Kyle Sennikoff
Lakewood
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success. Excellent analytical, organizational and decision-making abilities.
Overview
8
8
years of professional experience
Work History
Sr. SEO Analyst
Choice Hotels
08.2021 - Current
- Increased organic traffic to hotel search pages by 5% YoY through A/B testing, landing page enhancements, content creation
- Lead SEO migration of Radisson Hotels to ChoiceHotels.com website through page creation, technical auditing, and redirect mapping
- Managed third-party relationship between WoodSpring.com and organic agency to increase traffic and revenue to external brand site; increased website traffic 8% YoY
- Completed emerging leadership program in 2024
- Utilized analytical tools such as Google Analytics and Search Console to monitor website performance and identify areas for improvement.
Sr. SEO Specialist
V Digital Services
07.2020 - 08.2021
- Managed 20+ medium - enterprise clients
- Lead monthly client calls to discuss performance, recommend landing page and other content creation
- Conducted competitor research and analysis to identify gaps in our strategy and capitalize on areas of opportunity for improvement.
SEO Specialist
U-Haul
07.2018 - 07.2020
- Enhanced U-Haul’s page speed by over 50% through coordination with development teams to meet UX goals
- Streamlined website structure, optimizing internal linking and navigation for better user experience.
- Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
- Increased traffic to U-Haul location pages through on-page enhancements through A/B testing and more
SEO Specialist
Blue Sand Group
08.2017 - 04.2018
- Conducted keyword research and analysis for clients to determine content creation, on-page SEO changes
- Created reports for clients to show SEO success and opportunities
SEO Specialist
Rockin Tech Media
09.2016 - 06.2017
- Conducted keyword research and analysis for clients to determine content creation, on-page SEO changes, competitor analysis, and backlink acquisitions
Education
Bachelor's - Political Science - Law & Public Policy
University of Arizona
05.2014
Skills
- Off-page optimization
- SEO project management
- On-page optimization
- Anchor text optimization
- Content marketing
- Competitive analysis
- Local SEO proficiency
- JavaScript SEO
- SERP analysis
- Organic traffic growth
Timeline
Sr. SEO Analyst
Choice Hotels
08.2021 - Current
Sr. SEO Specialist
V Digital Services
07.2020 - 08.2021
SEO Specialist
U-Haul
07.2018 - 07.2020
SEO Specialist
Blue Sand Group
08.2017 - 04.2018
SEO Specialist
Rockin Tech Media
09.2016 - 06.2017
Bachelor's - Political Science - Law & Public Policy
University of Arizona
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