Kristina Cardinale
Cochrane,AB
Summary
Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Director of Customer Success
ECommerce Canada
10.2022 - Current
- Manage a portfolio of over 30 clients, providing strategic guidance and ensuring client satisfaction
- Cultivate strong client relationships and serve as a trusted advisor on all marketing-related matters.
- Collaborate with internal teams, including creative, development, and analytics, to deliver high-quality results on time and within budget
- Develop and implement digital and traditional marketing strategies to increase brand awareness and drive sales
- Oversee email marketing campaigns, optimizing for engagement and conversions
- Conduct market research and analysis to inform brand positioning and messaging
- Develop unique brand identities that resonate with target audiences and differentiate from competitors
- Provided comprehensive training programs for Customer Success team members, ensuring high-quality service delivery across all touchpoints.
- Fostered a culture of continuous learning within the Customer Success team by promoting professional development opportunities regularly.
Digital Account Strategist / Sr. Account Manager
ECommerce Canada
10.2021 - 10.2022
- Develop and implement comprehensive digital marketing strategies for a diverse client portfolio.
- Lead a team of digital marketing specialists, overseeing campaign execution and ensuring alignment with client goals and objectives
- Managed multi-channel paid advertising campaigns (Google Ads, META Ads) with budgets exceeding $100,000, consistently achieving ROAS
- Launched and managed a successful email marketing automation program, resulting in a 25% increase in email engagement and a 15% boost in lead conversion
- Collaborated with the content team to create and promote engaging blog posts, infographics, and videos
- Conducted regular competitive analysis to identify market trends and opportunities for growth.
- Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
- Conducted thorough competitor analysis to identify opportunities for product differentiation and market positioning.
Sales & Marketing Manager
The Grizzly Paw Brewing Company
12.2014 - 11.2021
- Responsible for managing a team of sales representatives, providing guidance and support to ensure that sales targets are met
- Responsible for evaluating new and existing clients, based on potential sales volume and market share
- Instrumental in increasing growth and success of the sales team, leading to increase in overall revenue
- Expanded clientele and brought on major grocery chains such as Calgary Co Op, Sobeys/Safeway, Freson Bros, Save On Foods and Your Independent Grocers
- Achieved monthly, quarterly and annual targets
- Responsible for creating marketing plans that promote the brewery's brand, products, and events
- Stayed up-to-date with industry trends and consumer preferences, conducting market research to identify opportunities for growth and expansion
- Monitor marketing performance, analyzing data to identify areas for improvement and adjust marketing strategies and tactics accordingly
- Lead the design team with creative seasonal beer labels, posters, menus, cocktail guides and merchandise designs
- Work directly with local organizations for sponsorships, events and donations
- Review Google Analytics monthly and share with department heads.
Lead Designer & Account Manager
CanSign
02.2014 - 02.2015
- Lead design efforts for marketing campaigns across multiple channels, including print, digital, and social media
- Developed and executed branding strategies for clients, including logo design, brand guidelines, and other visual assets
- Managed a team of designers, providing guidance and feedback to ensure that projects were completed on time and to a high standard
- Worked closely with cross-functional teams, including account managers, copywriters, and developers, to ensure that design elements were consistent with overall campaign strategy
- Conducted research and analysis to inform design decisions, including market trends, user behavior, and competitor analysis
- Produced and delivered presentations to clients, communicating design concepts and strategies in a clear and compelling manner.
Account Coordinator
Allan D Media
10.2012 - 12.2013
- Supported account managers and clients with marketing campaigns across multiple channels, including digital, social media, and traditional advertising
- Assisted with project management, including developing timelines, tracking deliverables, and coordinating with internal teams and external vendors
- Conducted data analysis and reporting, including tracking campaign performance and identifying opportunities for optimization
- Acted as a primary point of contact for clients, managing communication and ensuring timely responses to inquiries and requests
- Assisted with the development of creative briefs and other client-facing materials
- Maintained accurate records of project details, including budgets, timelines, and deliverables
- Coordinated and executed client events, including product launches, trade shows, and sponsorships guidelines, ensuring consistency across all client deliverables.
Education
Digital Marketing Certificate - Marketing
University of Calgary
Calgary, AB08.2021
Broadcast Journalism -
Mohawk College
Hamilton, ON01.2008
Skills
Strategic planning and execution
Digital and traditional marketing
Email marketing
Brand development and positioning
Market research and analysis
Client management and relationship building
Team collaboration and leadership
Client Advocacy
Customer Segmentation
Certification
- Managing Content for Social Media - Mount Royal University, Calgary, Alberta
- Social Media Advertising - Facebook for Business - Mount Royal University, Calgary, Alberta
Programs Software
- Salesforce
- Triple Whale
- Shopify
- Wordpress
- Google Analytics
- Meta Business Manager
- Adobe Creative Suite
- HubSpot
- Klaviyo
- Hootsuite
- Canva
- Microsoft 360
Timeline
Director of Customer Success
ECommerce Canada
10.2022 - Current
Digital Account Strategist / Sr. Account Manager
ECommerce Canada
10.2021 - 10.2022
Sales & Marketing Manager
The Grizzly Paw Brewing Company
12.2014 - 11.2021
Lead Designer & Account Manager
CanSign
02.2014 - 02.2015
Account Coordinator
Allan D Media
10.2012 - 12.2013
Digital Marketing Certificate - Marketing
University of Calgary
Broadcast Journalism -
Mohawk College
- Managing Content for Social Media - Mount Royal University, Calgary, Alberta
- Social Media Advertising - Facebook for Business - Mount Royal University, Calgary, Alberta
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