Kristin Cariati
Toronto,ON
Summary
Sales leader with 10 years of experience in consumer packaged goods (CPG). Proven track record in key account management and developing effective sales strategies. Expertise in driving operational efficiency and enhancing customer relationships through data-driven decision-making. Strong ability to foster cross-functional collaboration to maximize profitability with a motivational leadership style.
Overview
7
7
years of professional experience
Work History
Team Lead/Operational Trade Marketing
Coty Cosmetics
05.2025 - Current
- Lead team in achieving operational goals and enhancing workflow efficiency.
- Implemented process improvements that increased operational efficiency across multiple departments.
- Coordinated cross-functional communication to align project objectives and deadlines.
- Mentored junior staff, fostering professional development and skill enhancement.
- Analyzed performance metrics to identify areas for improvement and optimize resources.
- Managed risks and mitigated potential issues through proactive planning, monitoring, and timely decision making.
- Influenced positive change within the organization through strategic thinking, innovation, problem-solving abilities, and consistent leadership style.
Team Lead/Sales
Coty Cosmetics
02.2024 - 05.2025
- Directed a high-performing team of National Account Managers to achieve sales targets
- Managed business relationships with Shoppers Drug Mart, Loblaws, and London Drugs to drive sales growth.
- Oversaw highest-volume accounts in Consumer Beauty, cultivating strong retailer partnerships.
- Developed and managed business processes for sales target setting and workflow enhancement.
- Executed new processes that increased national returns savings and improved profitability.
- Analyzed account performance metrics to pinpoint opportunities for growth.
- Conducted regular reviews of accounts to identify improvement areas and ensure success.
National Account Manager
Coty Cosmetics
01.2021 - 02.2024
- Managed business relationships with Shoppers Drug Mart and London Drugs to drive sales growth.
- Developed strategic account plans that enhanced customer relationships and increased revenue.
- Forecasted high-volume annual sales with 99.7% accuracy, aligning efforts with company objectives.
- Implemented promotional strategies that expanded market share and elevated profit margins.
- Increased promotional shipment dollars while minimizing return volumes significantly.
- Tracked and analyzed sales data to identify trends and proactively adjust strategies.
- Collaborated with marketing teams to create targeted campaigns for national accounts, enhancing brand visibility.
- Regularly evaluated competitive landscape, adjusting pricing strategies to maximize revenue potential.
Key Account Manager
Coty Cosmetics
04.2019 - 01.2021
- Managed sales, contracts, and reporting for London Drugs, Well.ca, and Pharmacina accounts.
- Consistently overachieved sales targets across four major beauty brands: Covergirl, Rimmel London, Sally Hansen, and Clairol.
- Implemented strategies to increase sales volume for key accounts while ensuring profitability targets were met.
- Conducted regular business reviews to assess client satisfaction and needs.
- Educated clients on product features and benefits to enhance user experience.
- Built strong retailer relationships through regular communication and effective account management.
- Managed key client relationships to ensure satisfaction and retention.
- Conducted regular business reviews to assess client performance and opportunities.
Operational Trade Marketing Coordinator
Coty Cosmetics
05.2018 - 04.2019
- Developed promotional plans and marketing programs to achieve retail targets and maximize sell-through.
- Analyzed promotions to improve trade investment ROI, validating outcomes against expectations.
- Created effective pricing strategies and trade marketing investments to drive business growth.
- Collaborated with merchandising teams to enhance in-store experiences through unique collateral.
- Utilized analytics tools to track performance metrics, generating actionable insights for improvement.
- Partnered with cross-functional teams to ensure successful project and campaign execution.
Education
Bachelor of Commerce - Economics Major, Marketing Minor
University of Toronto, Rotman Commerce
06-2015
Skills
- Key account management
- Sales strategy development
- Data-driven decision making
- Omni-channel marketing
- Cross-functional collaboration
- Process improvement
- Customer relationship management
- Microsoft Excel, PowerPoint, OneNote, PowerBi, Nielsen
Timeline
Team Lead/Operational Trade Marketing
Coty Cosmetics
05.2025 - Current
Team Lead/Sales
Coty Cosmetics
02.2024 - 05.2025
National Account Manager
Coty Cosmetics
01.2021 - 02.2024
Key Account Manager
Coty Cosmetics
04.2019 - 01.2021
Operational Trade Marketing Coordinator
Coty Cosmetics
05.2018 - 04.2019
Bachelor of Commerce - Economics Major, Marketing Minor
University of Toronto, Rotman Commerce
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