account Specialist
Inspira Marketing for Diageo
San Diego
11.2018 - 06.2020
- Managed client accounts, ensuring timely communication and support.
- Tracked monthly KPIs for customer engagement, volume, and activations.
- Coordinated promotional activities that strengthened brand visibility and boosted customer engagement.
- Developed strategic marketing plans tailored to client needs.
- Managed territory across San Diego to drive brand growth, increase sales, and execute marketing events.
- Trained junior staff on account management best practices to enhance client support and service delivery.
Brand Manager
MKTG for Diageo
San Diego
02.2013 - 12.2018
- Managed product launches from concept through execution in various markets.
- Supported execution of large-scale events, increasing brand visibility and consumer engagement.
- Coordinated logistics for event setups and consumer sampling, ensuring smooth operations.
- Educated consumers on brands across Diageo's portfolio.
- Acted as a promotional ambassador, executing activations across San Diego to engage consumers.
Education
High School Diploma -
Tokay High
Lodi01-2004
Skills
- Account Management
- Customer relationship management
- Business Development
- Sales forecasting
- KPI tracking
- Market analysis
- Revenue growth
- Budget oversight
- Team collaboration
- Adaptability and flexibility
- Client engagement
References
- Kris Eklund, 817-637-1553, Kristopher.eklund@sgws.com
- Leo Barthel, 949-612-5058, Lbarthel@keteloneusa.com
- Moe Griton, 619-208-6666, Moegriton@gosssipgrille.com
Accomplishments
- SGWS West Division Award-Diageo On Premise
Certification
- CPR & AED License
- Preventing Workplace Harassment - Extended Office (CPE/CLE)
Timeline
On-Premise Account Manager
Enthuse Marketing for Diageo
06.2020 - Current
Account Specialist
Inspira Marketing for Diageo
11.2018 - 06.2020
Brand Manager
MKTG for Diageo
02.2013 - 12.2018
High School Diploma -
Tokay High