Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Krista Giannone

Toronto,ON

Summary

Adept at deconstructing and planning stories in order to promote improvements to product design and implementation. Excellent relationship-building, organizational and project management skills with a focus on overcoming technical challenges and implementing successful resolutions.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Digital Specialist (Campaign Product Owner)

Rogers Communications
03.2019 - 07.2023
  • Managed asset workflows via Jira Agile and Waterfall frameworks, by leading daily refinement meetings and grooming backlog for direct team
  • Clearly communicated requirements for each ticket request with Scrum team, by discussing priority and team's capacity
  • Acted as digital subject matter expert and liaison between account teams to ensure project objectives were met, all work was approved before delivery, and handle changes in scope
  • Participated in Agile ceremonies (standup, refinement, grooming, sprint planning, retrospectives)
  • Prioritized backlog on ongoing basis depending upon changing Business Area needs and priorities
  • Consistently monitored and highlighted potential project risks and proactively resolved issues with stakeholders
  • Led delivery and UAT testing of ecommerce updates for Rogers first-ever streaming service ecommerce campaign which exceeded launch targets by 16%

Online Marketing Specialist

Corel Corporation
04.2018 - 03.2019
  • Wrote Jira user stories outlining requests and assigned work to internal creative and development teams for execution of digital campaigns
  • Liaised between design, development, editorial, and marketing stakeholders on project objectives, scope requirements, and assets in order to ensure successful project delivery
  • Trained and coached Digital Specialist Interns on best practices and provided thought-leadership to improve current processes
  • Worked with developers to conduct A/B tests regularly, which helped increase conversion rate by 15% for Q1 push campaign
  • Tracked progress of all online marketing activities through use of Google analytics

Online Marketing Coordinator

Sears Canada
01.2017 - 10.2017
  • Worked with eCommerce Marketing team to execute online promotions for Home Décor category
  • Updated site content and conducted quality assurance checks of product information, content and images on website
  • Coordinated pricing on flyers, newsletters and online channel and ensured accuracy across all mediums
  • Assisted with pricing strategies through conducting market research
  • Increased online pricing accuracy by 25% by developing a filtering method for product price on Excel.

Education

Bachelor of Commerce in Business Administration, Marketing -

Ryerson University
Toronto
06.2017

Skills

  • Agile Project Management
  • Backlog Management
  • Product Development
  • Stakeholder Management
  • SCRUM Methodology
  • Time Management
  • Decision Making
  • Problem Solving

Languages

English
Native or Bilingual

Certification

SCRUM Alliance Certified Product Owner

Timeline

Digital Specialist (Campaign Product Owner)

Rogers Communications
03.2019 - 07.2023

Online Marketing Specialist

Corel Corporation
04.2018 - 03.2019

Online Marketing Coordinator

Sears Canada
01.2017 - 10.2017

Bachelor of Commerce in Business Administration, Marketing -

Ryerson University

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Krista Giannone