KRISTINA ZAPHIROPOULOS
Toronto
Overview
7
7
years of professional experience
1
1
Certification
Work History
Social Media Associate
Western Varsity Basketball Team
11.2024 - Current
- Developed and maintained an editorial calendar for social media posts, enhancing audience engagement
- Created and edited content showcasing team events and achievements, increasing online engagement
- Collaborated with athletes and staff to ensure consistent messaging and brand alignment
- Developed engaging storytelling and content strategies to enhance fan engagement and premium audience experiences
- Created content for the 61st Annual King's Tournament, highlighting high school boys' basketball, sponsorships, and athlete development
- Monitored engagement metrics and adapted strategies to strengthen fan interaction
- Prepared and distributed regular newsletters to keep fans informed of team news, upcoming events, and player highlights
- Supported research and strategic planning for community partnerships and promotional initiatives
- Supported the planning and execution of team events by managing logistics
Marketing Entrepreneur
Kristina's Lash Business
03.2023 - Current
- Created and executed a business plan, and designed a quality brand showcasing expertise in branding, content creation, and social media engagement
- Utilized all social media platforms to create promotional campaigns, resulting in a 40% increase in client bookings
- Leveraged storytelling to create trust and establish a loyal customer base
Social Media Manager
Denise Prattas Real Estate
01.2022 - 08.2024
- Designed bilingual (English/French) social media campaigns to increase property inquiries and brand awareness
- Created visually compelling content using Canva and Adobe Creative Suite, leading to a 30% increase in engagement
- Strengthened client relationships by managing social media interactions and responding to inquiries professionally
Sales Associate
Nike
09.2023 - 04.2024
- Provided customer-focused sales support, assisting guests in finding products and ensuring a positive shopping experience
- Managed sales transactions, inventory restocking, and cash handling, contributing to operational efficiency and revenue growth
- Developed product knowledge and upselling techniques, helping to drive sales and maximize customer engagement
- Handled customer inquiries, returns, and problem resolution, ensuring high satisfaction and retention
- Worked in a fast-paced, team-based environment, meeting sales targets and maintaining store organization
- Assisted in merchandising and store layout optimizations, ensuring a visually appealing and efficient shopping experience
Receptionist & Sales Associate
LA Fitness
05.2023 - 01.2024
- Managed administrative tasks including EFT calls, pool safety checks, and member inquiries
- Promoted gym programs and fitness classes, contributing to increased membership engagement
- Provided excellent customer service in a fast-paced environment
Barista
Starbucks
12.2021 - 09.2022
- Provided top-tier customer service while managing high-volume orders
- Maintained a strong focus on team coordination, ensuring efficiency during peak business hours
- Assisted in organizing store operations and workflow, contributing to an efficient and customer-friendly environment
Server
Serano Bakery
08.2020 - 01.2022
- Delivered high-quality service while assisting with in-store promotions and product launches
- Assisted in coordinating high-traffic periods, managing order fulfillment, and maintaining workflow efficiency
Server
Snuffy's Grill
07.2018 - 02.2019
- Managed customer interactions efficiently while supporting promotional campaigns
- Coordinated with team members to enhance the dining experience and drive engagement with local promotions
- Worked closely with team members to maintain smooth day-to-day operations and provide a seamless dining experience
- Assisted in handling high-volume service during peak hours and community-based events
Basketball Development & Logistics Assistant Volunteer
East York Basketball
01.2018 - 01.2019
- Coordinated team logistics, including practice schedules, event execution, and sponsorship activations for local tournaments
- Supported event planning for tournaments and community outreach programs
- Facilitated communication between players, coaches, and parents to enhance team operations and community engagement
Education
Honours Media and Communications - Digital Communications Certificate
University of Western Ontario
London, ON03.2025
Skills
- Social media strategy
- Content creation
- Data analysis
- Brand management
- Audience engagement
- Event planning
- Marketing strategy
- Customer service
- Content development
- Influencer marketing
- Online marketing
- Social content planning
- Google analytics proficiency
Certification
- Smart Serve Ontario, 06/01/22
- Bilingual Certificate (English/French), 06/01/22
- Certified Eyelash Extension Specialist, 06/01/23
- Digital Communications Certificate, In Progress
Extracurricular Activities
East York Basketball Member, 09/01/14, 06/01/22 Basketball Team Member (Leaside High School), 09/01/18, 06/01/22 East York Basketball, Assisted in event coordination and community engagement initiatives to support youth development in basketball, Ongoing Intramural Basketball (Western University), Ongoing Assistant Vice President of Finance for the Faculty of Media Studies, Ongoing Mosea Marketing Social Media Associate, Ongoing
Timeline
Social Media Associate
Western Varsity Basketball Team
11.2024 - Current
Sales Associate
Nike
09.2023 - 04.2024
Receptionist & Sales Associate
LA Fitness
05.2023 - 01.2024
Marketing Entrepreneur
Kristina's Lash Business
03.2023 - Current
Social Media Manager
Denise Prattas Real Estate
01.2022 - 08.2024
Barista
Starbucks
12.2021 - 09.2022
Server
Serano Bakery
08.2020 - 01.2022
Server
Snuffy's Grill
07.2018 - 02.2019
Basketball Development & Logistics Assistant Volunteer
East York Basketball
01.2018 - 01.2019
Honours Media and Communications - Digital Communications Certificate
University of Western Ontario
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