Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

KRISHANTH MURUGESU

Brampton,Canada

Summary

Results-driven Client Services Manager with over six years of experience in digital marketing and account management. Successfully managed client portfolios exceeding $25M, driving revenue growth and enhancing client satisfaction through a culture of excellence. Proficient in leading teams and improving operational processes while collaborating across departments to deliver impactful marketing campaigns. Committed to leveraging data insights and innovative strategies to empower clients in achieving their business objectives.

Overview

7
7
years of professional experience

Work History

Manager, Client Services

Stackadapt
Toronto, Canada
01.2023 - Current
  • Led and mentored a high-performing team of 3 to 6 Account Managers, collaborating with Sales Directors to drive pre-to-post-sale campaign execution, and exceed revenue targets.
  • Managed teams responsible for driving $25 million in revenue throughout my tenure as manager.
  • Fostered a client-focused, results-oriented team culture, improving performance retention metrics by 16% QoQ through personalized coaching, goal-setting, and ongoing training.
  • Analyzed sales data and key performance metrics to assess team and campaign performance, implementing strategies that increased client satisfaction and portfolio revenue by 12% year over year.
  • Spearheaded the development, documentation, and implementation of new processes and workflows to optimize the Account Management team's daily operations.
  • Partnered with cross-functional teams—Ad Operations, Product, Inventory, Solutions, and Marketing—to execute key initiatives, enhancing business scalability, and ensuring seamless campaign delivery.
  • Led recruitment and onboarding efforts, successfully integrating top-tier Account Managers, while aligning with company goals and client service standards.

Senior Account Manager, Team Lead

Stackadapt
Toronto, Canada
07.2022 - 12.2022
  • Mentored and coached a team of six Account Managers and two Account Coordinators, fostering skill development and enhancing team integration.
  • Help design and optimize onboarding and training processes for new hires, ensuring a seamless integration, and faster ramp-up.
  • Conducted office hours for the Global Client Services team to provide coaching, resolve challenges, and deliver tailored solutions.
  • These achievements and responsibilities as Team Lead encompass all core duties of the Senior Account Manager role, including leadership and team management responsibilities.

Senior Account Manager

Stackadapt
Toronto, Canada
01.2022 - 07.2022
  • Consistently exceeded sales quota, achieving an average of 105% of the quota for the year, driving significant revenue growth.
  • Managed a $10M+ portfolio of North America's largest clients, delivering customized solutions, and building strong, long-term relationships to ensure ongoing success.
  • Maintained a 98% CRR (Customer Retention Rate), fostering client loyalty, and ensuring the renewal and expansion of key accounts through proactive service and strategic support.
  • Led third-party tag implementation and pixel troubleshooting, ensuring accurate tracking of key campaign metrics, delivering actionable insights, and optimizing campaign performance.
  • Identified upselling opportunities through data-driven analysis, leading to the expansion of existing accounts, and contributing to overall revenue growth.

Account Manager

Stackadapt
Toronto, Canada
03.2020 - 12.2021
  • Consistently exceeded sales quota, achieving an average of 115% for two consecutive years, driving significant revenue growth.
  • Managed a $7M+ portfolio of clients across multiple industries, cultivating strong relationships, and ensuring seamless campaign execution that exceeded client expectations.
  • Maintained an exceptional customer retention rate of 90%+, fostering long-term partnerships, and maximizing client satisfaction across a diverse portfolio.
  • Optimized campaign performance by leveraging data analysis, conducting A/B testing, and refining targeting strategies, resulting in a measurable increase in ROI.
  • Led client-facing initiatives, including StackAdapt Business Reviews (SBRs) and training sessions, to educate clients on platform updates, performance insights, and growth opportunities.

Social Account Manager

Direct Access Digital
Burlington, Canada
06.2019 - 02.2020
  • Managed day-to-day national paid social media campaigns for Lowe’s Company Canada (RONA, Lowe’s, and Reno-Depot), ensuring alignment with broader marketing goals, and optimizing for maximum performance.
  • Built, optimized, and reported on social campaigns across multiple platforms, including Facebook Ad Manager, Pinterest Ads, Google Ads, LinkedIn Campaign Manager, Twitter Ads, Instagram Ads, and Tableau, ensuring data-driven decision-making and campaign success.
  • Managed budgeting, pacing, and deliverability for all Lowe’s Company Canada social campaigns, ensuring campaigns stayed within budget and met key performance targets.

Integrated & Native Ad Operations Account Manager

Postmedia Network Inc
Toronto, Canada
01.2018 - 05.2019
  • Led end-to-end management of integrated campaigns at local and national levels, ensuring seamless execution and alignment with client goals.
  • Developed and managed multi-channel campaigns across national native, standard display, social, and integrated advertising platforms, driving brand visibility and engagement.
  • Created and executed effective content strategies for sponsored content, delivering measurable results in key performance metrics (CPM, CPV, CTR, CPLPV).
  • Served as the primary liaison between sales and fulfillment teams, overseeing in-house services such as custom website builds, SEM, SEO, sponsored content, and creative services, to ensure smooth project execution.

Education

Bachelor of Commerce - Specialized Honors in Marketing

York University
Toronto, ON
01.2016

Skills

  • Coaching and mentoring
  • Programmatic advertising
  • Account Management
  • Sales management
  • Customer Success
  • Social Advertising
  • Salesforce management
  • Team leadership
  • Performance management
  • Pay-Per-Click Advertising
  • Customer relationship management (CRM)
  • Project planning
  • Marketing
  • Strategic planning

Accomplishments

  • Improved team performance metrics by 16% QoQ
  • Increased team portfolio revenue by 12% YoY
  • Achieved quota of 115% as an Account Manager on 7M+ portfolio
  • Achieved quota of 105% as an Senior Manager on 10M+ portfolio

References

References available upon request.

Timeline

Manager, Client Services

Stackadapt
01.2023 - Current

Senior Account Manager, Team Lead

Stackadapt
07.2022 - 12.2022

Senior Account Manager

Stackadapt
01.2022 - 07.2022

Account Manager

Stackadapt
03.2020 - 12.2021

Social Account Manager

Direct Access Digital
06.2019 - 02.2020

Integrated & Native Ad Operations Account Manager

Postmedia Network Inc
01.2018 - 05.2019

Bachelor of Commerce - Specialized Honors in Marketing

York University

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