Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hobbies and Interests
Generic

Kyle Troskot

Toronto,ON

Summary

Dynamic public relations professional with expertise in crafting compelling narratives and fostering strong media relationships. Proficient in designing and implementing integrated communication strategies, drafting impactful press materials, and managing client expectations to drive success. Demonstrated ability in event management, campaign execution, and leveraging social media to enhance brand visibility. Committed to storytelling and media engagement that delivers measurable results, ensuring clients stand out in a competitive landscape.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Freelance Social Media & Event Management

01.2020
  • Managed social media channels for influencers, musicians, and blogs.
  • Developed content calendars, created content, and engaged with followers.
  • Assisted in event promotion and execution.

Account Executive (Freelance)

MB Communications
01.2025 - Current
  • Worked across industries, including food and beverage, consumer lifestyle, sports and non-profit sectors.
  • Manage multiple client accounts, ensuring timely delivery of communications strategies and campaigns.
  • Draft press releases, media advisories, and tailored pitches to secure earned media coverage in national, regional, and trade outlets.
  • Build and maintain strong relationships with journalists, influencers, and media contacts to enhance client visibility.
  • Coordinate events, product launches, and press opportunities, overseeing logistics and on-site media relations.
  • Supported communications and logistics for client events securing national media coverage and managing relationships with celebrity spokespeople.

Account Coordinator

Maverick Public Relations
01.2023 - 01.2024
  • Supported PR campaigns for packaged goods, consumer lifestyle brands and professional services sector, securing earned media placements in local, regional, and national outlets.
  • Drafted press releases, media advisories, and product-focused pitches highlighting consumer launches and seasonal campaigns contributing to client coverage in outlets like CBC, Global, Toronto Star, USA Today, NHL.com, TSN and more.
  • Coordinated influencer seeding, media mailouts, and assembled media kits.
  • Managed media monitoring and coverage tracking, compiling reports to demonstrate ROI.
  • Coordinated logistics for client events, including product launches, community initiatives, and media previews.
  • Managed internal content calendars and assisted with client social media accounts to maintain consistent messaging.
  • Contributed to brainstorming sessions and strategic campaign planning.

Assistant (Part-time)

MB Communications
01.2020 - 01.2022
  • Conducted media research and maintained influencer and journalist lists.
  • Assisted in media monitoring, coverage tracking, and event coordination.
  • Supported product mailouts, media kit assembly, and sample inventory tracking.

Media Relations

York United FC (Canadian Premier League)
06.2019 - 08.2019
  • Acted as press box liaison, managing credentials and coordinating media at professional soccer matches.
  • Prepared and distributed PR materials and assisted with post-match press conferences.

Education

Bachelor of Public Relations (Honours) -

Humber College
01.2023

Skills

  • Media engagement strategies
  • Press release writing
  • Client relationship management
  • Event & Campaign Coordination
  • Social Media Strategy
  • Content Creation
  • Stakeholder Engagement

Certification

Working Together: The Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act

Timeline

Account Executive (Freelance)

MB Communications
01.2025 - Current

Account Coordinator

Maverick Public Relations
01.2023 - 01.2024

Freelance Social Media & Event Management

01.2020

Assistant (Part-time)

MB Communications
01.2020 - 01.2022

Media Relations

York United FC (Canadian Premier League)
06.2019 - 08.2019

Bachelor of Public Relations (Honours) -

Humber College

Hobbies and Interests

Sports Communication – brand partnerships, event promotion, and fan engagement, Investing & Business Trends – market movements and corporate communications strategies, Travel & Cultural Exploration – developing global awareness and cross-cultural communication skills, Reading & Media Analysis – staying current with industry publications and thought leadership

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Kyle Troskot