Ksenya Timchenko

• Automatization of Linkedin lead generation
• Automatization of events lead generation
• Designed lead generation workflow
• Some of tools used: LinkedHelper2, Sales Navigator, Expandi, Phantom Buster

Key achievements: filled sales funnel with leads, set up 20+ calls with Head of Sales, got 10+ leads that were qualified by Head of Sales as potential clients.

• Boosted brand awareness by sending automated messaging sequences to potential clients.
• Tested hypothesis about new product launch and its relevance to market.

Key achievements: set up a workflow of automatized messaging sequence on Linkedin for 5 profiles, set up 10+ calls with Head of Sales, tested the hypothesis and reported to the Head of Marketing about the result. An avarage conversion rate with automated approach (contact requests) is from 30% to 40%.

Key achievements: studies library of videos previously created, designed 60+ scenarios for casual and slot casino mobile games, met requirements for time spent on 1 creative script 1 month earlier than planned.

• Content creation - delivered articles from idea to posting (both tech and general topics)
• Content distribution - seeded all of articles in social media
• Described process of creating and distributing content
• Delivered daily, weekly, monthly reports to CEO
• Managed work of technical writer
• Worked in collaboration with technical writer, editor, designers, and software developers
• Researched new ideas for content creation and distribution

Key achievements: described the process of creating content and its distribution on Medium, Reddit, Facebook, Linkedin, Twitter (2 documents each 34 pages of detailed instructions), published 20+ articles, seeded 20+ articles.

• Organized lead generation for 2 employees, described process and procedures, created all reference documents for new department of lead generation (later 1 of employees became head of this department)
• Hired, trained and managed 2 junior marketing specialists before and during roadshow.
• Created and implemented content strategy for social networks (Facebook, Linkedin, Twitter), later managed by 1 of junior marketing specialists
• Monitored best practices of IT outsource companies
• Maintained accounts on Clutch and GoodFirms
• Followed roadmap in website development
• Prepared for roadshow in Canada (collected information about company's cases, design, proofreading, printing, custom souvenirs)

Key achievements: started a marketing department in this company, managed 2 junior marketing managers, supported roadshow activity to Canada, crafted info and designed 2 presentations about the company, set up 40+ lead generation calls (with a team of 2), that led to 35+ meetings in person during roadshow, organized process of lead generation in new lead generation department of 2 people, made all the documentation about profile of a client and work guidelines.

Key achievements: collected info for company cases presentations (for 9 years), delivered final design of presentations, collected and prepared information for new version of a website, prepared training program in marketing for 2 trainees.

Key achievements: from team member became manager in 1 month, managed 1-5 people, organized 30+ business events for entrepreneurs, organized business games for 30+ companies all over Ukraine, and visited 77 business events per year (to find new leads).

Key achievements: 8500$+ of income generated only by social media marketing activity (new customers), sales specialists were trained and that training reduced their time and effort delivering same (or more) result.