Kyungsun Choi
Niagara Falls,ON
Summary
Data-driven strategist with deep experience in the finance industry, translating complex data into high-impact, actionable business strategies. Proven ability to drive data-informed decision-making through advanced analytics, scenario modeling, and strategic insight, effectively bridging analytical rigor with practical execution.
Overview
18
18
years of professional experience
Work History
Global Business Analyst
Shinhan Card
01.2021 - 03.2025
- Supported shareholder investment decisions in Indonesia by delivering data-driven insights and scenario-based analyses.
- Conducted in-depth industry and market analyses to identify emerging trends and growth opportunities within Indonesia’s vehicle-finance sector
- Analyzed sales and delinquency datasets to uncover patterns and trends, translating findings into actionable business insights.
Customer Service Analyst
Shinhan Card
09.2015 - 12.2020
- Implemented process improvements that reduced customer inquiry response time through the use of automation technologies, including RPA and AI agents.
- Developed a customer service digital transformation strategy by segmenting customers based on digital adoption readiness.
- Improved customer retention by identifying at-risk customer segments through analysis of behavioral trigger patterns.
Human Resources Specialist
Shinhan Card
01.2013 - 09.2015
- Developed and delivered tiered employee training programs to strengthen skill development and overall performance, with emphasis on creative thinking and technology adoption.
- Designed a structured training roadmap to prepare high-potential employees for global deployment and international business roles.
Product Developer
Shinhan Card
01.2007 - 12.2012
- Developed a credit card product based on market research and consumer trend analysis, supporting strategic product development and portfolio decisions.
- Served as Project Lead, driving cross-functional collaboration with design, sales, and IT/system development teams to ensure on-time project delivery.
- Conducted product portfolio optimization through profitability analysis and market positioning assessment, delivering data-driven recommendations to senior stakeholders.
Education
Master of Data Analytics - Data Analytics
University of Niagara Falls Canada
Niagara Falls, ON10-2026
Bachelor in Economics - Economics
Sookmyung Women's University
Seoul, South Korea02-2007
Skills
- Strategic thinking
- Business process improvement (Digital transformation)
- Data Visualization : Tableau, Power BI
Languages
English
Full Professional
Korean
Native or Bilingual
Timeline
Global Business Analyst
Shinhan Card
01.2021 - 03.2025
Customer Service Analyst
Shinhan Card
09.2015 - 12.2020
Human Resources Specialist
Shinhan Card
01.2013 - 09.2015
Product Developer
Shinhan Card
01.2007 - 12.2012
Master of Data Analytics - Data Analytics
University of Niagara Falls Canada
Bachelor in Economics - Economics
Sookmyung Women's University