Krista Thomson
Collingwood,Canada
Summary
Customer-focused sales and relationship management professional with 10+ years of experience in customer service, consultative sales, account management, and business development, including previous automotive dealership sales experience. Proven ability to listen to customer needs, explain products and solutions clearly, manage multiple priorities, and build trusted, long-term relationships. Highly organized, personable, and proactive, with strong communication, problem-solving, and follow-through. Experienced in coordinating customers, internal teams, and operational priorities in fast-paced environments. Recognized for building rapport quickly, resolving concerns professionally, and identifying opportunities to recommend additional products and services based on customer needs.
Overview
2027
2027
years of professional experience
Work History
Head of Recreational Snowboarding & Program Administration
Alpine Ski Club
Collingwood, Canada
09.2018 - Current
- Lead and support a team of 40 staff while helping plan and deliver programs for students and staff development.
- Serve as a primary point of contact for families, staff and leadership, responding to questions, resolving concerns and ensuring a positive customer experience.
- Coordinate schedules, events, communications, administration and multiple operational priorities in a fast-paced environment.
- Collaborate with senior management and the Board of Directors on strategic planning and operational initiatives.
- Recruit and interview staff, establish certification requirements and coordinate training plans.
Sales Coordinator
Chickapea
Collingwood, Canada
04.2020 - 06.2025
- Supported account management with customer communication, follow-through, order coordination and customer satisfaction.
- Coordinated relationships among customers, brokers, distributors and internal teams to keep priorities moving and support successful product launches.
- Supported sales planning, forecasting, reporting and account communication while maintaining accurate information and strong follow-up.
- Helped secure 130 new retail doors for a new product prior to launch, contributing to continued company growth through strong customer relationships and sales coordination.
- Onboarded new brokers and built strong working relationships with customers and partners.
Account Manager
Liberte Natural Foods / General Mills
, Canada
2012 - 2015
- Built strong customer relationships through consultative selling, needs assessment, product recommendations and ongoing account support.
- Achieved 110% year-over-year growth through strategic account development, strong customer relationships and effective sales execution.
- Managed pricing, promotions, product launches, order accuracy and retail initiatives across multiple accounts and priorities.
- Used Salesforce for customer reporting, planning, communication and performance tracking.
- Named Canadian Sales Representative of the Year in 2014 for highest overall sales performance.
Health Coach & Business Development
Argus Medical Diet Clinic
Oakville, Canada
2003 - 2010
- Combined product knowledge, customer relationship management and consultative sales to support client satisfaction and business growth.
- Provided customer service throughout the vehicle sales process, identifying customer needs and recommending appropriate vehicles, features and options.
- Built rapport through consultative sales, product knowledge and professional customer follow-up.
Automotive Sales Consultant
Dean Myers
Toronto, Canada
2003 - 2003
- Worked in a fast-paced dealership environment and coordinated with customers and internal departments throughout the sales process.
- Prospected and developed new business by building relationships with key decision-makers and identifying customer needs.
- Conducted consultative sales meetings and delivered customized presentations and solutions.
Account Manager
Xerox
Toronto, Canada
2001 - 2003
- Prospected and developed new business by building relationships with key decision-makers and identifying customer needs.
- Conducted consultative sales meetings and delivered customized presentations and solutions.
- Consistently exceeded performance goals and received multiple awards, including the Xerox Sales Training Overachiever Award and recognition for highest sales growth.
Education
Bachelor of Arts - Psychology
University of Waterloo
Waterloo, ONPre-Medicine
Medical University of The Americas
Nevis, British West IndiesCertified Integrative Health Coach -
Institute of Integrative Nutrition
Advanced Business -
Institute of Integrative Nutrition
Skills
- Customer Service
- Effective Communication
- Customer-Focused Selling
- Needs Assessment
- Customer Follow-Up
- Product Guidance
- Positive & Proactive Mindset
- Active Listener
- Customer Follow-Up
- Complaint Resolution
- Experience with CRM Software
- Problem Solving
- Teamwork & Cross Departmental Collaboration
- Strong Organizational Skills
Education And Professional Development
- Bachelor of Arts in Psychology, University of Waterloo, Waterloo, ON
- Pre-Medicine, Medical University of the Americas, Nevis, British West Indies, Elected Class President
- Certified Integrative Health Coach, Institute of Integrative Nutrition
- Advanced Business, Institute of Integrative Nutrition
References
References available upon request.
Timeline
Sales Coordinator
Chickapea
04.2020 - 06.2025
Head of Recreational Snowboarding & Program Administration
Alpine Ski Club
09.2018 - Current
Account Manager
Liberte Natural Foods / General Mills
2012 - 2015
Health Coach & Business Development
Argus Medical Diet Clinic
2003 - 2010
Automotive Sales Consultant
Dean Myers
2003 - 2003
Account Manager
Xerox
2001 - 2003
Bachelor of Arts - Psychology
University of Waterloo
Pre-Medicine
Medical University of The Americas
Certified Integrative Health Coach -
Institute of Integrative Nutrition
Advanced Business -
Institute of Integrative Nutrition