Krista Lamp
Encinitas
Summary
High functioning communications and marketing professional who is results-driven with the ability to effectively lead teams and garner cross-functional alignment.
Overview
14
14
years of professional experience
Work History
Senior Director, Brand, Events, & Communication
GoFundMe/ Classy
01.2020 - Current
- Develop and execute strategic Corporate Communications programs for Classy, a B2B software platform serving nonprofits, and more recently, for the entire GoFundMe, Inc. organization. This includes executive thought leadership, as well as company announcements such as product launches and key milestones. Most recently, I led GoFundMe and Classy's joint $30 billion announcement that garnered over 361 million impressions in the first 24 hours and was the first joint company integrated marketing campaign since GoFundMe's acquisition of Classy in 2022.
- Oversee the Classy brand and creative teams, ensuring brand messaging and visual designs are reflective of our core values. Led the teams through a rebrand to bring the Classy brand closer to its parent company, GoFundMe.
- Responsible for the Classy events team, which executes over 30 annual events, including our marquee conference that attracts nearly 1,000 attendees. The events team has consistently delivered 30% year-over-year influenced pipeline growth since I took over the team in 2020. In 2023, the team exceeded its ambitious goals and delivered over $27 million in influenced pipeline through events alone.
- Built the customer marketing and community team from scratch, hiring two team members responsible for creating customer content and driving Classy's community strategy in partnership with GoFundMe. The team increased output of Classy's customer case studies by 150% in their first year and has gone on to launch two executive communities and four cause-based communities that consistently garner over 98% satisfaction by attendees.
- Drives strategy for all executive and thought leadership content within the organization including, but not limited to. C-suite level op-ed pieces, executive Linkedin articles, and research studies that establish GoFundMe and Classy as leaders in the giving space.
- Manage a $2 million brand, events, and communication budget.
- Manage external freelancers and public relations agency.
Senior Director
Havas Formula
11.2015 - 01.2020
- Managed strategy, creative thinking, client relations and press results for 18 clients within our division at the agency resulting in both national and local coverage.
- Oversaw brand messaging for numerous clients, working alongside partner agencies to ensure a cohesive strategy across all channels.
- Managed a bi-coastal team, with employees located in both our San Diego and New York offices.
- Received numerous accolades including the President’s Award in 2017 and 2018. Chosen as a representative in Havas' global “Femmes Forward” program, which cultivates female leaders in the organization to rise to C-suite level positions.
- Clients included a mix of CPG products and B2B technology companies including FTD Flowers, Shari’s Berries, ProFlowers, Wag!, Electra Bicycles, Daiya, Herdez Salsa, KEVIN.MURPHY, REBBL, Kazi Goods, Netradyne, Platform Science and others.
West Coast Director
West Public Relations
04.2010 - 11.2015
- As the founder's first employee, I managed strategy and secured media results for nationally recognized brands, helping to grow the firm of two people to a successful acquisition by Havas Formula, an internationally-recognized creative and public relations agency.
- Managed multiple retail and consumer brands including, Petco’s consumer public relations strategy for five years, as well as their local store grand openings in 13 key markets in the United States. For this client, I helped execute large-scale events for the brand including a pet adoption concert with Gavin DeGraw in Central Park and a ComicCon “Yappy Hour” when the company launched an exclusive line of Star Wars pet clothing with Lucasfilm.
Education
Bachelor of Arts - Communication With An Emphasis in Public Relations
San Diego State University
San Diego, CA06.2005
Skills
Effective communicator
High output leader
Successful team builder
Strong collaborator
Exceptional writer
Timeline
Senior Director, Brand, Events, & Communication
GoFundMe/ Classy
01.2020 - Current
Senior Director
Havas Formula
11.2015 - 01.2020
West Coast Director
West Public Relations
04.2010 - 11.2015
Bachelor of Arts - Communication With An Emphasis in Public Relations
San Diego State University
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