Kush Patel
Toronto
Summary
Marketing professional with background in creating and executing effective marketing campaigns. Creative professional skilled in creating compelling visual content that drives engagement and brand recognition. Known for effective cross-functional team collaboration and adaptability in dynamic environments. Proficient in Adobe Creative Suite, brand development, and digital campaigns. Reliable, results-driven, and consistently meets project goals.
Overview
7
7
years of professional experience
Work History
Marketing Associate
SEB Group of Companies Inc.
05.2024 - 08.2024
- Designed & managed communication projects for many clients notably: Danaher and Hewlett Packard Enterprise including interactive benefits enrollment and various communication emails shared organization-wide to streamline information.
- Oversaw CRM platform and maintenance, designed & led HubSpot email newsletter campaigns and weekly LinkedIn posts enhancing client engagement by over 30%
- Collaborated with multiple internal brands such as Maplesoft Group Canada, IT platform QLogitek, providing marketing and communication support across diverse projects.
- Rebranding presentation templates and stationery suite for the organization and developed comprehensive brand identity and guidelines for SEB Inc. which was shared across all departments of the organization.
- Led Contributed to UI Design & website development, creating graphical elements to improve user experience and brand alignment.
- Enhanced social media presence with creative content and effective targeting.
A&R /Senior Creative Designer
Streameum Records
11.2022 - Current
- Created engaging social media and streaming platform graphics that drove user engagement and increased online visibility and streaming revenue.
- Develop 3-4 cover art graphics and animated videos for music rollout on a weekly basis, all creatively directed and animated by me.
- Collaborated with digital platforms such as Spotify and Apple Music to secure prime playlist placements for signed artists.
- Assisted in budget planning and allocation for various projects, ensuring optimal resource utilization.
- Improved talent scouting efforts by attending live shows, showcases, and industry events.
- Established strong relationships with industry professionals, leading to beneficial partnerships and collaborations.
Freelance Graphics/Motion Designer
KMG GFX™
03.2018 - Current
- Gained expertise in graphic and motion design using Illustrator, Photoshop, Adobe After Effects, InDesign, Premiere Pro & Creative Suite.
- Maintained effective client communication, ensuring project alignment with client vision.
- Self-taught various creative software, demonstrating initiative and independent learning.
- Balanced multiple freelance projects with personal ventures and academic commitments, ensuring timely delivery and quality.
- Kept abreast of industry trends and AI advancements in technology to ensure continuous improvement in design skills and capabilities.
Marketing Specialist
PINpoint Information Systems
09.2023 - 02.2024
- Solely designed and executed innovative ads 3-4 times a week for various social media platforms, significantly enhancing brand visibility and audience engagement.
- Enhanced SEO and brand presence through KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Targeted marketing campaigns on LinkedIn, resulting in increased engagement and lead generation
- Managed daily updates on HubSpot CRM, providing essential data for strategic business decisions.
- Maintained and analyzed Excel spreadsheets to support the sales team with client insights and potential leads.
- Developed the brand identity and a unified design language that effectively communicated the company's values, enhancing client engagement and narrative.
- Rebranded marketing materials, including slide decks and brochures, significantly contributing to sales and marketing initiatives.
Kitchen Food Fair – Convenience Store
06.2022 - 10.2022
- Restocked inventory and organized products, maintaining perishables such as bread & milk
- Provided excellent communication and customer service to diverse sets of people in a fast-paced environment
- Always turned in an accurate cash drawer and improved cash handling procedure
- Became comfortable at point of sale using the interac machine and cash registers allowing for easier transaction handling with clients
- Established a friendly rapport with daily customers and furthered the store’s reputation
- Used previous knowledge and created creative promotional materials which is presently used
Education
BBA - Business Administration (Hons.), Marketing (Specialization)
Wilfrid Laurier University
Waterloo, ON04.2025
Skills
- Driving audience engagement through creative design experience with industry tools (Adobe Creative Suite)
- Proficient in physical/digital marketing collateral development
- Customer relationship management expertise in industry-standard software
- Ability to meet tight deadlines in dynamic environments
- Proficient in developing targeted marketing strategies
- Design and execute successful email/newsletter campaigns
- Corporate identity development and rebranding
- Created marketing materials for internal brands
Hobbies and Interests
Music and Photography: Digital photography, focusing on creative expression, car photography and urban landscape exploration., Design: Keen interest in graphic and motion design, constantly experimenting with new styles and AI techniques, Sports and Fitness: Active in sports like basketball, with a strong commitment to the gym - fitness and well-being., Socializing: Value spending quality time with friends & family, exploring new social venues, Reading: Enjoy exploring a diverse range of literature, with recent favorites including 48 Laws of Power and Human Nature
Awards
Top 4 (100 Teams) in Integrated Case Competition (ICE) for Unilever’s Liquid I.V
Languages
English
Native or Bilingual
Gujarati
Native or Bilingual
Hindi
Full Professional
French
Limited Working
Timeline
Marketing Associate
SEB Group of Companies Inc.
05.2024 - 08.2024
Marketing Specialist
PINpoint Information Systems
09.2023 - 02.2024
A&R /Senior Creative Designer
Streameum Records
11.2022 - Current
Kitchen Food Fair – Convenience Store
06.2022 - 10.2022
Freelance Graphics/Motion Designer
KMG GFX™
03.2018 - Current
BBA - Business Administration (Hons.), Marketing (Specialization)
Wilfrid Laurier University
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