KRISTEN BELLINI

-Specialization in Marketing & Data Transformation (Platform Agnostic) Canadian & US Global Enterprise Business (Including Salesforce, Mondelez, St. Jude Research Hospital, Samsung, Diageo & Canadian Olympic Committee)
- Identify business Goals, Synthesize strategic and commercially viable scopes of work that address business objectives of Enterprise level client base across adtech, martech and data tech landscape
-Maintain full accountability to clients during the course of the engagement, managing the execution and timely, satisfactory delivery of client work, deliverables and solutions
-Cultivate and coordinate internal teams of experts to deliver project work
-Identify opportunities within client base for incremental project work and broader service opportunities

- Pull, Manipulate, Interpret and analyze data in terms of measurable steakholder business KPIs
- Convert digital channel data into insights
- Visualize data using Google's Datastudio
- Tell data-driven stories and suggest optimization techniques to improve cost efficiencies amongst paid digital media channels
- ROAS analysis to predict best used channels and products to promote within current competitive landscapes
- GCP integrations using data transfer services, data manipulation using SQL Query Editor

- Manage clients CBC, Sobeys and LG and assist with Hershey, McCain, Tim Hortons, Amazon, Sony
- Assist in developing digital programmatic plans for clients based on prescribed budgets
- Launch, maintain and optimize programmatic campaigns through various DSP’s (buy-side)
- Facilitate mid and post reporting dashboards
- Seek opportunities to recommend new strategy based on data findings and new targeting capabilities
- Specialize within the DOOH product team- Initiate DOOH strategy and launch campaigns via platforms such as Campsite, Vistar and Hivestack
- Initiated new internal processes to facilitate reporting efficiency
- Specialized and integrated the management team more closely with our reporting platform, Datorama

• Shadowed producers during advertising agency meetings and client phone calls
• Managed, served and analyzed over 10 advertising agency composition client sessions
• Managed Facebook and Twitter social media accounts
• Facilitated in administrative duties such as invoice and file management, mail and delivery, ordering office and project inventory