Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

Kyle Trotter

Toronto

Summary

  • A global creative content leader with demonstrated leadership in content,design, video, strategy, omnichannel production, data analytics, management, and business development.
  • A proven record of leading cross-functional high-performing teams.
  • Excellent at streamlining processes, great attention to detail, and a track record of high-quality execution on projects.
  • Acknowledged by clients and peers alike for outstanding execution and creative ability.
  • Won numerous awards for past work. Given high-profile speaking engagements, and been a judge at prestigious events.

Overview

15
15
years of professional experience

Work History

Global Head of Creative Studio and Production

Rivalry
04.2022 - Current
  • Head up global creative studio's team of designers, animators, and motion editors.
  • Oversee all creative content production across 21 regions.
  • Developed and implemented always-on-content strategy.
  • Lead internal content studio. Handle creative briefs and production for all branded content programs.
  • Manage partnership contracts globally.
  • Developed strategic communication and marketing plans

Director of Content

Nutra Holdings
08.2020 - Current
  • Oversaw all content and marketing operations for Nutra brands: Transparent Labs, Jacked Factory, and Cira.
  • Guided marketing efforts to scale from 25M - 65M in 18 months.
  • Created insight-driven narratives around brand identity.
  • Mentor and develop creative talent to succeed in fast paced changing digital content landscape.

Director of Content

Septieme - Cossette
12.2020 - 02.2022
  • Oversee and direct content production operations for global campaigns
  • Mentor and develop creative talent to succeed in a fast-paced changing digital content landscape.
  • Responsible for scaling content production operations for multiple global brands.
  • Budgeting and talent management for creative and production teams.

Director Creative Content

Shutterstock
05.2017 - 06.2020
  • Directed all creative content marketing efforts for Premium Beat, Rocketstock, and Shutterstock brands.
  • Used data and metrics to develop acontent pipeline generating 40% savings and driving tens of millions in revenue.
  • Collaborated with internal and external stakeholders to produce and manage a world-class content library.
  • Created and launched Shutterstock Select and Elements.
  • Created insight-driven narratives around product launches, supported by omnichannel content and go-to-market roadmaps.
  • Built content pipeline for all wholly-owned and produced creative content.
  • Strategic lead and partnership engagement with contributors and vendors across the Shutterstock network.
  • Spokesperson for Shutterstock at industry events like NAB, TIFF, IBC, Mipcom, and others.

Creative Director

Bread & Cirucs
01.2016 - 05.2017
  • Directed all partnerships and brand activities driving revenue and positive ROI for clients.
  • Worked cross-functionally with music labels, production companies, and third-party partners.
  • Oversaw team of creatives to produce best-in-class branded content series.
  • Created insight-driven narratives around brand identity.
  • Briefed in creatives and stakeholders to develop omnichannel optimization.

Art Director

Union Advertising Canada
06.2014 - 01.2016
  • Produced and created award-winning work for multiple top tier brands.
  • Developed Social and paid acquisition strategies.
  • Strategic lead on video product developments.

On-Air Promotions

Corus Entertainment
01.2013 - 06.2014
  • Lead on-air marketing efforts for Global News and affiliates.
  • Coordinated with vendors, music, and archival partners to execute daily content demands.
  • Supported marketing programs and campaigns with content and messaging to drive demand and increase viewership.
  • Awarded best local newscast.

Integrated Producer

Crispin Porter + Bogusky
06.2009 - 01.2013
  • Integrated producer and copywriter for clients such as Kraft, Domino's, Burger King, Molson, Volkswagen, Best Buy, Paddy Power and others.
  • Producers on various integrated omnichannel campaigns.
  • Advertising Agency Of The Decade.

Education

Film

York University
Toronto

Skills

  • Content marketing strategy
  • Music & Video Production
  • Creative direction
  • Content management
  • Creative problem-solving
  • Omnichannel marketing
  • Data Analytics
  • Acquisition & business development

Accomplishments

  • Telly Awards: Best use of Music in an online commercial.
  • W3: Best in Show Branded Entertainment.
  • Marketing Awards: GOLD
  • Marketing Awards: Silver
  • CLIO: SHORTLIST
  • Cannes: SHORTLIST
  • One Screen: SHORTLIST

Timeline

Global Head of Creative Studio and Production

Rivalry
04.2022 - Current

Director of Content

Septieme - Cossette
12.2020 - 02.2022

Director of Content

Nutra Holdings
08.2020 - Current

Director Creative Content

Shutterstock
05.2017 - 06.2020

Creative Director

Bread & Cirucs
01.2016 - 05.2017

Art Director

Union Advertising Canada
06.2014 - 01.2016

On-Air Promotions

Corus Entertainment
01.2013 - 06.2014

Integrated Producer

Crispin Porter + Bogusky
06.2009 - 01.2013

Film

York University

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