Kirsty Dunne
Etobicoke,ON
Summary
Experienced and highly motivated digital expert and brand manager with a passion for driving brand awareness and product performance in the health and fitness industry. Proven and successful credibility with an influential presence online in developing and launching digital community strategies for major brands and fortune 500 companies
Overview
7
7
years of professional experience
Work History
Fitness Programs and Digital Content
VO2 Master Technologies VANCOUVER
01.2022 - Current
- Researched competitive landscape and presented SWOT analysis for new simplified customer educational experience in programming and go to market product launch
- Strategized on unique customer experience of B2B and B2C strategies to improve marketing and sales
- Developed hybrid experience of in person and digital events to connect consumers with technology through simplified messaging
- Organized production team from videography to photography for digital content
- Secured new customer relationships to target new market
- Identified brands gaps to capitalize on new opportunities for customer growth
- Managed customer relationships from implementation of technology to launch strategies
- Organized and launched pop up working closely with clients to educate them on creative strategies to drive sales through promoting technology to their customers
- Curated and created digital content to align with brands culture
- Identified issues, analyzed information and provided solutions to problems.
- Demonstrated leadership skills in managing projects from concept to completion
- Demonstrated creativity and resourcefulness through development of innovative solutions
Brand Leader and Ambassador
Medcan
Toronto , ON
01.2018 - 03.2020
- Developed and created innovative wellness and fitness promotion programs
- Introduced new wellness cutting edge technologies and biometrics to achieve greater health outcomes and gain a new competitive edge
- Educated Medcan Personal training team internally on up-to date current wellness trends to ensure programs remain relevant and engaging
- Focused on targeting a new market for Medcan brand with cutting edge campaign initiative concepts
- Conducted assessments to identify gaps in employee wellness knowledge and offered programs
- Educate on Vo2 Max testing and cardiovascular health and performance with new technologies
- Plan, implement, and evaluate wellness programs
- Created engaging creative digital content through photography and videography
- Spokesperson and MC at annual Medcan Live well event
Fitness Leadership and Digital Content Creator
Adidas Canada TORONTO
01.2016 - 01.2020
- Developed fitness campaign strategy to target younger versatile female athlete for global campaign "Here to Create"
- Created and curated digital content through photography and videography aligned to key messaging of campaigns
- Worked closely with marketing team in organizing Canada's fitness events
- Represented brand in media interviews
- Developed and implemented Go to market strategies for new products
- Co-collaborative partnership building
- Recruited new ambassadors to build online community
- Organized and led charitable events “Parley run for oceans”
- Developed digital community building campaigns leading up to events to increase engagement and participation
- Identified target audiences to analyze characteristics, behavior and media habits
- Applied current editing and photography tools to tell great stories
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands
- Implemented strategies and tactics to grow followers on social media channels
Education
Bachelor of Arts - Advanced Practices in Digital Reputation Managemen
03.2022
Bachelor of Arts - Social Media Strategies For The Enterprise
03.2021
Bachelor of Arts - Digital Communications Strategy: Content Marketing
03.2020
Bachelor of Arts - Digital Communications Strategy: Defining Your Bus
03.2019
Certification - Corporate Wellness
03.2016
Certification - Personal Training And Wellness Coaching
2003
Skills
- Go to Market Strategies
- Creative Digital Content Creation
- Digital Storytelling
- Digital Campaign initiatives
- Innovative Wellness program development
- Professional videography and photography creation/editing
- Swot Analysis presentations
- Social Media PESO Tactics
- Influencer strategies to save costs
- Leadership in Project management
- Wellness event leadership
- Collaborative partnerships
- Digital Community strategy and implementation
- Social Media growth
- New target market campaign strategies
- Competitive research and social media audits
Timeline
Fitness Programs and Digital Content - VO2 Master Technologies VANCOUVER
01.2022 - Current
Brand Leader and Ambassador - Medcan
01.2018 - 03.2020
Fitness Leadership and Digital Content Creator - Adidas Canada TORONTO
01.2016 - 01.2020
York University - Bachelor of Arts, Advanced Practices in Digital Reputation Managemen
York University - Bachelor of Arts, Social Media Strategies For The Enterprise
University of Toronto - Bachelor of Arts, Digital Communications Strategy: Content Marketing
York University - Bachelor of Arts, Digital Communications Strategy: Defining Your Bus
CCWS - Certification , Corporate Wellness
Can Fit Pro Organization - Certification , Personal Training And Wellness Coaching
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