KRISTINA MANUKYAN
Los Angeles
Summary
Manager with 7+ years of experience managing integrated marketing campaigns for streaming platforms including Netflix, Paramount+, and Pluto TV. Skilled at building strong client relationships, translating business goals into executable strategies, and ensuring seamless campaign delivery across high-visibility launches.
Overview
9
9
years of professional experience
Work History
Manager, Communication & Design
Initiative (Paramount+ & PlutoTV)
Los Angeles, CA
10.2025 - Current
- Served as day-to-day client contact for Paramount+ and Pluto TV accounts, managing integrated campaigns with budgets up to $20M across timelines, assets, and stakeholder approvals
- Translated client business objectives into campaign strategies, presenting recommendations to senior stakeholders and driving alignment across internal and external teams
- Oversaw end-to-end campaign execution for high-visibility launches, coordinating cross-functional workflows to consistently deliver on time
Senior Media Planner
Mediahub (Netflix)
Los Angeles
02.2022 - 10.2025
- Built and presented media plans for 5+ high-profile Netflix series and specials per year, aligning recommendations with client KPIs and platform goals
- Acted as primary point of contact for campaign execution, coordinating between Netflix, creative partners, and internal planning teams to hit deadlines across simultaneous launches
- Maintained brand and messaging consistency across all deliverables by leading creative review and approval processes with client stakeholders
Marketing Manager
Washos
Los Angeles
02.2017 - 02.2022
- Owned end-to-end execution of multi-channel marketing campaigns including website, email, social, and digital, managing all workflows from strategy through final delivery
- Built and maintained vendor and partner relationships, overseeing contracts, budgets, and timelines to ensure cost-effective and on-schedule production
- Produced content shoots, commercials, and brand interviews, coordinating across external vendors and internal stakeholders to support key promotional initiatives
Education
Bachelor of Science - Marketing
California State University, Northridge
Los Angeles, CASkills
- Client Relationship Management
- Account Retention & Growth
- Campaign Budget Management ($20M)
- Cross-functional Team Leadership
- Strategic Media Planning
- Contract & Vendor Negotiation
TOOLS & SOFTWARE
Microsoft Excel, PowerPoint, Outlook Google Workspace (Docs, Sheets, Slides) Comscore, Telmar, Helixa, Prisma, Airtable, Asana, Slack, Gemini / Claude, ChatGPT.
Timeline
Manager, Communication & Design
Initiative (Paramount+ & PlutoTV)
10.2025 - Current
Senior Media Planner
Mediahub (Netflix)
02.2022 - 10.2025
Marketing Manager
Washos
02.2017 - 02.2022
Bachelor of Science - Marketing
California State University, Northridge