Kylie Ralph
Vancouver,BC
Summary
Knowledgeable Digital Communications, Marketing and Social Media Strategist with a plethora of experience executing social media and marketing strategies across all social platforms for both personal and business purposes. Demonstrated through effective time management skills, technical tools familiarity and strong team collaboration. Seeking position in communications, marketing, or social media industry.
Overview
6
6
years of professional experience
Work History
Lead Email Marketing Coordinator
Point Blank Marketing
08.2023 - Current
- Optimized email campaigns to increase open and click-through rates.
- Fluent in all ESP providers (Klaviyo, Mailchimp, etc)
- Deep knowledge of all forms of email flows and how to optimize them
- Published multiple successful campaigns generating over $10,000 in revenue from one email.
- Managed up to 12 clients a month, optimizing flows, sign up forms, and campaigns
- Recently generated an additional $16,000 in monthly revenue for a new client by revamping welcome flow and sign up forms.
- Developed ongoing strategies to optimize for email performance and conversions.
Marketing and Social Media Manager
Crave Healthiness
04.2023 - 07.2023
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Fostered positive relationships with key business journalists in national and trade publications.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Suggested and implemented new features to develop brand awareness.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Wrote engaging and successful marketing, advertising, and website copy.
- Built new and fresh landing pages for promotions.
User Generated Content Account Manager
Pilothouse Digital
09.2021 - 03.2023
- Write creative briefs for various social channels such as Facebook, Instagram and TikTok
- Monitored and kept up to date with current social media trends to source out the best user-generated content (UGC) for clients.
- Managed content, editorial calenders, and syndication.
- Prepared partnership proposals and negotiated deliverables with creators on behalf of clients.
- Researched content creators on various platforms to best represent Pilothouse and its various partners.
- Took ownership of clients and partner relationships.
- Created reports and other organizational systems to track results and deliverables.
Marketing Manager
Cup-A-Roni Food Truck
06.2021 - 08.2021
- Managed content distribution to online channels and social media platforms.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Worked with graphic designers and writers to establish theme and tone for content.
- Used data analytics to track lead generation campaigns and improve quality.
- Curated, Edited and sourced images and videos using the Adobe Suite.
- Produced a comprehensive digital menu, with a scannable QR code using the program Canva
- Troubleshot issues with low quality images and fixed multiple formatting issues.
Communications Coordinator
Charlottetown City Hall
03.2020 - 09.2020
- Completed a variety of tasks for the City of Charlottetown, including graphics, infographics, web design, PSAs, EMOs, and social media.
- Monitored and evaluated industry media coverage by managing and producing content for all social media platforms.
- Implemented content editorial calendar to plan all marketing campaigns and manage content.
- Executed social media plans to create cohesive online presence, including a comprehensive campaign on the fundamentals of municipal government.
- Wrote press releases for routine use and crisis management.
- Developed additional campaigns such as Capital City Canada Day to increase public awareness of the municipality and engage residents.
- Used Hootsuite to schedule a plethora of social media posts multiple digital channels.
Broadcast Journalist
CBC P.E.I
02.2019 - 05.2019
- Worked in all sectors of CBC, including print, radio, broadcast, and digital journalism.
- Performed research and checked all facts to maintain high standard of journalistic integrity.
- Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television or radio broadcast.
- Delivered local news and feature reports in public radio style for CBC Island Morning and Mainstreet news programs.
- Followed through on beat sources, contacts and leads to gather information for stories.
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
- Pursued and developed stories independently and for assignment, covering range of topics, specifically human interest.
Education
Bachelor of Arts - Communications And Marketing
Royal Roads University
Victoria, BC08.2021
Diploma - Journalism
Holland College
Charlottetown, PE04.2020
High School Diploma -
Bluefield High School
Hampshire, PE06.2018
Skills
- Digital content generation
- Digital Campaigns
- Social content planning
- Data Analytics
- Social Media Marketing
- Branding Campaigns
- Highly skilled in Hootsuite, Adobe Suite, Planoly, Canva, Microsoft Office, Sqaurespace and most digital content programs
- Media Communications
- Email Marketing- Klaviyo, Mailchimp, Figma
- Speech Writing
- Web Content Creation
- Paid-Media Campaigns
- Web and landing-page Design
- Facebook, TikTok and Instagram
Timeline
Lead Email Marketing Coordinator
Point Blank Marketing
08.2023 - Current
Marketing and Social Media Manager
Crave Healthiness
04.2023 - 07.2023
User Generated Content Account Manager
Pilothouse Digital
09.2021 - 03.2023
Marketing Manager
Cup-A-Roni Food Truck
06.2021 - 08.2021
Communications Coordinator
Charlottetown City Hall
03.2020 - 09.2020
Broadcast Journalist
CBC P.E.I
02.2019 - 05.2019
Bachelor of Arts - Communications And Marketing
Royal Roads University
Diploma - Journalism
Holland College
High School Diploma -
Bluefield High School
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