Kobe Knowles
Summary
Disciplined, dynamic, motivated Marketing graduate with excellent communication skills, attention to detail, and an ability to implement feasible solutions.
Overview
4
4
years of professional experience
Work History
Fryer Operator
PepsiCo Canada
New Minas, Nova Scotia
02.2024 - Current
- Responsible for operating, maintenance, and supervision of mass production of all Cheetos in North Atlantic Canada
- Conducted daily product inspection with other department heads, reviewing quality, product testing, and necessary regulation
- Identified malfunctioning equipment and troubleshooted the device when required.
Lab Technician
PepsiCo Canada
New Minas, Nova Scotia
05.2021 - Current
- Responsible for the monitoring and verification of quality and regulatory procedures for 19 mass production machines simultaneously
- Updated knowledge continuously with new procedures aimed to increase efficiency and minimize chance of error.
- Conducted routine quality control checks to ensure accurate test results and maintain laboratory standards.
Marketing Representative
Maverick
Kentville, Nova Scotia
01.2020 - 04.2020
- Conducted comprehensive marketing strategies to increase brand awareness and customer acquisition.
- Aided in door-to-door service events to promote telecommunication companies to inform consumers of their promotions, services, and packages, resulting in increased subscriptions and general knowledge
- Reached daily targets by tailoring marketing strategy based on client segment, adjusting strategy based on client segment.
Education
Bachelor of Business Administration, Marketing Major - Digital Marketing
Acadia University
Wolfville, Nova Scotia10.2023
Skills
- Strong understanding of various social media platforms through scholarly and independent research, with the goal of maximizing the usage of algorithms, understanding peak times and days to post content, different applications for short-term and long-term content, and the planning required to build a brand
- Strong understanding of target markets and personal branding as seen with campaign done for a musical artist, utilizing the algorithm from various social medias, ie Instagram, Spotify, and Apple Music’s
- Able to plan, advertise, execute and scale social events – example: work done on behalf of the Acadia Caribbean Society
- Team-building skills acquired through various team projects and employment experiences
- Keen attention to detail through daily tasks as both a Lab technician and Fryer operator sharpening accuracy and precision
- Strong verbal and written communication skills gained from all levels of employment Experience at Maverick further strengthened presentation skills, with the challenge of portraying the companies’ message to numerous different consumers
- Excellent time management skills and tenacity gained through balancing work and extracurricular activities
- Proficient in Microsoft Excel, Word, and Publisher gained from university courses, independent research, and application in personal growth endeavors
Volunteer Experience
Pink Onyx Spa
Freeport, Bahamas
01/2024 - Present,
- Reviewed yearly revenue and expenses for strategic financial decisions.
- Collaborated with team members to analyze a target audience, and develop a marketing strategy.
Tonz Barber Shop,
Halifax, Nova Scotia
Financial Advisor
- Created an income sheet and offered a list of solutions within the budget
- Assisted by increasing client’s bargaining power by strategizing and leveraging existing assets
Atlantic School of Business
Wolfville, Nova Scotia
Coordinator
- Communicated with associates giving a description of the event,
- -Facilitated events ensuring all coordinators were familiar with navigation around the event
- Aided in initial set-up, ensuring there were correct quantities of chairs, tables, and equipment was fully functional.
Community Service
- Acadia Caribbean Society
Wolfville, Nova Scotia, Canada
Vice President
09/2022 - 10/2024
- Acadia Marketing Society
Wolfville, Nova Scotia Canada
Member
09/2022 - 10/2024
- Keep it Social Canada
Wolfville, Nova Scotia, Canada
Representative
09/2019 - 01/2020
Timeline
Fryer Operator
PepsiCo Canada
02.2024 - Current
Lab Technician
PepsiCo Canada
05.2021 - Current
Marketing Representative
Maverick
01.2020 - 04.2020
Bachelor of Business Administration, Marketing Major - Digital Marketing
Acadia University