KHUSHBOO VERMA
Digital Marketer | Social Media Strategist | MBA Graduate
Surrey,BC
Summary
Result-oriented professional with six years of experience building a digital-first culture for brands, and successfully increased brand visibility through the implementation of competitive analysis and consumer trend reports. Possessing extensive knowledge of 360-degree digital creation and mainline advertising, with demonstrated ability to lead teams to success. Also, developed expertise in various areas, including project management, data analysis, and client relations, and is committed to continuous learning and improvement.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
4
4
Certifications
Work History
Corporate Trainer – Coop Program
Elevate Marketing Company
Vancouver, BC
12.2021 - 05.2022
- Engaged clients with a positive, enthusiastic, and professional approach, resulting in improved sales performance and heightened brand awareness
- Worked well in a team setting, providing support and guidance.
- Utilized data analysis and in-depth understanding of consumer behavior to drive sales growth and increase demand for products and services
- Successfully promoted Canadian Tire Bank's Triangle cards, exceeding sales targets, and strengthening customer loyalty
- Handled customer complaints in accordance with company policies and procedures, ensuring timely resolution of issues and preventing any loss of business
- Utilized extensive product knowledge to address customer inquiries and concerns, effectively responding to their needs and preferences
- Conducted comprehensive consumer surveys, opinion polls, and social media data mining to gather insights and analyze consumer opinions, contributing to the development of effective marketing strategies.
Sr. Social Media Coordinator/ Sr. Digital Marketer
WATConsult Media
Mumbai, India
03.2018 - 09.2021
- Proficient in providing social media content and campaign planning for multiple industries, including OTC, FMCG, beauty, entertainment, and retail, resulting in a quarterly increase of brand reach and engagement by 30%
- Successfully executed rebranding strategies for clients, resulting in a 40% increase in online sales
- Managed a team of 10-12 in the preparation of way-forward plans, creation of branded communication, development of brand-based digital assets, and website and mobile application re-designs
- Resolved problems, improved operations and provided exceptional service.
- Achieved a 70% increase in client social media following and a 55% increase in engagement rate through strategic celebrity and influencer collaborations
- Conducted ongoing analysis of digital media campaigns to identify opportunities for optimization and improved performance.
Digital Media Executive
Seventy-Seven Entertainment Pvt Ltd
Mumbai, Maharashtra
08.2017 - 03.2018
- Planned digital marketing campaigns, including Web, SEO/SEM, Email, social media and display advertising
- Measuring and reporting on the performance of all digital marketing campaigns
- Met or exceeded sales goals for the sister companies by bringing in over 15 new accounts in six months and upselling social media management and event management deals to existing clients.
- Identifying target audiences and devising digital campaigns that engage, inform and motivate
- Spearheaded online communications strategy development through collaboration with team and decision-makers.
- Collaborate with Marketing and Product development teams to create social campaigns and awareness of new product launches.
Associate Content Producer and Website Content Writer
Lehren Networks Pvt Ltd
Mumbai, Maharashtra
09.2016 - 08.2017
- Content Ideation, Content Creation (YouTube and website) & Content Marketing Creating an overall Digital Experience of the entertainment website and strategizing with entertainment trends.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Developed and maintained courteous and effective working relationships.
- Developed strong organizational and communication skills through coursework and volunteer activities.
Content Writer and Social
BookMyShow
Mumbai, Maharashtra
11.2015 - 01.2016
- Responsible for updating the BookMyShow website and maintaining hygiene checks on all social media pages and contributed to movie reviews whenever required
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.
Education
MBA - Digital Marketing
University Canada West
Vancouver, BC 10.2021 - 07.2023
Post-Graduation Diploma - Advertising and Marketing
University of Mumbai
MumbaiSkills
Customer Relationship Management (CRM)undefined
Additional Information
- AWARDS AND INTERESTS , Won three awards for GO Cheese in the Best Food and Drink Website category by Drivers of Digital Awards 2019, Best Use of Website 2019 - GO Cheese in DG+ Awards and Campaign Indian Digital Crest Awards 2020. Content creation, reading, participating in events and travelling
Certification
Certified Digital Marketing Associate
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Certification in Content Marketing
08-2023
Certificate of completion in Freedom of Information and Protection of Privacy Act (FOIPPA)
08-2022
Certified Digital Marketing Associate
07-2022
Certificate of Completion in Financial Accounting
12-2021
Corporate Trainer – Coop Program
Elevate Marketing Company
12.2021 - 05.2022
MBA - Digital Marketing
University Canada West
10.2021 - 07.2023
Sr. Social Media Coordinator/ Sr. Digital Marketer
WATConsult Media
03.2018 - 09.2021
Digital Media Executive
Seventy-Seven Entertainment Pvt Ltd
08.2017 - 03.2018
Associate Content Producer and Website Content Writer
Lehren Networks Pvt Ltd
09.2016 - 08.2017
Content Writer and Social
BookMyShow
11.2015 - 01.2016
Post-Graduation Diploma - Advertising and Marketing
University of Mumbai
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