Kritika Rai
London,Canada
Summary
Dynamic Marketing Professional with hands-on experience supporting marketing operations, CRM data management, and campaign execution within agency and staffing environments. Skilled in Salesforce CRM (Trailhead-certified), Excel-based reporting, and maintaining accurate marketing data to support lead management and sales alignment. Detail-oriented, highly organized, and eager to grow within a fast-paced, in-office marketing team while contributing strong administrative and communication support.
Overview
2
2
years of professional experience
1
1
Certification
Work History
STORE ASSOCIATE - RETAIL OPERATIONS & INVENTORY CONTROL
London, Canada
09.2024 - Current
- Supported daily retail operations with a focus on inventory accuracy, merchandising execution, and customer experience.
- Managed inventory receiving, vendor deliveries, stock verification, and inventory flow between backroom and sales floor.
- Assisted with execution of in-store promotions, product placement, and pricing signage aligned with corporate guidelines.
- Monitored product movement and stock levels, supporting replenishment decisions and minimizing inventory discrepancies.
- Acted as a frontline resource for customer inquiries related to pricing, promotions, and product availability.
SOCIAL MEDIA & CONTENT COORDINATOR
ST. PAUL'S CATHEDRAL CREATIVE SECTOR INCUBATION HUB
London, Canada
05.2025 - 08.2025
- Developed and executed social media content strategies to grow community awareness and engagement.
- Created and published short-form video and visual content aligned with brand storytelling and event promotion.
- Managed content calendars across platforms and ensured consistency in tone, messaging, and visuals.
- Monitored engagement metrics and provided data-driven recommendations to improve performance.
- Researched social media trends and audience behavior to inform content direction.
- Creative sector incubation hub.
MARKETING INTERN
VILLAGE CREATIVE
London, Canada
01.2025 - 08.2025
- Provided administrative and operational marketing support, including documentation, asset coordination, and reporting assistance across multiple client accounts.Supported multiple client marketing initiatives, assisting with campaign execution, content coordination, and performance reporting.
- Collaborated cross-functionally with creative, strategy, and account teams to ensure marketing deliverables aligned with client objectives and timelines.
- Assisted in compiling analytics reports using platform insights and GA4 to support campaign optimization and client updates.
- Conducted market, audience, and trend research to inform campaign planning and messaging decisions.
- Fanshawe's student-run marketing agency.
- Provided administrative and operational marketing support, including documentation, asset coordination, and reporting assistance across multiple client accounts.
MARKETING ASSISTANT
TG SPARK TALENT ACQUISITION
London, Canada
01.2025 - 08.2025
- Supported marketing operations and lifecycle campaigns with a strong focus on CRM data management, campaign tracking, and reporting accuracy.
- Assisted with CRM-based lead segmentation, data cleanup, and contact management (Salesforce exposure via Trailhead + applied campaign reporting workflows).
- Performed data entry, list uploads, tagging, and QA checks to ensure accurate campaign execution across email and digital channels.
- Maintained marketing reports and dashboards using GA4, Excel, and platform analytics to support performance tracking and internal updates.
- Coordinated closely with sales, strategy, and content teams to support lead flow, campaign timelines, and execution tasks.
- Assisted with marketing administration, including documentation, campaign setup support, and internal coordination.
CONTENT CREATION & SOCIAL MEDIA (FREELANCE)
VI.LASH.YOU LASH STUDIO
London, Canada
04.2024 - 06.2025
- Supported social media marketing initiatives for a local business through short-form video content, campaign ideation, and caption development.
- Planned and executed Instagram Reels aligned with brand messaging, promotions, and audience engagement goals.
- Tracked content performance and adjusted creative approaches based on engagement insights.
Education
POSTGRADUATE CERTIFICATE - MARKETING MANAGEMENT
Fanshawe College
London, ON08.2025
POSTGRADUATE CERTIFICATE - PROJECT MANAGEMENT
Fanshawe College
London, ON08.2024
BACHELOR OF SCIENCE - ECONOMICS
Amity University
Kolkata01.2023
Skills
- CRM Data Entry & Lead Management
- Salesforce (Trailhead: CRM Basics & Reporting)
- Marketing Administration, Communications & Campaign Support
- Data Accuracy, QA & Reporting
- KPI Tracking
- Campaign messaging, execution, performance measurement and reporting
- GA4 Reporting
- Excel Sheets (Tracking, Reports, Analysis)
- Marketing Communications
- Team collaboration aptitude
- Project & Time Management
- Stakeholder Communication
- Cross-Functional Collaboration
Certification
- Google Ads (Search & Measurement) Certified
- Google Analytics 4 (GA4) Certified
- Meta Digital Marketing Associate Certified
- HubSpot Email Marketing Certified
- HubSpot Inbound Marketing Certified
- Hootsuite Social Marketing Certified
- Salesforce Trailhead (CRM Basics & Reporting)
Timeline
SOCIAL MEDIA & CONTENT COORDINATOR
ST. PAUL'S CATHEDRAL CREATIVE SECTOR INCUBATION HUB
05.2025 - 08.2025
MARKETING INTERN
VILLAGE CREATIVE
01.2025 - 08.2025
MARKETING ASSISTANT
TG SPARK TALENT ACQUISITION
01.2025 - 08.2025
STORE ASSOCIATE - RETAIL OPERATIONS & INVENTORY CONTROL
09.2024 - Current
CONTENT CREATION & SOCIAL MEDIA (FREELANCE)
VI.LASH.YOU LASH STUDIO
04.2024 - 06.2025
POSTGRADUATE CERTIFICATE - MARKETING MANAGEMENT
Fanshawe College
POSTGRADUATE CERTIFICATE - PROJECT MANAGEMENT
Fanshawe College
BACHELOR OF SCIENCE - ECONOMICS
Amity University