Job Search Status
Open to workDesired start date: Immediately
Open To Work
Kristen Lay
St. Thomas,Canada
Work Preference
Summary
Results-oriented digital marketing professional and virtual assistant with over 7 years of proven success in crafting and executing comprehensive digital strategies. Expertise in driving measurable results through SEO, SEM, social media, and email marketing, while analyzing market trends and consumer behavior to inform decision-making. Highly adaptable and collaborative, leveraging data-driven insights to optimize campaigns and enhance overall performance. Passionate about innovation, consistently delivering impactful solutions that elevate digital presence and foster growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Executive Assistant to the Chief Executive Officer
Velocity BioGroup LLC
01.2024 - Current
- Remote Position
- Product launch, Website Design, Payment gateway setup, Coding, Social media management, Scheduling, Travel arrangements
- Managed executive calendars, scheduling meetings and appointments.
- Streamlined executive communication by managing emails, phone calls, and scheduling appointments.
- Served as a liaison between departments to facilitate effective communication.
- Coordinated events for staff members, promoting team-building activities and boosting morale within the workplace.
- Enhanced productivity by organizing travel arrangements and coordinating accommodations for executives.
- Assisted in preparation of high-stakes presentations, contributing to successful project pitches and client meetings.
- Maintained strict confidentiality of sensitive information, upholding company's privacy policies and ethical standards.
- Chosen to help with special projects of varying degrees of complexity.
Virtual Assistant
The Virtual Guru's
07.2024 - 11.2025
- Remote Position
- Social media management, Executive assistance, Admin assistance
- Implemented task management tools to improve project tracking and accountability within the team.
- Completed business correspondence, transcription, and data entry.
- Managed multiple priorities effectively under tight deadlines while remaining detail-oriented throughout each task.
Small Business Owner
Kristen's Tax Service
01.2023 - Current
- Operating a 100% remote service as a sole proprietor.
- Marketing, Website & App design.
- Business Accounting (FreshBooks Certified Accounting Partner).
- Implemented tax preparation processes, improving accuracy and reducing client processing time.
- Developed marketing strategies to attract new clients through social media and local outreach.
- Cultivated relationships with clients, fostering loyalty and repeat business through personalized service.
Moment Maker
TLS - Connecting Voices (California Closets)
01.2023 - 2023
- Remote Position.
- Managed multiple CRM's simultaneously (Salesforce & CC Leads)
- Provided a personal experience to all customers using brand requirements.
- Inbound customer support calls.
- Passionate about learning and committed to continual improvement.
Tax Associate
Liberty Tax Service
01.2020 - 01.2022
- Entrusted with opening and closing duties.
- Trained a new employee.
- Utilized tax preparation software to efficiently process client information and generate accurate filings.
- Provided exceptional customer service, addressing client inquiries and resolving issues promptly.
- Prepared and reviewed individual tax returns, ensuring compliance with federal and state regulations.
Education
West Elgin Secondary School
West Elgin, ONundefined
Parkside Collegiate Institute
St. Thomas, ONSkills
- Organizational efficiency
- Digital marketing
- Artistic conceptualization
- Strong attention to detail
- Coordinating product launches
- Dynamic advertising expertise
- Flexibility and ongoing education
- Effective troubleshooting skills
- Digital design expertise
- Collaborative teamwork
- Workflow automation proficiency
- Executive support
Languages
English - Native
Interests
- Graphic Design
- Tech enthusiast, passionate about exploring the latest advancements and innovations
- App Development
- Gym Workouts
- Web Development and Design
- Fashion and Style
- Interior Design
- Reading
- Astrology
- Creating digital artwork using software like Photoshop, Illustrator, or Procreate
Certification
- AI & Machine Learning - Alison
- Web3 & Blockchain Fundamentals - Alison
- UX Fundamentals - Gymnasium
- Basic & Rapid Tax Course - Liberty Tax School
Timeline
Virtual Assistant
The Virtual Guru's
07.2024 - 11.2025
Executive Assistant to the Chief Executive Officer
Velocity BioGroup LLC
01.2024 - Current
Small Business Owner
Kristen's Tax Service
01.2023 - Current
Moment Maker
TLS - Connecting Voices (California Closets)
01.2023 - 2023
Tax Associate
Liberty Tax Service
01.2020 - 01.2022
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Parkside Collegiate Institute
West Elgin Secondary School