Summary
Overview
Work History
Education
Skills
Languages
Cooking and entertaining
Timeline
Generic

Krista Fordham

Calgary,Canada (+1)

Summary

Performance-driven National Sales Manager with over 25 years' experience meeting sales goals. Skilled with motivating and driving team members to exceed performance targets. Enthusiastic and passionate trainer committed to outperforming the competition. Offering broadcast expertise and 25 years of experience.

Overview

18
18
years of professional experience

Work History

National Sales Manager - Alberta

Newcap Broadcasting
01.2010 - 10.2017
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Met with agency clients to give sales presentations, negotiate contracts and promote services.
  • Trained and developed exceptional sales leaders.

National Sales Manager Western Canada

Canadian Broadcast Sales
01.2000 - 12.2009
  • Developed and implemented effective sales strategies which effectively secured market share of agency media spend within markets.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Met with advertising agencies to provide sales presentations, negotiate contracts and promote national services.
  • Trained and developed exceptional sales leaders.
  • Drafted comprehensive sales plans and approved budget expenditures to meet sales goals.
  • Exceeded targets by building and establishing solid client relationships and always providing an opportunity toward a win-win situation.
  • Established and adjusted selling prices by monitoring costs, competition and supply and demand.
  • Managed national sales programs and market targets.
  • Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
  • Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
  • Attended events and training seminars.
  • Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
  • Received Top Rep award for outstanding leadership and strong commitment to operational excellence.

Education

No Degree - Business And Marketing

Westervelt Business School
London, ON
10.1978

Skills

  • Revenue Generation
  • Sales Leadership
  • Performance Improvement
  • Sales Expertise
  • Revenue Projections
  • Business Development
  • Trend Analysis
  • New Business Opportunities
  • Performance Review
  • Strategic Planning
  • Networking Expertise
  • Client Relations

Languages

English
Full Professional

Cooking and entertaining

Cooking is definitely my love language.  I feel that it's my way to show that I care and bring people together to laugh, drink, eat and share.  

Timeline

National Sales Manager - Alberta

Newcap Broadcasting
01.2010 - 10.2017

National Sales Manager Western Canada

Canadian Broadcast Sales
01.2000 - 12.2009

No Degree - Business And Marketing

Westervelt Business School

Similar Profiles

CREATE PROFILE
Krista Fordham