Classical Dance
Kulpreet Kaur Gurudutta
Toronto,ON
Summary
Resourceful & take-chargecahrge professional in management operations known for high productivity and efficient task completion. Possess specialized skills in strategic planning, team leadership, and operational improvement. Excel in communication, problem-solving, and adaptability, ensuring seamless execution of business strategies and enhancement of team performance.
Overview
3
3
years of professional experience
Work History
Executive Assistant
Debonair Corporate Events
08.2024 - Current
- Collaborated directly with the CEO on marketing campaigns for high-profile events like BFUTR 2024, TCBN Retreat, Industry Forum for GTAA, and the Building Diversity Awards
- Developed targeted RFPs and sponsorship proposals, securing funding for client events
- Managed event logistics using Zoho CRM, optimizing workflows and ensuring seamless execution for multiple concurrent events
- Conducted market research, aligning event strategies with client goals to increase audience engagement
- Developed and implemented content strategies across social media channels (LinkedIn, Instagram, Twitter, Facebook), enhancing brand visibility and engagement
- Compiled post-event reports, integrating KPIs, social media metrics, and stakeholder feedback to refine strategies
Customer Service and Cash Office
Fortinos by Loblaws
Toronto, Ontario
03.2023 - 08.2024
- Responsible for overseeing daily store operations, floor management, primarily cash office, including opening and closing procedures
- Providing exceptional customer service and addressing customer inquiries and concerns
- Training and supervising team members for efficient floor and office management
PR & Social Media Intern
Brill Communications
Toronto, Ontario
03.2024 - 05.2024
- Daily media monitoring and influencer relations for campaigns, building targeted media lists for brands like Belif, Tanologist, and Conair
- Developed content for brand channels using in-house studio and iPhone for visual storytelling
- Managed social media community engagement, pitched content calendars, and analyzed performance across platforms
- Coordinated PR events, providing on-site support and logistics for agency campaigns
- Built media lists, connecting with targeted writers, leading to increased media coverage for brands like MCP, Keri, and Blue Lizard
Editor-in-Chief | Managing Editor | Social Media Coordinator
Lifestyle Media at Centennial
09.2023 - 01.2024
- Led a team of writers, overseeing content creation, editing, and ensuring high-quality articles for the college's website.
- Media coverage for a fashion brand in the 10th Startup Fashion Week, Toronto.
- Developed and executed a comprehensive social media strategy, resulting in increased engagement and followers.
- Managed social media content creation, including writing, editing, and scheduling posts for various platforms
Digital Marketing & Social Media Manager
Chaarpai
10.2021 - 11.2022
- Orchestrated strategic collaborations, increasing brand reach to 8+ outlets
- Utilized data analytics to optimize SEO/SEM campaigns and increase organic traffic
- Managed B2B/B2C communications, fostering strong relationships with clients and teams
- Spearheaded community-driven campaigns, driving a 15% increase in engagement
- Scaled business to 6-figure revenue through a strategic partnership with a marketing agency
Education
Post-graduate - Lifestyle Media
Centennial College
01.2024
Post-graduate - Digital & Content Marketing
York University
01.2024
Bachelor of Arts - Economics
Mumbai University
01.2022
Skills
- Project Management (PM)
- Zoho CRM
- Google Analytics
- Hootsuite, HubSpot
- Airtable, Basecamp, Asana
- Canva Premium
- Adobe Suite
- Capcut
- Multi-marketing platforms
Volunteer Experience
- Volunteer, Canadian National Exhibition (CNE), 2023
- Volunteer, Toronto Outdoor Art Fair (TOAF), 2023
- Volunteer, Regent Park Film Festival, 2023
- Social Media Content Volunteer, Paddling Foundation, 2019-2020
- Social Media Volunteer, Artscape (Srijon Foundation), 2019-2020
- Volunteer/Mentor, Pehchaan (KurNiv Foundation), 2019-2020
Languages
- English
- French (B1)
- Hindi
Affiliations
- Volunteer at Canadian National Exhibition (CNE) 2023
- Volunteer at Toronto Outdoor. Art Fair (TOAF) 2023
- Volunteer at Regent Park Film Festival 2023
- Social Media Content Volunteer at Paddling Foundation 2019-2020
- Social Media Volunteer at Artscape (Srijon Foundation) 2019-2020
- Volunteer/Mentor at Pehchaan (KurNiv Foundation) 2019-2020
Interests
Volunteering at Charitable Organizations
Timeline
Executive Assistant
Debonair Corporate Events
08.2024 - Current
PR & Social Media Intern
Brill Communications
03.2024 - 05.2024
Editor-in-Chief | Managing Editor | Social Media Coordinator
Lifestyle Media at Centennial
09.2023 - 01.2024
Customer Service and Cash Office
Fortinos by Loblaws
03.2023 - 08.2024
Digital Marketing & Social Media Manager
Chaarpai
10.2021 - 11.2022
Post-graduate - Lifestyle Media
Centennial College
Post-graduate - Digital & Content Marketing
York University
Bachelor of Arts - Economics
Mumbai University
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