Kirsten Bains
4238 Albert Street, Burnaby
Summary
Results-driven marketing professional with over 3 years of experience in executing marketing strategies integrated campaigns. Skilled in project management, cross-functional collaboration, and leveraging both digital and traditional marketing channels to build brand awareness and drive engagement. Adept at managing stakeholder relationships, optimizing marketing performance, and using data-driven insights to achieve measurable outcomes.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Project Marketing Coordinator
MLA Canada
09.2023 - Current
- Execute and support in creating marketing strategies, including brand positioning and integrated media campaigns across traditional and online channels.
- Organize and manage project assets, timelines, and vendor relationships to ensure seamless execution of marketing initiatives.
- Coordinate a portfolio of 12 projects across all of greater metro-Vancouver.
- Collaborate with creative teams and agencies to produce, edit, and proof various marketing materials, ensuring alignment with strategic goals and brand identity.
- Conduct audience and market research to inform marketing strategies, assess competitive trends, and provide insights that drive decision-making.
- Negotiate with vendors and manage marketing budgets to optimize resources and ensure cost-effectiveness.
- Build strong relationships with sales teams to provide tools and marketing materials that enhance their performance and align with organizational objectives.
- Manage email and social content strategy for all projects in my portfolio.
Marketing Coordinator
AG Hair
04.2021 - 09.2023
- Managed the production of print and digital marketing collateral including retail displays, branded gift-with-purchase products and B2B ecommerce brand touchpoints.
- Led the production of our bi-monthly B2B publication.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Conducted market research to capitalize on current consumer trends.
- Supported the planning and execution of product launches and promotional activations.
Digital Marketing Team Leader
Google Online Marketing Challenge
02.2020 - 07.2020
- Developed digital marketing strategy for a Canadian non-profit client, creating and implementing plans to reach and engage target audiences.
- Created and maintained Google Pay-Per-Click campaigns that exceeded client marketing goals, including increasing site traffic by over 600 percent.
- Researched target audiences to increase ad quality, brand visibility and drive conversions, which increased CTR by almost four percent over three months.
- Coordinated communication between marketing team, client, and relevant client contacts.
- Created customized marketing materials to increase brand awareness.
Social Media Manager/Team Lead
AMS Peer Support
04.2019 - 04.2020
- Worked in a peer support role providing confidential support to UBC students - trained to work with diverse and potentially vulnerable populations.
- Launched and managed service Instagram account, establishing their first 500 followers within two months.
- Created and edited graphic, short-form and long-form content that maintained a consistent engagement rate of 8-10%.
- Coordinated with AMS's marketing team to create and maintain consistent brand image.
- Organized and led weekly focus group meetings for training and service projects.
- Conducted confidential debriefings and performance assessments with volunteers.
Project Manager
PRISM, ESS Consortium
03.2018 - 09.2018
- Maintained open communication by presenting regular updates on project status to parents and camp staff at sites across Canada.
- Handled all logistical and programming-related duties at UBC's project site, including building and managing all surveys used in the study.
- Analyzed project performance data to identify areas of improvement.
- Oversaw participant consent and assent processes.
- Administered surveys to participants, ages 6-15.
Education
Associate Certificate - Marketing Communications
BCIT School of Business
2021
Bachelor of Arts - Psychology, Interpersonal Development
University of British Columbia
2020
Skills
- Marketing & Communications Strategy
- Project Management & Cross-functional Collaboration
- Digital & Traditional Marketing Expertise
- Relationship Building & Stakeholder Management
- Data-Driven Decision Making & Reporting
Certification
Hootsuite Platform Certification, Hootsuite, 2020
Timeline
Project Marketing Coordinator
MLA Canada
09.2023 - Current
Marketing Coordinator
AG Hair
04.2021 - 09.2023
Digital Marketing Team Leader
Google Online Marketing Challenge
02.2020 - 07.2020
Social Media Manager/Team Lead
AMS Peer Support
04.2019 - 04.2020
Project Manager
PRISM, ESS Consortium
03.2018 - 09.2018
Bachelor of Arts - Psychology, Interpersonal Development
University of British Columbia
Hootsuite Platform Certification, Hootsuite, 2020
Associate Certificate - Marketing Communications
BCIT School of Business
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