KYLE MCMURTRY
Squamish,BC
Summary
Results-driven professional with a proven track record in sales, marketing, and operations across diverse sectors. Recognized for driving sales growth, streamlining processes, and leading high-performing teams. Analytical, detail-oriented, and motivated to contribute in roles demanding leadership, strategic thinking, and technical skills.
Overview
17
17
years of professional experience
Work History
National Sales Operations Manager
Canopy Growth Corporation
06.2022 - 06.2025
- Spearheaded the build-out and implementation of the Dynamics CRM platform across the Canadian Rec Sales Team, enhancing efficiency and tracking.
- Delivered comprehensive training, onboarding, and regular coaching touchpoints for the Canadian recreational sales team.
- Delivered daily, weekly, monthly, and quarterly KPI reports to senior leadership to support data-driven decisions.
- Developed and managed quarterly sales incentive programs to increase performance and align with corporate goals.
Territory Manager
Canopy Growth Corporation
07.2018 - 06.2022
- Managed regional key accounts across British Columbia, ensuring alignment with strategic objectives and maximizing commercial opportunities.
- Led the country in market share within a national key account group, outperforming peers, and setting the benchmark for performance.
- Led a provincial on-premise partnership initiative to grow brand awareness and visibility.
- Executed national and regional trade programs to optimize return on sales (ROS) and support brand growth.
- Expanded SKU distribution and enhanced in-store visibility for Canopy Growth brands across retail outlets.
Territory Manager
Labatt Breweries of Canada
11.2012 - 07.2018
- 7-time Western Canada Sales Performer of the Month; 2015 BC Sales Performer of the Year.
- National Sales Incentive Winner, attending events like the Stanley Cup Finals and NFL AFC Championship.
- Consistently ranked Top 3 in BC for territory share growth, surpassing targets in sales, distribution, and margin contribution.
- Managed budgets over $100k, optimizing resource allocation for maximum ROI.
Sales Representative
Labatt Breweries Of Canada
09.2011 - 11.2012
- Developed relationships with clients to increase product knowledge and brand loyalty.
- Presented product features and benefits to clients during sales meetings and events.
- Developed key customer relationships to increase sales.
Account Manager
Red Bull Canada
08.2010 - 09.2011
- Recovered lost business in Lower Mainland On-Premise accounts, surpassing sales goals.
- Boosted distribution and brand visibility in liquor retail and big-box channels.
- Trained new account managers, reinforcing sales standards and company culture.
- Rolled out regional and national initiatives in line with Red Bull branding.
Sales Manager
Fitness Town
Vancouver, Canada
09.2008 - 08.2010
- Awarded Sales Manager of the Year for exceeding targets and fostering team excellence.
- Conducted product consultations and demonstrations, enhancing client engagement.
- Closed high-value deals in both retail and commercial sectors.
- Trained and mentored sales associates, boosting team performance and satisfaction.
Education
Advanced Diploma - Sport Management
Durham College
Oshawa, ON04.2007
Skills
- Sales Strategy & Execution
- CRM Systems (Dynamics, Salesforce)
- Leadership & Coaching
- KPI Reporting & Data Analysis
- Market Expansion & Territory Management
- Key Account Management
- Budgeting & Cost Control
- Client Relationship Management
- Trade Program Implementation
Timeline
National Sales Operations Manager
Canopy Growth Corporation
06.2022 - 06.2025
Territory Manager
Canopy Growth Corporation
07.2018 - 06.2022
Territory Manager
Labatt Breweries of Canada
11.2012 - 07.2018
Sales Representative
Labatt Breweries Of Canada
09.2011 - 11.2012
Account Manager
Red Bull Canada
08.2010 - 09.2011
Sales Manager
Fitness Town
09.2008 - 08.2010
Advanced Diploma - Sport Management
Durham College