Kirti Chaturvedi
Toronto,ON
Summary
Product Manager focused on advertising measurement, experienced in omnichannel frameworks, defining campaign metrics per industry standards, and enabling advertisers quantify meaningful impact.
Overview
9
9
years of professional experience
Work History
Product Manager, Measurement
Walmart Connect Canada
Mississauga, Ontario
02.2024 - Current
- Lead product roadmap for omnichannel measurement across onsite, offsite, social and in-store (audio/display) media, tailored to advertiser needs and IAB recommendations; owning metric taxonomy and methodology (ex: brand lift, halo vs featured impact, omniROAS).
- Unlock self-serve measurement capabilities for 1P and 3P advertisers on Walmart Ads Platform; improved measurement transparency contributed to 1.8x advertiser spend and increased Walmart share on Google.
- Partner with tier 1 advertisers to implement third party measurement frameworks (ex: Nielsen), influencing actionable optimization and media investment decisions.
Senior Analyst, Measurement Insights
Walmart Connect Canada
08.2022 - 01.2024
- Upgraded omni-channel measurement logic and data pipelines to improve SLAs by ~40% on post campaign reporting to advertisers, while adding granularity at ad group, creative and audience level
- Owned recurring product and measurement health narratives for senior leadership and day-to-day campaign diagnostics, supported by automated Tableau and Looker dashboards
Data Analyst, Business Intelligence
Bell Canada
Toronto, Ontario
06.2019 - 01.2022
- Led end-to-end reporting and validation for new data feeds across multiple high-visibility initiatives valued up to $80M, working closely with Product, Engineering, Strategy, Operations in an agile environment. Built and maintained executive dashboards that reduced ad-hoc reporting requests by 30% YoY.
- Evaluated ML-based NLP models vs. legacy business rules to personalize customer touchpoints across call centre, mobile app and digital channels.
- Delivered timely insights for quarterly investor updates, highlighting shifts in customer behavior with a focus on call-back rates, churn, and profitability.
EIT, Capital Engineering & Supply Chain
PepsiCo Canada
Peterborough, Ontario
08.2017 - 05.2019
- Optimized logistics trade-offs between shelf life, on-time delivery and trailer utilization, reducing supply chain costs ~27% YoY through operational analytics.
Education
Bachelor of Science - Chemical Engineering
University of Waterloo
Waterloo06-2016
Skills
Product Management
Product roadmap ownership (0→1, 1→N), Technical product delivery, Experiment design and A/B testing
Advertising Metrics
Omnichannel campaign measurement per IAB/MRC (Brand/sales lift studies, Buyer analysis, Incrementality, OmniROAS, Category insights)
Accomplishments
First Prize, Pitch it: GenAI Edition, Walmart Canada | Q1 2026 | Co-designed a production-ready GenAI powered creative builder reducing campaign go-live times from 6 weeks to >5 days
Timeline
Product Manager, Measurement
Walmart Connect Canada
02.2024 - Current
Senior Analyst, Measurement Insights
Walmart Connect Canada
08.2022 - 01.2024
Data Analyst, Business Intelligence
Bell Canada
06.2019 - 01.2022
EIT, Capital Engineering & Supply Chain
PepsiCo Canada
08.2017 - 05.2019
Bachelor of Science - Chemical Engineering
University of Waterloo