Summary
Overview
Work History
Education
Skills
Interests
Certification
Timeline
Generic

Kolton Freck

Social Strategist | Digital Marketing Specialist
Orange,CA

Summary

Dynamic Digital Marketing & Social Media Strategist with extensive experience managing high-profile accounts, including Kawasaki at Fuse Interactive. Proven success in driving brand awareness, audience engagement, and online growth through innovative social media campaigns and data-driven strategies. Adept at crafting compelling content, optimizing social media channels and paid media spend. Passionate about motor-sports culture and committed to using creative problem-solving and analytical insights to elevate brand presence and achieve business objectives. Expertise in project management, content strategy, budget management, and building strong audience relationships that drive measurable results.

Overview

10
10
years of professional experience
2
2
years of post-secondary education
3
3
Certifications

Work History

Social Media Strategist

Fuse Interactive, Inc. (Kawasaki Account)
Irvine, CA
10.2023 - Current
  • Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives.
  • Analyzed performance metrics, refining strategy based on data-driven insights.
  • Utilized targeted advertising to reach desired demographics, increasing ROI on ad spend.
  • Lead social strategist on seven new product launches for fiscal year 24'. Crafting every strategy phase from launch, retail, to sustaining.
  • Implemented social listening tools to monitor brand sentiment, addressing customer feedback promptly and professionally.
  • Collaborated with cross-functional teams to align social media initiatives with marketing objectives.
  • Collaborated with designers, copywriters and developers on campaign decks, creating effective social marketing campaigns to present to client.
  • A-B tested ad campaigns to optimize performance and drive improved ROI and overall engagement.
  • Trained team members on best practices and platform-specific nuances, elevating overall competency in managing social media accounts.
  • Staying current on emerging trends within the realm of social media as well as industry developments by attending webinars, conferences, and networking events, applying newfound knowledge to enhance ongoing strategies.
  • Monthly, quarterly, and fiscal reports on "state of the union" of overall metrics and successes on social media efforts.
  • R&D on competitor sets, trends, etc. to maintain competitive advantage and "top of mind" approach to audience and consumers.
  • Managed and executed millions of dollars of social ad spend. Maintained accurate forecast metrics throughout the year.

Digital Marketing & E-Commerce Specialist

Yamaha Motor Corporation, USA
Cypress, CA
06.2021 - Current

Digital Marketing and E-Commerce Specialist for Yamaha's Power Assist Bicycles team, a division of Smart Power Vehicle.

  • Collaborated with sales and marketing manager to create engaging storyboards, website copy, and imagery for new model launches on yamahabicycles.com and yamaha-motor.com.
  • Led content authorship on Oracle Commerce Cloud for the Yamaha Bicycle Business Unit's e-commerce platform.
  • Oversaw CMS updates for the bicycle division on yamaha-motor.com using Optimizely.
  • Played a key role in strategizing Yamaha's e-commerce sales channel, working with internal teams, contractors, and consultants to implement brand direction, UI/UX, CMS, API integrations, and PIMS.
  • Implemented marketing campaigns to boost brand awareness, increase dealer exposure, and drive website traffic using CRM automation and PPC advertising.
  • Utilized GA4 analytics to evaluate campaign performance, identify opportunities, and track KPIs.
  • Reported campaign performance, ROI, and KPIs to the executive committee.
  • Managed website content updates and facilitated future e-commerce integrations.
  • Implemented GTM tags and SEO best practices for BU and company-wide websites.
  • Ensured brand and product message consistency through cross-platform content integration based on upper-management preferences.
  • Assisted the PR team in creating marketing calendars and administering content for new product launches and marketing initiatives.
  • Attended trade shows and media events, engaging in discussions about product specifications, promotions, and assisting with event setup.
  • Managed budgets and optimized resource allocation for paid media campaigns and traditional print media to maximize marketing ROI.

Co Founder

Reverend Motors
Brea, CA
06.2018 - Current

Small passion project primarily focusing on products and accessories for the motorsport community, driven by a genuine love for two wheels.

