Kym Harvey
San Diego
Summary
Innovative direct marketing in membership and mass-market fundraising with 25+ years of experience in transforming business development operations and communications. A proven leader with a passion for leveraging data and emerging technology to dramatically grow organizational revenue, build brand loyalty, and expand market reach.
Overview
28
28
years of professional experience
Work History
Membership Programs Manager & Audience Management
SAN DIEGO ZOO WILDLIFE ALLIANCE
01.2014 - Current
- Oversee the acquisition, retention, and cultivation campaign strategies for San Diego Zoo Wildlife Alliance’s mass market donors, monthly giving sustainers, and membership base of approximately 400,000 individuals. These initiatives generate over $57MM annually through various direct marketing channels.
- More than doubled the annual revenue of SDZWA’s membership program from $26MM to $54MM through increased member cultivation, continued product enhancements, and new innovative omnichannel marketing tactics for acquisition, renewal, and upgrading. This was achieved while keeping expenses flat and improving ROI.
- Expanded SDZWA’s monthly donor program from 175 to over 10,000 sustainers through the creation of an onsite face-to-face fundraising program, innovative digital solutions, and robust donor communications. This omnichannel strategy increased annual revenue for the program from $250k to over $3MM annually.
- Led and mentored a team of over 14, including frontline fundraisers for our onsite face-to-face fundraising program.
- Increased usage of digital technology and reduced membership direct mail from 8MM to 3.5MM pieces annually.
- Assisted with the 2021 rebranding of SDZWA’s membership program including the launch of new member levels, rollout of enhanced benefits, and a redesign of over 2,000 pieces of membership collateral and digital assets.
- Assisted with the migration of membership digital advertising campaigns from cookie-based functionality to leveraging a Core ID model that now allows us to target messaging by individual rather than by device.
- Manages multiple enterprise software systems, large scale databases and backend configuration to generate queries, mailing lists, business reports and visualizations.
- Manages quality assurance controls and testing to ensure data accuracy and proper system performance.
- Works closely with vendors and internal teams to ensure proper fulfillment of all member credentialing. This includes quality assurance, data formatting, and membership card production and distribution.
- Coordinates system integrations and manages data reconciliation; Run periodic/ad hoc queries and reporting requests as needed by the Director of Membership.
- Audits, troubleshoots, and maintains data and data integrity; Investigates member data issues that arise and coordinates with appropriate areas within the organization to ensure timely resolution.
- Maintain our USPS Business Customer Gateway System for our EPS for all SDZWA.
Membership and Donor Events Programs Supervisor
SAN DIEGO ZOO WILDLIFE ALLIANCE
01.2009 - 01.2014
- Identify, cultivate and communicate with donors and raise money through special events, direct asks, and mass (email, mail, social media) appeals.
- Plan and execute fundraising campaigns and events that meet or exceed the organization’s unrestricted fundraising goal.
- Develop and coordinate special events (fundraisers at board members’ homes, donor site visits, SDZWA receptions, etc.), including our annual Gala.
- Increase the number of individual donors and the level of giving through identification, cultivation and solicitation to meet the financial goals of the department.
- Provide backup to senior program staff in their individual and event fundraising efforts, including drafting tailored donor acknowledgements and communications for senior staff.
- Develop and execute a strategy for a large, sustained base of annual individual donors and monthly givers.
- Work closely with the Development Director and Executive Directors to secure and facilitate cultivation and solicitation meetings.
- Research and secure new sources of financial support, including new donors, local businesses and event sponsors.
- Ensure regular, personalized, and timely communications with donors and prospects.
- Ensure timely donation tracking and acknowledgement.
- Draft appeals and develop and/or manage creation of donor materials to support fundraising activities, including mailed and on-line appeals, event invitations and other cultivation materials.
- Research, create, and manage donor profiles in our database, identifying giving history, capacity, relevant personal information (giving history, interests, etc.).
- Acts as a Philanthropy department liaison for internal departments and external vendors.
- Ensure donor records are current and accurate with all necessary and pertinent information, and input contacts and actions into database in a timely manner.
Member and Donor Events Coordinator
SAN DIEGO ZOO WILDLIFE ALLIANCE
01.2007 - 01.2009
- Identify, cultivate and communicate with donors and raise money through special events and direct asks.
- Sourcing venue/virtual event platforms for recommendation and selection; researching vendors and companies to support our onsite and offsite events.
- Assisting with building out the event pages on various platforms.
- Working on many event components specific to SDZWA needs. Including participating in webinars and on platform demos to understand the technology.
- Management of tracking member/donor data including event donations and sponsors.
- Coordination of committee meetings, meeting minutes, conference calls.
- Maintaining event timelines & expenses.
- Handling of event participants personalized mailings including organizing contact lists, drafting outreach letters, mail mergers and compiling email/mail outreach.
- Management of tracking and collecting event information including sponsor logos/journal ads and guest names.
- Placing follow up calls to and tracking outreach efforts for board members, event participants and supporters.
- Managing outreach for auction donations and in-kind donations, coordinating delivery and tracking auction details. Drafting auction descriptions and handling auction displays.
Membership Coordinator and Lead
SAN DIEGO ZOO WILDLIFE ALLIANCE
01.1997 - 01.2007
- Managed highly customized acknowledgment and receipting process for high end donors and members.
- Coordinated In-house acquisition, renewal and pledge reminder process for major donors and members.
- Managed quality assurance controls to ensure accurate acknowledgment and stewardship.
- Entered, updated and maintained a high volume of biographical and gift data in enterprise CRM.
- Coordinated gift fulfillment process, inventory and storage.
- Receives, sorts and disseminates incoming mail for all SDZWA departments.
- Administered, maintained, developed and implemented internal policies and procedures.
- Coordinated staff training within the membership division.
Education
Communications
San Diego State University
San Diego, CASkills
Direct Response Fundraising
Audience Analysis and Segmentation
Membership Development
Campaign Integration
Digital and Email Strategy
Channel Optimization
Team Leadership
Prospect Donor Acquisition
Timeline
Membership Programs Manager & Audience Management
SAN DIEGO ZOO WILDLIFE ALLIANCE
01.2014 - Current
Membership and Donor Events Programs Supervisor
SAN DIEGO ZOO WILDLIFE ALLIANCE
01.2009 - 01.2014
Member and Donor Events Coordinator
SAN DIEGO ZOO WILDLIFE ALLIANCE
01.2007 - 01.2009
Membership Coordinator and Lead
SAN DIEGO ZOO WILDLIFE ALLIANCE
01.1997 - 01.2007
Communications
San Diego State University
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