Kirsten Morcilla

• Results-driven Business student at Simon Fraser University with practical experience in marketing, customer service, and event management.
• Proficient in Microsoft Excel, Word, PowerPoint, and Access, with applied experience in budgeting and scheduling.
• Analytical and detail-oriented, developed through financial tracking, vendor management, and reimbursement processing.
• Skilled in project coordination and event logistics, managing budgets, schedules, and stakeholder needs to deliver successful outcomes.
• Strong communication and organizational skills, applied by facilitating cross-functional collaboration between engineering and business students, as a Marketing and Events Coordinator.
• Adaptable and proactive, demonstrated through customer-facing roles at Earl's Kitchen & Bar, Lee's Donuts, and high-volume warehouse sales.

 Events Coordinator & Master of Ceremonies - Enactus SFU - Burnaby, B.C., 09/2023 to 06/2024 

• Coordinated logistics, vendor sourcing, and reimbursements for flagship events with budgets up to $7,800, contributing to Enactus SFU winning Event of the Year at the BASS Celebration Gala
• Delivered speeches and hosted events with 200+ attendees, enhancing engagement, flow, and audience experience
• Negotiated with vendors and sponsors to reduce event costs by 15% while maintaining quality standards
• Compiled post-event financial and participation reports that provided actionable insights for future planning and improved event efficiency

 Marketing & Events Coordinator – SFU Team Phantom - Burnaby, B.C., 09/2023 to 06/2024

• Designed marketing campaigns and competitor research reports that enhanced sponsorship packages, helping secure $5,000+ in partnerships
• Coordinated cross-functional collaboration between business and engineering students, leading to Team Phantom receiving the Experiential Learning Award at the BASS Gala
• Introduced structured planning processes that reduced preparation time by 20%, improving communication and team alignment
• Developed content across digital platforms (social media, email campaigns, websites) to boost brand visibility and audience engagement

VP Marketing – The Care Collective (EDI Club) - Burnaby, B.C., 09/2022 to 06/2023 

• Led awareness campaigns promoting equity, diversity, and inclusion across campus, driving engagement from 150+ students.
• Designed and managed social media content to amplify student voices and expand reach by 40%.
• Collaborated with cross-functional student leaders to organize inclusive events, strengthening campus community engagement.

Forward Vision Pitch Competition Coordinator & Emcee – Enactus SFU, 01/2024

• Produced case materials and supported delivery, ensuring a smooth competition experience
• Served as Master of Ceremonies for 200+ attendees, contributing to Enactus SFU’s Event of the Year award at the BASS Gala

SFU Business Case Challenge – Participant, Simon Fraser University, 11/2023

• Analyzed a local firm’s challenges and proposed actionable solutions
• Presented findings in a structured format, strengthening business communication skills

UBC Ennovate Case Competition – Participant, Notre Dame Regional Secondary, 06/2023

• Co-founded Totally Tote’s, a sustainability-focused business concept, designing marketing strategies and collaborating on slide deck creation, branding, and website development
• Delivered a compelling pitch and Q&A presentation, showcasing critical thinking, teamwork, and business communication skills

Critical Thinking in Business Generative AI Business Report (Team of 4) 04/2024

• Researched and analyzed how generative AI could be integrated into the dating app industry, focusing on matchmaking, engagement, and safety improvements for Plenty of Fish.
• Conducted market research (Tinder, Bumble, Hinge) and applied PESTEL, SWOT, and decision matrix frameworks to evaluate competitive positioning and risks.
• Delivered a professional report and presentation with actionable AI adoption roadmap, earning top marks and positive faculty feedback for clarity and strategic insight.

• Senior Class Representative - Notre Dame Regional Secondary 09/22 to 06/2023
• John Brassington Memorial Scholarship for Service and Leadership $1500 - NDRS Education Committee, 06/2023
• Principals List - NDRS Education Committee, 2018-2023

• Entrepreneurship: Launching small-scale ventures, from negotiating with manufacturers for resale opportunities
• Cultural Exchange & Travel: Family homestay business, inspiring a passion for global food, baking, and travel.