Kyle McComas
Winnipeg
Summary
Results-driven marketing professional with 10+ years of experience in content strategy, social media management, and cross-functional team leadership. Proven track record of developing and executing comprehensive marketing campaigns across multiple digital platforms while ensuring brand compliance and driving engagement. Expertise in managing editorial calendars, producing multimedia content, and collaborating with diverse teams to deliver strategic marketing initiatives. Successfully led agency operations and cultivated strong client relationships, with experience presenting strategic recommendations to key decision makers.
Overview
12
12
years of professional experience
1
1
Certification
Work History
CONTENT STRATEGIST
Mitel Networks
07.2023 - 07.2025
- Developed comprehensive content strategies aligned with business objectives and target audience needs.
- Collaborated with cross-functional teams to produce engaging marketing materials to drive organic web and pipeline traffic.
- Ensured compliance with brand guidelines for consistency in messaging and visuals.
- Assisted in developing strategies for repurposing existing content into different formats.
- Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
MARKETING SPECIALIST
TracRite Software Inc.
03.2020 - 07.2023
- Developed and executed integrated marketing campaigns to enhance brand visibility and engagement.
- Managed social media accounts, ensuring consistent brand messaging and engagement.
- Analyzed market trends and consumer data to inform strategic decision-making and optimize outreach efforts.
- Created and coordinated blog content, supporting larger marketing strategy.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
- Collaborated with sales teams to align marketing strategies with sales objectives.
GENERAL MANAGER
Sync Digital Solutions
09.2016 - 06.2018
- Led agency operations for a team of 5 diverse professionals.
- Created and executed a structured approach to customer relationship management, sustaining a 75% client retention rate.
- Directed operational strategies to enhance service delivery and customer satisfaction.
- Maintained knowledge of industry trends in order to stay competitive within the marketplace.
- Streamlined project workflows, resulting in improved team collaboration and efficiency.
CONTENT MANAGER
Sync Digital Solutions
02.2013 - 09.2016
- Managed editorial calendar, ensuring timely delivery of engaging content aligned with marketing goals.
- Collaborated with designers to create compelling visual content for campaigns.
- Conducted keyword research to optimize content for search engines and drive 23% more organic traffic to client websites.
- Created, edited and published engaging content for a new marketing campaign that spanned multiple platforms including website, social media, email campaigns and blogs, increasing traffic to the establishment by 50%.
Education
Bachelor of Business Administration - Marketing
University of Winnipeg
Winnipeg, MB02-2020
Skills
- Content marketing
- Content strategy development
- Brand compliance
- Social media marketing
- Cross-functional collaboration
- Adobe Creative Suite
- Wordpress management
- Search engine optimization
- Google Analytics
Accomplishments
- "We Get It Done" award
- Awarded at Mitel Networks for content contributions and QA to launch a new company website in a short timeframe.
Certification
Google Analytics
Timeline
CONTENT STRATEGIST
Mitel Networks
07.2023 - 07.2025
MARKETING SPECIALIST
TracRite Software Inc.
03.2020 - 07.2023
GENERAL MANAGER
Sync Digital Solutions
09.2016 - 06.2018
CONTENT MANAGER
Sync Digital Solutions
02.2013 - 09.2016
Bachelor of Business Administration - Marketing
University of Winnipeg
LINKS
LinkedIn: www.linkedin.com
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