Kristina Anne B. Navalta

Full-time, On-site

• Developed and executed high-impact social media campaigns, driving viral organic content that achieved over 1M views—a 249,900% increase from previous performance which drove significant brand awareness and engagement
• Created high-performing short-form video content (Reels, TikTok, Stories, Youtube Shorts), leading to a 540,000% increase in video views across platforms and shares while managing community interactions to boost retention.
• Managed and optimized CAD $15,000+ monthly ad spend across Google Ads, Meta Ads, and TikTok Ads improving ad performance by 30% and reducing cost-per-acquisition (CPA) and boosted in-store visits 52% within six months through targeted digital marketing efforts

Full-time, Hybrid

• Led a team of in-house professionals and collaborated with external marketing agencies in managing a $500K (USD) marketing budget for a subsidiary corporate event that had a 4x ROI overall and produced research-based articles, social media campaigns and content strategies, increasing organic traffic by 45% within 6 months
• Led cross-functional team to designed scroll-stopping social media contents that improved brand engagement and resulted in a 5x ROAS Created and managed an SEO-driven content strategy, increasing organic reach by 120% month-over-month for a startup clothing brand
• Analyzed data from marketing campaigns with a quarterly budget of $15K-$20K (USD) developing brand messaging, marketing campaigns, and content strategies for both B2B and B2C audiences
• Developed creative content strategies across blogs, social media, and promotional campaigns to maintain brand consistency and audience engagement for various clients implemented multi-channel content strategies that increased organic traffic by 40% and lead generation by 25%

Part-time, Hybrid

• Grew social media engagement by 120% month-over-month by creating compelling content and managing audience interactions and secured an overall average of $4K (CAD) every weekend through paid, owned, and earned media efforts resulting in 5x to 8x Return On Ad Spent (ROAS) monthly
• Responsible for social media strategy creation including audience creation and campaign set up across Meta platforms (Facebook, Instagram, WhatsApp) and Snapchat, collaborating with local influencers and food bloggers to create promotional content, driving an average of over 150% brick-and-mortar visits every campaign
• Designed and executed brand storytelling campaigns, increasing website traffic by 35% through optimized content strategies.

Part-time, Remote

• Utilized CRM tools (Salesforce) to manage and track all client interactions, ensuring that all account information was accurate and up-to-date which contributed to a 10% increased customer satisfactory and 40% increased in seamless team collaboration and client communication

Full-time, On-site

• Collaborated with regional sales marketing managers to optimize email marketing campaigns and paid social media channels for lead generation, brainstorming SEO and content marketing strategies that boosted online engagement and brick-and-mortar visits
• Consistently Exceeded monthly goals and championed record breaking sales resulting in a 30% year-over-year increase in memberships which I received biweekly commissions and monthly incentives in return Metric tracker used: Tableau
• Utilized Tableau to track campaign performance, adjust marketing strategies in real-time, and report on ROI to senior management, ensuring weekly goals are spearheaded by my team and achieved a 15% increase in team productivity through strategic training and development

Part-time, On-site

• Supported the development and implementation of marketing strategies, including market research to identify trends in the industry, gather competitive insights, and understand member needs, which informed marketing decisions and campaign optimizations
• Assisted with the creation of social media content and email marketing campaigns that boosted online engagement by 25-40%, significantly increased email open rates and click-through rates quarterly, resulting in enhanced brand visibility and contributing to a 18% increase in new memberships across the city