Krista Ouellette

• Identify opportunities to support external partners in amplifying their campaigns while developing collaboration avenues for cross messaging between The Authority and industry stakeholders.
• Write, execute and measure enterprise-wide and external communication strategies for programs, projects, and campaigns to engage, inform and influence key audiences.
• Write, curate, and publish timely content for internal and external audiences. Mediums include digital screens, presentations, speeches, websites, press releases, social media, and videography.
• Cultivate strong relationships with local media representatives to identify opportunities to amplify YYC' story and ensure The Authority's messaging is presented accurately in the news. Examples of ongoing outreach topics include seasonal media campaigns, route launches and operational tours.
• Monitor media coverage and produced detailed reports to analyze impact of PR efforts.
• Manage the development of The Authority's annual report and execution of the public annual general meeting.
• Support The Authority's Executive Leadership Team with speech writing, internal & external presentations and key messages for media interview,
• Develop shot lists and storyboards and manage the production of photo and video shoots to enhance content curation.
• Coordinate with creative and design teams to produce high-quality visuals for marketing materials.
• Plan and execute numerous events with budgets ranging from $200 to more than $1 million. Events include town halls, community outreach pop- ups, the opening gala of a new terminal, and inaugural flights with airline partners and government officials at all levels.
• Project managed the development of YYC Calgary International Airport's refreshed brand and brand tools liaising between Authority leadership, key stakeholders and external creative agencies.
• Support YYC's brand reputation by managing external airport film requests and hosting airport photo and video shoots.

• Wrote and edited web content for company website.
• Developed communication materials such as technical fact sheets, corporate bios, press releases, and case studies for Frequency Foundry's marketing and branding efforts.
• Created and designed 42-page company-wide training manual on using proprietary Microsoft Dynamics client relationship management (CRM) system.

• Managed media contact databases to identify new media opportunities for proactive media relations efforts.
• Created key messaging and coordinated media interviews for an aviation client managing a crisis, resulting in effective risk mitigation and reputation management.
• Wrote and distributed communications materials for print and web applications such as news releases, media advisories, and fact sheets.
• Implemented communications and media relations program for the 2013 Annual Loops for the Troops run in support of Canadian Military, raising attendance and run participants by 10 per cent.
• Pitched 2013 Loops for the Troops to local media, resulting in record number of post-event media coverage in the event's history.

Dean's Honour Roll