Kristen Jones
San Leandro,CA
Summary
Dynamic Finance Director with a proven track record at Netflix, excelling in advanced financial analysis and strategic planning. Spearheaded multi-year financial scenarios, enhancing decision-making for $2B in operating spend. Renowned for leadership in developing high-performing teams and driving cost optimization initiatives, fostering a culture of accountability and growth.
Overview
23
23
years of professional experience
Work History
Finance Director
Netflix
07.2021 - Current
- Owned Long-Range Financial Planning (LRP) by translating evolving product roadmaps, new initiatives, cloud infrastructure investments, and marketing strategy into multi-year financial scenarios used for executive and Board-level decision-making.
- Partnered closely with Chief Product Officer and senior stakeholders to implement strategic financial plans for day-to-day operations, ensuring accurate quarterly forecasts and informed executive guidance across $2B in operating spend.
- Managed complex financial reporting processes, ensuring conformity with GAAP and corporate standards including income statement and cash from operations
- Designed and implemented project-based cost tracking and planning, increasing transparency into investment ROI and enabling more disciplined prioritization across growth, efficiency, and innovation.
- Conducted strategic investment and cost-optimization analyses (low-cost location strategy, overhead efficiency, vendor and outsourced services), driving leadership decisions that improved cost leverage while supporting scale.
- Established and embedded unit economics and cost-efficiency metrics (e.g., cost per title / cost per initiative), enabling earlier identification of optimization opportunities and stronger performance management.
- Ensured title- and initiative-level cost planning and accounting rigor, strengthening financial controls, improving reporting integrity, and supporting accurate margin and capitalization analysis.
- Sponsored the development of an automated cost planning and reporting system,, reducing manual effort, improving data accuracy, and accelerating executive decision-making through faster insights.
- Built and led a high-performing FP&A team), developing talent in strategic modeling, executive storytelling, and cross-functional partnership
Senior Finance Director
Peet's Coffee
07.2013 - 07.2021
- Served as Finance lead for Peet’s $700M+ Consumer business (CPG and E-commerce), partnering with the President and COO to drive profitable growth, margin expansion, and a durable financial foundation for scale.
- Owned annual operating plan and long-range financial strategy, translating brand strategy, new product innovation pipelines, and regional priorities into integrated P&Ls and overhead plans aligned to growth and margin targets.
- Led quarterly forecasting across the full income statement (revenue, COGS, marketing, opex, capex), delivering accurate outlooks and actionable insights to guide executive decision-making and Board reporting.
- Partnered with Sales, Marketing, and Operations to evaluate growth initiatives, consumer acquisition, and retention strategies, establishing ROI frameworks that improved capital allocation and commercial effectiveness.
- Designed and governed compensation strategy for a 700+ person Direct Store Delivery workforce, balancing performance incentives with cost discipline to support productivity, retention, and margin goals.
- Played a key finance leadership role in ERP implementation, advising on pricing architecture, incentive compensation, and reporting capabilities to improve forecasting accuracy and scalability.
- Built and led a high-performing FP&A team, coaching talent through multiple internal promotions while maintaining strong engagement and retention, and embedding a culture of accountability and business partnership.
- Director - Consumer Division (2015-2018)
- Senior Finance Manager – CPG Division (2014-2015)
- Finance Manager - CPG Division (2013-2015)
Coca-Cola Company
Coca-Cola Company
01.2012 - 07.2013
Finance Manager
Raytheon Company
07.2003 - 01.2012
Education
MBA - Finance
University of California, Irvine
Irvine, CA06-2009
Bachelor of Science - Finance
California State University, Long Beach
Long Beach, CA06-2003
Skills
- Strategic financial planning
- Financial forecasting, reporting and analysis
- Performance metrics evaluation
- Risk management
- Profitability analysis
- Business process improvement
- Leadership & team development
Timeline
Finance Director
Netflix
07.2021 - Current
Senior Finance Director
Peet's Coffee
07.2013 - 07.2021
Coca-Cola Company
Coca-Cola Company
01.2012 - 07.2013
Finance Manager
Raytheon Company
07.2003 - 01.2012
MBA - Finance
University of California, Irvine
Bachelor of Science - Finance
California State University, Long Beach