Kristina Noskova
Toronto,ON
Summary
Results driven accomplished Sales and Marketing leader delivering high performance in development and implementation of winning sales strategies across diverse markets and extensive product categories. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in effective and supportive team development and leadership.
Overview
10
10
years of professional experience
Work History
Director of Sales USA & Canada
Lusome
Toronto, ON
04.2024 - Current
- Developed and led tactical execution of B2B strategy to achieve revenue and profit targets across the USA and Canada
- Acquired high-profile key accounts, driving revenue growth and increasing brand exposure.
- Identified and developed strategic distribution channels in the hospitality, travel, health, and wellness industries.
- Oversaw regional sales teams while actively engaging in industry trade shows and networking events to enhance brand visibility.
- Conducted lead generation campaigns and developed B2B brand marketing programs that aligned with DTC activities.
Sales Director - Canada
PRYM
Toronto, ON
01.2022 - 12.2023
- Managed a portfolio of 3000+ products across 4 brands, achieving sales targets for major accounts like Walmart Canada and Amazon Canada
- Developed customer-specific merchandising strategies, increasing annual sales by +10%
- Negotiated price increases, improving internal operating margins while protecting sales volumes
- Recruited rep groups focused on new business development in various channels
- Conducted market research and presented valuable insights to the executive team.
National Account Manager - Canada
PRYM
Toronto, ON
01.2021 - 01.2022
- Expanded the Canada product portfolio through SKU rationalization and strategic pricing, improving margins by +5%
- Reversed a negative sales trend at Fabricland/Fabricville, achieving a +37% annual volume increase
- Implemented tiered volume incentive rebate programs, generating an additional $50K in sales
- Provided hands-on solutions to supply chain and inventory issues during the global pandemic.
Key Account & Regional Sales Manager
Geox
Toronto, ON
01.2018 - 01.2019
- Managed a $2 million portfolio, increasing Amazon-owned Geox volume by 10%
- Acquired new and lost accounts through strategic prospecting and product presentations
- Achieved a +12% annual volume increase through appropriate merchandise assortment mix and digital marketing strategies.
National Account Executive
Nine West Canada
Toronto, ON
01.2017 - 01.2018
- Managed $7 million for Hudson’s Bay, Amazon Canada, and Best Buy.ca, enhancing top-line sales and margin improvements
- Developed tailored merchandise strategies, exceeding sales targets through effective collaboration with internal teams.
Senior Account Manager
G-Star
Toronto, ON
01.2015 - 01.2017
- Managed a $4 million portfolio, optimizing account events and marketing initiatives
- Applied brand growth plans and new category launches, improving overall effectiveness.
Education
Advertising & Communications Media Advertising -
Mohawk College of Applied Arts & Technology
Hamilton, ONImage Consulting -
George Brown College
Toronto, ONYoga Renew – 200-hour yoga teacher training course -
Skills
- Country Management
- Distributor and Rep Group Management
- National & Key Account Management
- Regional Market Planning & Positioning
- Market Research and Competition Analysis
- New Business Development
- Merchandise Strategy & Planogram Development
- Sales Budget Development
- Inventory Forecasting & Management
- RFP, Direct Import & Private Label Quotes
- Omnichannel Strategy & Solution Selling
- SKU Analysis & Assortment Optimization
- Price Increase Negotiation & Implementation
- New Product and Brand Launches
- Trade Marketing & Promotion Development
- Lead Generation Campaigns
- Social Media & Influencer Marketing
- Agile & Change Management
- Sales Presentations
- Revenue Forecasting
- Sales Pipeline Management
- Sales strategy development
- Competitive Analysis
- Trade show representation
- KPI analysis
- Client Relationship Management
- Channel Development
- Territory Management
- Deal Closing
- Sales Reporting
- Profitability Optimization
- Pipeline Development
- Client acquisition
Technical Skills and Proficiencies
- EDI
- Microsoft Office (Word, Excel, PowerPoint, Outlook)
- CRM Systems
- Amazon Vendor Central
- Retail Link
- Google Analytics
- Micro Strategy
- AS400
- Salesforce
- GS1 Canada
- SAP
- Pipe Drive
- Klaviyo
- Canva
- ZoomInfo
Timeline
Director of Sales USA & Canada
Lusome
04.2024 - Current
Sales Director - Canada
PRYM
01.2022 - 12.2023
National Account Manager - Canada
PRYM
01.2021 - 01.2022
Key Account & Regional Sales Manager
Geox
01.2018 - 01.2019
National Account Executive
Nine West Canada
01.2017 - 01.2018
Senior Account Manager
G-Star
01.2015 - 01.2017
Advertising & Communications Media Advertising -
Mohawk College of Applied Arts & Technology
Image Consulting -
George Brown College
Yoga Renew – 200-hour yoga teacher training course -
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