Krista Pennington
Toronto,ON
Summary
Accomplished Manager at the Ministry of Energy and Electrification, leveraging strategic leadership and communications expertise to build high-performing teams and foster a culture of continuous learning. Spearheaded innovative digital strategies, enhancing the delivery of digital communications products. Excelled in relationship management, mentoring future leaders, and driving communications improvements through data analytics.
Overview
27
27
years of professional experience
Work History
Manager, Digital Media and Creative Communications
Ministry of Energy and Electrification
04.2022 - Current
- Lead a team of diverse creative communications professionals and accomplished multiple tasks within established timeframes.
- Developed a strong team culture focused on employee engagement, collaboration, and continuous learning.
- Built a high-performing teams through effective recruitment, onboarding, and talent development coaching.
- Mentored team members for career advancement, fostering a pipeline of future leaders within the organization.
- Spearheaded transition to remote work during global health crisis, ensuring business continuity and employee safety.
- Developed and executed organic and paid marketing strategies that effectively communicated ministry priorities.
- Facilitated team brainstorming sessions that led to innovative solutions for long-standing operational challenges.
- Led cross-functional teams to produce internal communications such as a newsletter and a monthly analytics matrix, fostering collaboration and innovation.
- Established team priorities, maintained schedules and monitored performance.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Cross-trained existing employees to maximize team agility and performance.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
- Led cross-functional teams to achieve project goals, fostering collaboration and innovation.
- Leveraged data and analytics to make informed decisions and drive business improvements.
Team Lead, Creative and Digital Services
Ministry Of Energy
06.2020 - 06.2021
- Trained new team members by relaying information on company procedures and safety requirements.
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
- Served as a role model for the team by demonstrating commitment to excellence, professionalism, and adherence to company values at all times.
- Coached team members in techniques necessary to complete job tasks.
Web Coordinator
Ministry of Aboriginal Affairs
10.2010 - 03.2012
- Developed and maintained comprehensive documentation of web processes, guidelines, and best practices ensuring consistency across team members.
- Analyzed web analytics data to identify trends and areas for improvement, leading to higher user engagement rates.
- Established clear guidelines for content publication standards, resulting in a consistent brand voice across all digital channels.
Web Coordinator
Ministry of Finance
05.2005 - 09.2010
- Developed and maintained comprehensive documentation of web processes, guidelines, and best practices ensuring consistency across team members.
- Managed third-party vendor relationships effectively providing clear direction and feedback that led to successful collaborations.
- Trained new employees on company processes and web management tools, improving team efficiency levels overall.
Web Coordinator
Ministry of the Environment
06.2001 - 05.2005
- Developed and maintained comprehensive documentation of web processes, guidelines, and best practices ensuring consistency across team members.
- Facilitated communication between key stakeholders during web development projects ensuring alignment on objectives and deliverables.
- Created the first ODA accessible web content and web design for the ministry.
Information Specialist
Ministry of the Environment
07.1999 - 06.2001
- Web Editor for the Ministry of the Environment Intranet.
- Assisted patrons with complex research inquiries, providing expert guidance and personalized support throughout the process.
- Prepared reports by collecting, analyzing, and summarizing information.
- Researched and analyzed information into briefing papers, reports and project papers.
Technical Services Consultant
Ministry of the Environment
05.1997 - 07.1999
- Redesigned the Ministry’s intranet site and acted as Web Editor.
- Provided electronic information research services to the Ministry of Environment and the Ministry of Energy, Science and Technology.
- Implemented innovative strategies to optimize service quality and efficiency, resulting in higher customer satisfaction levels.
Education
Masters of Library Science -
University of Toronto
Toronto, ON1995
Bachelor of Arts - Art History
McGill University
Montreal, QC1991
Skills
- Strategic Leadership Skills
- Communications Expertise
- Relationship Management and Communication Skills
Languages
French
Limited Working
Timeline
Manager, Digital Media and Creative Communications
Ministry of Energy and Electrification
04.2022 - Current
Team Lead, Creative and Digital Services
Ministry Of Energy
06.2020 - 06.2021
Web Coordinator
Ministry of Aboriginal Affairs
10.2010 - 03.2012
Web Coordinator
Ministry of Finance
05.2005 - 09.2010
Web Coordinator
Ministry of the Environment
06.2001 - 05.2005
Information Specialist
Ministry of the Environment
07.1999 - 06.2001
Technical Services Consultant
Ministry of the Environment
05.1997 - 07.1999
Masters of Library Science -
University of Toronto
Bachelor of Arts - Art History
McGill University
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