Microsoft Office 365
Senior Regional Marketing Manager
TELUS
06.2022 - Current
Hi, I’m
Kristen Horb
Sr.Regional Marketing Manager
Calgary,Canada
With every setback or failure, there is a seed of abundance and success.
Deepak Chopra
Timeline
CDI College
Marketing Diploma from Social Media Marketing
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer experience to new role dedicated to achieving exceptional results on tight timetables.
Skills
- Cross-departmental Alignment
- Campaign Performance Tracking
- Strategic Marketing
- Contract Negotiation
- Relationship Building
- Research and Development
- Strategic Planning and Alignment
- Time Management
- Market Research Analysis
- Trade Show Coordination
- Marketing Strategy Development
- Performance Evaluations
- Product and Service Specification
- Complex Problem Solving
- Training and Onboarding
- Marketing Program Management
- Strategic Marketing Campaigns
- Digital Marketing
- Marketing Plan Development
- Product Promotion
Work History
TELUSCalgary, AB
Senior Regional Marketing Manager
06.2022 - Current
Job overview
- Developed, executed and led strategic grassroots marketing campaigns in targeted communities to increase the penetration of PureFibre Internet, brand sentiment, product penetration and other metrics
- Worked with numerous internal stakeholders and
established various relationships with key partners in the
community to meet marketing goals and to strengthen the
TELUS brand - Organized and executed numerous grassroots and large-scale experiential activations, reaching an attendance of 200 - 80k+
- Used TABLEAU and Domo databases to conduct data
analysis, create strategic marketing campaigns based on the data, generate customer patterns and insights, and present upcoming quarterly targets for senior leaders - Managed TELUS Calgary and Area Community Facebook group to amplify brand presence and monitor customer feedback
Education
CDI College Calgary, AB
Marketing Diploma from Social Media Marketing
05.2022
Accomplishments
- Promoted to Marketing Manager to Sr. Marketing Manager in less then six months due to creativity, marketing strategy for events and campaigns that achieved a high level of success in RGUs and community engagement.
- Recognized for outstanding performance and team contributions.
- Negotiated with vendors, working with a small budget and accomplishing out-of-reach targets.
- Developed relationships with over five new clients that were not interested in these relationships in the past
- Earned recognition from upper management and financial reward.
- Had ongoing effort to boost revenue while reducing costs.
Certification
HubSpot Academy - 05/2022
Certificate: Email marketing, Social media marketing, Content Marketing
Certificate: Google AdWords, Google Analytics (Beginners), Google Analytics (Advanced)
Skills
- Cross-departmental Alignment
- Campaign Performance Tracking
- Strategic Marketing
- Contract Negotiation
- Relationship Building
- Research and Development
- Strategic Planning and Alignment
- Time Management
- Market Research Analysis
- Trade Show Coordination
- Marketing Strategy Development
- Performance Evaluations
- Product and Service Specification
- Complex Problem Solving
- Training and Onboarding
- Marketing Program Management
- Strategic Marketing Campaigns
- Digital Marketing
- Marketing Plan Development
- Product Promotion
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Overview
1
year of professional experience
1
Certificate
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Career advancementCompany CultureWork from home optionHealthcare benefitsTeam Building / Company RetreatsWork-life balancePersonal development programsWebsites
Software
Languages
English
Native language
Interests
Advancing Career
Company Culture
Growing as a person
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