Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
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KRISTINA KORET

San Jose,CA

Summary

Marketing Manager with over 7 years of experience in brand communications and project management. Proven expertise in executing multi-channel campaigns that drive audience engagement and brand visibility, achieving a 20% increase in followers and managing budgets over €500k. Recognized for crafting impactful PR strategies that boosted media coverage by 40%. Equipped with a strategic approach to leverage data insights for enhancing performance, poised to deliver substantial value. A strong team player with hands-on experience leading cross-functional teams.

Overview

9
9
years of professional experience

Work History

MARKETING MANAGER

San Jose Express Water Polo
03.2023 - Current
  • Devised and published engaging multi-channel content for the website, social media platforms, and blogs, using Photoshop, Lightroom, and Canva.
  • Tracked and analyzed metrics and statistics, optimizing audience growth and reach, resulting in a 20% organic follower increase.
  • Managed website content and updates, ensuring strict adherence to brand guidelines.

MARKETING PROJECT MANAGER

Favbet
12.2022 - 08.2024
  • Administered budgets exceeding €500k monthly and coordinated multiple project plans to meet critical deadlines.
  • Orchestrated a comprehensive 360 brand campaign, valued at $1 million, marking the successful debut in the Croatian market.
  • Crafted and delivered analytics reports, leveraging data insights to inform decision-making and enhance performance metrics.
  • Championed the acquisition of a sponsorship contract with Dinamo Zagreb, the premier league champion, enhancing brand visibility and partnership potential.
  • Formulated and executed innovative PR strategies that increased media coverage by 40% and improved brand recognition.
  • Collaborated with international teams, vendors, and agencies using Asana, Jira, and Trello for project management.
  • Engaged effectively with brand ambassadors, including Filip Hrgovic (professional boxer) and Lidija Bacic (singer).

ACCOUNT EXECUTIVE

Grey Advertising Agency
06.2022 - 12.2022
  • Facilitated proactive communication and relationship management with partners across Slovenia, Italy, and Croatia.
  • Identified and addressed customer challenges by aligning their needs with effective solutions, optimizing satisfaction and operational efficiency.
  • Developed, implemented, and monitored comprehensive action plans, ensuring adherence to project deadlines.
  • Organized and maintained detailed client documentation, reports, and communication records.
  • Developed and maintained strong client relationships, ensuring satisfaction and retention.

MARKETING & BRAND MANAGER

Donna Vekic | WTA & DNNA Luxury Interior Fragrances
11.2019 - 06.2022
  • Executed brand positioning strategies in both local and international markets.
  • Negotiated and secured sponsorship contracts with vendors such as Peugeot, Humed Pharma, and prestigious hotels including Hilton and Esplanade, ensuring alignment with company objectives.
  • Managed project plans, timelines, and budgets, while creating content for social media, websites, and marketing materials.
  • Ensured compliance with applicable laws and regulations across all projects.
  • Implemented effective marketing strategies for DNNA luxury interior fragrances.
  • Directly managed daily client communications across national and international markets, including Italy, France, and China. Led PR and media communications for players and orchestrated sports/humanitarian events (WTA, HPT).

EVENT MANAGER

Samarcanda Italy - Falkensteiner hotel
06.2016 - 06.2021

Led a team of 40, organizing daily events, evening programs, and musicals for diverse international tourists and guests

  • Engaged in daily communication with guests, ensuring their satisfaction.
  • Moderated programs using a microphone daily, designing and creating entertaining activities for tourists
  • Used the Infusionsoft remarketing platform for email marketing campaigns.

Education

MBA - BUSINESS ANALYTICS

International Technological University
Santa Clara, CA
07.2025

MASTER OF SCIENCE - MARKETING

University of Josip Juraj Strossmayer
Croatia, Europe
01.2021

BACHELOR OF SCIENCE - ECONOMICS

University of Josip Juraj Strossmayer
Croatia, Europe
01.2019

Skills

  • Proficient in MS Office
  • Photoshop, Lightroom, Canva
  • Jira, Asana, Trello
  • Tableau proficiency
  • Data analysis
  • Market analysis
  • AI tools
  • Project management
  • Team management
  • Budgeting
  • Reporting
  • Brand knowledge
  • Marketing strategy
  • Digital marketing
  • PR communications
  • Marketing campaigns
  • Vendor relationship management
  • Customer relationship management (CRM)

LANGUAGES

Croatian (native)
English (C1)
Spanish (A1)

Timeline

MARKETING MANAGER

San Jose Express Water Polo
03.2023 - Current

MARKETING PROJECT MANAGER

Favbet
12.2022 - 08.2024

ACCOUNT EXECUTIVE

Grey Advertising Agency
06.2022 - 12.2022

MARKETING & BRAND MANAGER

Donna Vekic | WTA & DNNA Luxury Interior Fragrances
11.2019 - 06.2022

EVENT MANAGER

Samarcanda Italy - Falkensteiner hotel
06.2016 - 06.2021

MBA - BUSINESS ANALYTICS

International Technological University

MASTER OF SCIENCE - MARKETING

University of Josip Juraj Strossmayer

BACHELOR OF SCIENCE - ECONOMICS

University of Josip Juraj Strossmayer
KRISTINA KORET