Summary
Work History
Education
Skills
LANGUAGES
Accomplishments
LEADERSHIP
Timeline
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Kristina Zarembo

Kristina Zarembo

Toronto,Ontario

Summary

Accomplished sales professional with a comprehensive background in account management and project development. Skilled in identifying market opportunities, optimizing pricing strategies, and leading cross-functional teams to ensure project success. Dedicated to achieving long-term account value and enhancing operational efficiency.

Work History

Account Manager

Franklin Empire
2025 - 2026
  • Strengthened and expanded 30+ priority GTA accounts by identifying project needs, uncovering opportunities and maintaining proactive customer contact.
  • Protected margins through tailored product and pricing packages balancing customer requirements, competition and long-term account value.
  • Enhanced pipeline visibility through structured CRM follow-up and forecasting, resulting in more accurate sales projections.
  • Coordinated suppliers, inside sales, operations, logistics, and project teams to resolve pricing, availability, order, and delivery issues, ensuring timely service for clients.

Sales & Project Development

Edison Lighting
2020 - 2023
  • Supported commercial lighting sales through account development, specification work, competitive quotes, and follow-up to strengthen client engagement.
  • Helped resolve product selection, pricing, and coordination issues across customer technical and operational teams to improve project flow.
  • Offered ideas and practical solutions to improve team performance and results.
  • Worked well with diverse coworkers to meet goals and address product and service issues.
  • Completed daily duties accurately to keep operations running smoothly.

Director of Sales, North America

Page One Lighting
2019 - 2020
  • Identified market-coverage gaps and developed a 40+ agency network across all 50 U.S. states through targeted recruitment and onboarding.
  • Coached agency partners on positioning and presentations to enhance market execution and drive opportunity development.
  • Implemented CRM accountability and conducted pipeline reviews and forecasting discussions to increase visibility and ensure follow-through.
  • Aligned agencies, pricing, quotations, project teams and manufacturers on complex pursuits through internal handoff.

Territory Sales Representative

Dainolite
2017 - 2018
  • Expanded GTA retail territory by developing new showroom opportunities, enhancing existing accounts, and implementing customer-specific sales strategies, consistently meeting or exceeding objectives.
  • Cultivated relationships with retailers and distributors to drive product awareness.
  • Enhanced showroom performance by delivering quotations, conducting product presentations, training staff, and providing responsive support.
  • Conducted product demonstrations to showcase features and benefits effectively.
  • Managed inventory levels to ensure product availability for customers.

Regional Sales Manager

Schreder Lighting
2016 - 2017
  • Managed regional territory with a $10M annual target, engaging municipalities, engineers, consultants, contractors, and distributors to drive sales.
  • Developed business plans, target account strategies, and opportunity pipelines to enhance sales focus and achieve revenue goals.
  • Aligned customers with project, engineering, and operations teams to address technical and execution challenges, ensuring project success.
  • Introduced new manufacturers and product solutions to expand customer options and generate growth.

Showroom Sales & Specification

Light Resource, Toronto
Toronto
2014 - 2016
  • Resolved product-selection, budget and specification challenges for retail, trade and design clients by recommending tailored decorative and architectural lighting solutions that met their specific needs.
  • Cultivated strong relationships with homeowners, designers, architects, contractors, and suppliers through consultative service and precise quotations, ensuring satisfaction and repeat business.
  • Coordinated pricing, ordering, availability, and project requirements with manufacturers and internal teams, effectively resolving issues to enhance overall customer experience.

Contract Work Lighting Designer & Project Manager

Light Emotion, Nemetz
2015 - 2016
  • Prepared lighting calculations, drawings, specifications, and technical documentation while coordinating with architects, engineers, contractors, and developers.
  • Supported projects including National Arts Centre from concept through installation, aligning design intent with budgets and construction requirements.
  • Resolved schedule, procurement, and technical issues across drawings, specifications, quotations, manufacturers, and stakeholders to keep projects moving.
  • Created detailed lighting layouts for events and productions, balancing aesthetic and functional requirements.
  • Worked with clients to identify specific lighting needs.
  • Selected suitable lighting equipment and materials for each project.
  • Assisted with LEED-related work and major developments including CIBC One King Street, MTCC, and Toronto Marriott Hotel.

Education

EMBA - Business & Leadership Studies

University of Fredericton
09-2026

Global Economics & Management Studies -

University of Manitoba

Diploma - Interior Design

BCIT

Skills

  • Account management
  • Regional Sales Strategy
  • Revenue & Margin Growth
  • Outside sales management
  • Sales negotiation
  • Pricing & Quotations
  • Lead development
  • Pipeline Management
  • CRM & Forecasting
  • Salesforce CRM
  • CRM analytics
  • Lighting & Controls Systems
  • Project management
  • Team development
  • Schedule management
  • Staff management
  • Team collaboration
  • Supplier management
  • Vendor management
  • Lighting Showroom Sales
  • Business strategies
  • National accounts
  • Regional accounts
  • Sales training
  • Acquiring new customers
  • Order processing
  • Communication skills
  • Cold calling
  • Excel & PowerPoint
  • Performance evaluations
  • Relationship management
  • Collaborating with designers

LANGUAGES

English - Fluent, French - Reading & Comprehension, Russian - Fluent, Ukrainian - Fluent

Accomplishments

  • $10M regional sales target
  • 40+ North American agencies
  • 30+ priority GTA accounts

LEADERSHIP

  • UHER Humanitarian Relief | Co-organizer

Helped coordinate nearly CAD $70,000 in fundraising and the delivery of 300+ devices and essential supplies to Ukrainian refugee families seeking safety in Bulgaria.

  • Published lighting-industry author and former guest lecturer / interior-design project critic at Toronto Metropolitan University and OCAD University.
  • Sponsorship Chair - Illuminating Engineering Society (IES)
  • Founder & Studio Director - FamilymusiKa

Timeline

Account Manager

Franklin Empire
2025 - 2026

Sales & Project Development

Edison Lighting
2020 - 2023

Director of Sales, North America

Page One Lighting
2019 - 2020

Territory Sales Representative

Dainolite
2017 - 2018

Regional Sales Manager

Schreder Lighting
2016 - 2017

Showroom Sales & Specification

Light Resource, Toronto
2014 - 2016

Contract Work Lighting Designer & Project Manager

Light Emotion, Nemetz
2015 - 2016

EMBA - Business & Leadership Studies

University of Fredericton

Global Economics & Management Studies -

University of Manitoba

Diploma - Interior Design

BCIT

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Kristina Zarembo