Komal Luthra
Brampton,ON
Summary
Results-oriented International Partnerships and Branding Manager with extensive experience in cultivating strategic alliances and enhancing brand visibility to drive student recruitment. Proficient in contract negotiation, innovative marketing strategies, and representing organizations at high-profile industry events.
Overview
4
4
years of professional experience
1
1
Certification
Work History
International Partnerships & Branding Manager
Noble Education Group
02.2024 - Current
- Implemented innovative social media strategies, amplifying the brand's online presence and fostering a loyal community of followers.
- Identified potential partners, including colleges, universities, recruitment agencies, and other stakeholders, to expand the group's global reach.
- Actively pursued, negotiated, and finalized contracts with colleges and universities to represent their institutions for student recruitment and educational services.
- Built and maintained long-term relationships with educational institutions, ensuring successful partnerships through ongoing communication and service delivery.
- Developed strategies to enhance the brand visibility of Noble Education Group across all key markets.
- Ensured consistent, appealing, and value-aligned brand messaging across digital and print platforms.
- Planned and executed marketing campaigns to promote partnerships, educational services, and recruitment efforts.
- Collaborated with internal teams and external agencies to ensure seamless implementation of branding strategies.
- Represented Noble Education Group at industry events, conferences, and workshops to promote partnerships and branding.
- Attended educational events as a representative at booths, showcasing the organization’s services to potential partners and students.
- Engaged with prospective students, partners, and attendees at events to promote the group's educational services and recruit students through partnerships.
- Organized and coordinated promotional events to showcase the group's partnerships and services.
- Collaborated with senior leadership to design and implement long-term strategies for partnership and brand growth.
Student Recruitment Manager
Admitly
05.2023 - Current
- Proactively identified and pursued leads for B2B and B2C business development in Canada
- Executed targeted outreach strategies to establish and foster connections within the Canadian market
- Provided personalized counseling on study abroad options, onboarding services, and financial considerations
- Successfully guided clients through processes, ensuring accurate information, required documentation, and adherence to timelines
- Specialized in initiating and managing contacts, contributing to successful business development initiatives
- Managed recruitment, staffing, and played a key role in designing training programs
- Executing digital marketing strategies, and utilizing data analysis for optimizing team performance
Regional Recruitment Manager, North India
MSM group
01.2023 - 05.2023
- Company Overview: Representing Selkirk College, Canada
- Business-to-Business (B2B) and Business-to-Consumer (B2C)
- Represented the institution at multiple events and seminars, successfully converting prospective students into qualified candidates
- Proficient in sales and marketing, serving as a dedicated college representative for a Canadian institution
- Conducted regional knowledge-sharing sessions, including training, seminars, and webinars, to address client queries and maintain updated knowledge
- Representing Selkirk College, Canada
Regional Recruitment Specialist
Chandigarh University
12.2020 - 01.2023
- Orchestrated impactful career counselling seminars, webinars, and press conferences to enhance brand awareness
- Conducted personalized one-on-one counselling sessions with students from various schools and colleges
- Consistently surpassed sales objectives for the campus, successfully registering the required number of students for admissions
- Represented the university at various events, press conferences and school conferences, contributing to brand promotion and business development
Education
Digital & Content Marketing -
York University
Toronto, ON12.2023
MBA - Marketing
DAVIET
12.2018
Skills
- Brand Management
- Management Skills
- Strategic Partnerships
- Digital Marketing & Social Media Strategy
- Content Creation
- Client Acquisition
- Event Management
- Training and Mentorship
- Analytical & Problem-Solving Skills
- Leadership and Team Collaboration
- Communication & Interpersonal Skills
Certification
- Digital & Content Marketing - York University
- Social Media Marketing - Hubspot Academy
- Content Marketing - Hubspot Academy
- Marketing Software - Hubspot Academy
Timeline
International Partnerships & Branding Manager
Noble Education Group
02.2024 - Current
Student Recruitment Manager
Admitly
05.2023 - Current
Regional Recruitment Manager, North India
MSM group
01.2023 - 05.2023
Regional Recruitment Specialist
Chandigarh University
12.2020 - 01.2023
MBA - Marketing
DAVIET
- Digital & Content Marketing - York University
- Social Media Marketing - Hubspot Academy
- Content Marketing - Hubspot Academy
- Marketing Software - Hubspot Academy
Digital & Content Marketing -
York University
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