  • Spearheaded end-to-end operations, including manufacturing, raw material acquisition, product line development, packaging, and associated risk analysis.
  • Successfully managed marketing budgets, allocating resources strategically and optimizing ROI across various marketing initiatives utilizing Meta platforms, AMS, and Google Ads.
  • Directed and managed multi-channel marketing campaigns, including digital advertising, social media, email marketing, content marketing, and events, resulting in a 30% increase in brand awareness and 2x growth in revenue.
  • Led the expansion into online marketplaces such as Amazon and Walmart, as well as the development of direct-to-consumer (D2C) channels. Successfully built comprehensive product listings and compelling product images to meet platform requirements.
  • Developed a user-friendly website with a strong focus on UI/UX. Collaborated closely with the Shopify development team and in-house graphic designer to ensure seamless integration of branding and aesthetics, maintaining consistent brand identity.
  • Managed all administrative functions, including generating purchase orders (POs), handling accounts payable and receivable, and overseeing accounting processes.
  • Conducted thorough audits and analysis of ongoing marketing campaigns, with a focus on evaluating ROI, KPIs, and Shopify analytics. Monitored key metrics such as returning customer rate, conversion rate, and average order value to identify opportunities for optimization.

Brand Manager - Ecommerce and Digital Marketing

7M E Group
Yorba Linda, CA
09.2014 - 06.2020

Core team member in a cutting edge conglomerate delivering turn-key ecommerce solutions and marketing campaigns.

DIGITAL MARKETING LEAD

  • Generated comprehensive weekly reports, analyzing key metrics such as CPM costs, CPC, conversions, and other performance indicators to provide valuable insights for optimizing social media marketing initiatives.
  • Collaborated with clients as a trusted associate / brand lead, guiding them in the implementation of effective Facebook ads, paid media strategies, and SEO best practices to drive impactful results.
  • Proficiently utilized Google Analytics (GA4), Search Console, Tag Manager, and Office 365 products to track and analyze campaign performance, enabling data-driven decision-making.
  • Developed strategic and creative approaches to enhance click-through rates, conversions, and customer lifetime value, contributing to increased overall campaign success.
  • Worked closely with the marketing and design team to develop compelling product content and enforce consistent brand visual identity across various channels.

ADVERTISING AND BRAND MANAGEMENT / E-COMMERCE ASSOCIATE

  • Demonstrated a strong command of leading e-commerce platforms such as Amazon Seller Central, Shopify, Walmart, and various commerce cloud platforms, leveraging expertise to drive sales growth and brand visibility.
  • Effectively managed daily operations of Amazon Advertising (AMS) for multiple SKUs, closely monitoring analytics to assess costs, conversions, competition, and daily reach for data-driven optimization.
  • Utilized compiled product and customer data to generate accurate profit projections, facilitating informed decision-making and strategic planning.
  • Owned end-to-end responsibilities for product creation and management of existing listings, ranging from 20 to 30 SKUs. Proactively implemented and optimized A+ content and brand benefits, ensuring compliance with Amazon's requirements.
  • Spearheaded strategic brand plans, successfully increasing market share and brand awareness for multiple product lines.
  • Led the expansion of a new product line into a new category, resulting in substantial annual revenue growth. Collaborated closely with the internal sales team to target key prospects through search engines, social media, and industry-specific software.
  • Defined and tracked sales metrics to measure product performance, analyze market trends, and generate comprehensive profit and loss statements.
  • Successfully managed Vendor and Seller Central operations, overseeing purchase orders (POs), Minimum Advertised Price (MAP) enforcement, and inventory management for various SKUs.
  • Identified optimal marketing channels and target customer segments for campaigns, curated audiences for retargeting initiatives, and delivered impactful results.
  • Conducted extensive research and analysis to inform brand positioning and messaging, ensuring effective communication with target audiences.

Education

Some College (No Degree) - Marketing

Santiago Canyon College
Orange, CA
09.2014 - 09.2016

Skills

Creative Problem-Solving

Project Management

Advertising Budgeting

Analytical and Critical Thinking

Platform expertise

Social listening

Campaign planning

Paid advertising

Influencer marketing

Web analytics

Interests

Motorcycles / Off-Road / Bicycles

Watersports

Music / Guitar

Outdoors and Camping

Dogs

Automotive

Certification

Account Management: Maintaining Relationships

Timeline

Social Media Strategist

Fuse Interactive, Inc. (Kawasaki Account)
10.2023 - Current

Google Ads Search Certification | ID:189081025

08-2023

Account Management: Maintaining Relationships

06-2023

Digital Marketing & E-Commerce Specialist

Yamaha Motor Corporation, USA
06.2021 - Current

Marketing Foundations: Ecommerce

05-2021

Co Founder

Reverend Motors
06.2018 - Current

Brand Manager - Ecommerce and Digital Marketing

7M E Group
09.2014 - 06.2020

Some College (No Degree) - Marketing

Santiago Canyon College
09.2014 - 09.2016
Kolton FreckSocial Strategist | Digital Marketing Specialist