KRISTINA WEGNER
San Francisco,CA
Summary
Dynamic Social Marketing Manager with over 10 years of experience in the marketing and advertising industry, specializing in leveraging social media platforms including TikTok, Instagram, Threads, Facebook, X, YouTube, and LinkedIn to drive engagement and brand awareness. Expertise in analyzing social metrics and utilizing listening tools such as Sprinklr, Brandwatch, TrackMaven, and Khoros to inform strategy and optimize campaigns. Proven ability to create compelling content that resonates with diverse audiences while staying ahead of industry trends. Committed to fostering innovative marketing solutions that enhance brand visibility and achieve measurable results.
Overview
12
12
years of professional experience
Work History
Senior Social Media Manager
Uber Technologies Inc.
02.2021 - Current
- Increased brand engagement through comprehensive social media strategies for Uber Eats.
- Led video production team to create engaging content for Postmates channels.
- Managed multi-platform channels, including Instagram, LinkedIn, and TikTok.
- Developed content calendars to align campaigns with companies business goals.
- Achieved over 3M views with 'Eat with Pride' campaign on social media.
- Executed viral album delivery for Tyler the Creator via Postmates ghost kitchen.
Senior Social Media Manager
Postmates
11.2019 - 02.2021
- Boosted Instagram engagement by 30% through strategic content management.
- Created social media content calendars, enhancing brand visibility and audience interaction.
- Leveraged cultural trends to strengthen brand relevance and community engagement.
- Established quarterly KPIs to track and improve social media performance.
- Developed TikTok strategy, growing follower count to over 280k in three years.
- Partnered with cross-functional teams to execute major brand campaigns effectively.
Social Media Manager
Zynga
01.2017 - 01.2019
- Increased Words With Friends Instagram following by 353.1% in 2018.
- Enhanced engagement rates across all social platforms by 125% in 2018.
- Implemented social media strategies for the Words With Friends brand at Zynga.
- On-boarded Influential to leverage AI for social media demographic analysis.
- Led Twitter campaign for Words With Friends LIVE, driving 2,000 installs.
- Served as subject matter expert for cross-functional campaign execution.
Account Manager, Cross Regional
Society
01.2014 - 01.2017
- Increased brand awareness through managing international social media initiatives.
- Consulted on social media strategies across NAFTA, EMEA, APAC, and LATAM regions.
- Delivered comprehensive case studies analyzing regional social media programs and strategies.
- Advised FCA brand leads on effective social media tools and program development.
- Developed targeted social media plans to support key marketing initiatives.
- Identified influencer networks to enhance brand loyalty and drive marketing campaigns.
Education
BBA - Marketing, Fashion Merchandising and Management
Northwood University
Midland05-2010
Skills
- Social media management
- Experience working in Sprinklr, Track Maven and Brand Watch
- Social media strategy
- Influencer marketing
Accomplishments
- RFP'd a social media agency, Saylor Agency, to become Postmates' AOR from 2021-2023.
- Collaborated with team of 8 in the development of Postmates, 'Don't Cook' Cookbook, which won us a Cannes Lions Award in 2021.
- Built Postmates TiKTok Strategy, growing the channel to 280k+ followers in less than 3 years
- Implemented a boosting strategy for Uber Eats and Postmates' organic social channels.
Timeline
Senior Social Media Manager
Uber Technologies Inc.
02.2021 - Current
Senior Social Media Manager
Postmates
11.2019 - 02.2021
Social Media Manager
Zynga
01.2017 - 01.2019
Account Manager, Cross Regional
Society
01.2014 - 01.2017
BBA - Marketing, Fashion Merchandising and Management
Northwood University