Tejj Adejimi-Adu
Social Media Manager
Toronto,ON
Summary
Creative & Savvy Social Media Manager experienced in leading & executing the strategy, management and execution of social campaigns. With expertise in marketing and advertising to manage digital assets and innovating powerful strategies for digital marketing.
Overview
6
6
years of professional experience
Work History
Fashion Blogger & Social Media Manager
Tejjtheblogger
Toronto, ON
02.2017 - Current
- Built strong social media campaigns to gain immediate engagement, ensuring a strong content mix; using innovation to deliver best in class social media plans which are fresh, relevant and exciting.
- Developed, executed and reported social content to increase social following and engagement.
- Maintained social media organic content calendar for Tejjtheblogger, across Instagram, Facebook & Pinterest.
- Maintained a overall focus to marketing projects guiding alignment across online and offline initiatives to ensure brand adherence and consistent tone of voice and image across all touch points.
- Increased brand awareness by integrating marketing plans for various marketing channels such as blogs, promotional materials, and advertisements for reputable brands such as Revlon, Schwarzkopf, OFUURE, and more.
Social Media Strategist
Wilfrid Laurier University
Waterloo, ON
08.2021 - 01.2022
- Worked cross-functionally with the public relations team to create communication plans through branding, advertising,and marketing to engage new leads and drive recruitment& admissions.
- Proactively evaluates, analyzes and reports effectiveness of marketing plans and ensures initiatives align with brand strategy and deliver against enrolment goals.
- Measured the performance of social initiatives: traffic acquisition, user engagement, etc
- Developed annual and quarterly plans on how to interact with customers across multiple media channels
Social Media Coordinator
Henkel Corporation
Toronto, ON
01.2021 - 04.2021
- Supported branding, digital marketing messaging, and B2Badvertising campaigns by engaging with followers on various social media platforms.
- Contributed to mock-ups, email campaigns, and social media content.
- Responded to comments, posts, and questions from various channels .
- . Utilized best practices for SEO optimization to boost social media program visibility.
- Analyzed trends in social media posts and followers to maximize views.
- Collaborated with Marketing, Graphic Designers, Paid Media & Customer Service.
Education
MBA - Marketing & Strategy
Wilfrid Laurier University
Waterloo, ON 08.2020 - 06.2022
Bachelor of Arts - Economics & Management
University of Manitoba
Canada 08.2013 - 10.2017
Skills
- Storyteller
- Project Management
- Communication Skills
- Content Management
- Social Media Strategy
- Campaign Management
- Brand Development and Marketing
Timeline
Social Media Strategist
Wilfrid Laurier University
08.2021 - 01.2022
Social Media Coordinator
Henkel Corporation
01.2021 - 04.2021
MBA - Marketing & Strategy
Wilfrid Laurier University
08.2020 - 06.2022
Fashion Blogger & Social Media Manager
Tejjtheblogger
02.2017 - Current
Bachelor of Arts - Economics & Management
University of Manitoba
08.2013 - 10.2017
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