Lacey Limbrick

Centr is a health and wellness ecosystem founded by Chris Hemsworth, acquired in 2022 and merged with Inspire Fitness. Upon acquisition, I led the Retail marketing team as we aggressively expanded our global retail presence. More recently, my focus is centered around strategically launching products across commercial, vertical and consumer global markets. I’m also dedicated to generating global demand for physical products.

• Building and executing robust, omni-channel retail strategies to drive revenue at retails like Walmart, Costco, Amazon and more.
• Developing and leading marketing strategies that drive global product demand with a full-funnel approach - from awareness to CRM and varying retention tactics.
• Managing product content development and leveraging many years of shoot experience to keep; productions nimble, content strategies in tact, and shoots on budget.
• Bringing industry-leading products to market as the lead strategist on product positioning, naming, packaging, ecomm assets, messaging, and overall customer experience.
• Executing go-to-market and demand gen strategies across all marketing channels, including: paid media, creative strategy and growth optimization, driving influencer marketing, email marketing strategy, PR and organic social media strategies.
• Supporting demand for Centr’s full ecosystem – developing strategies to convert equipment purchasers to paid subscribers of the Centr app.

Inspire Fitness is a leading manufacturer of high quality home exercise equipment. With the work of our entire team, we proudly led the company to acquisition in 2022. I led the Marketing Department through an industry-changing pandemic and through the company’s accelerated growth period.

• Leading go-to-market strategies for all physical and digital goods, ensuring that products are positioned for success as they hit the market.
• Developing affiliate and ambassador programs designed to drive brand awareness and sales, fostering relationships with top professional athletes, artists, influencers, and celebrity trainers.
• Producing trade shows, developing and leading the overall brand experience. Aligning with sales teams to achieve sales goals and drive strong ROI.
• Collaborating with engineering and sales to effectively position products and build resonating product stories.
• Managing the creative team, both in-house and freelance, to develop a consistent brand presence that resonated across markets.
• Playing a key role in generating brand awareness for our company within the Costco ecosystem, positioning us as a trusted and preferred brand that Costco members still ask for today.
• Building a profitable and strong CRM list of over 100k customers through creative lead-gen tactics and nurturing, effective CRM campaigns.
• Contributing to the overall growth and success of the company by leading and driving revenue through a new direct-to-consumer website growing sales from $0 to $2mm+ in just 3 years.

Amped Wireless is a leader in High Power Wireless Technology, acquired in 2017 just before my departure. At Amped I led a small and mighty marketing team, leading the brand development and building product marketing strategies that landed us in all major electronics retailers and clubs throughout the US.