Kirsten Gobin
Winnipeg,Canada
Summary
Dedicated E-commerce Site Merchandiser with proven expertise in strategic product placement and market trend analysis. Skilled in enhancing user experiences through effective communication and problem-solving. Adept at collaborating with cross-functional teams to drive sales and optimize online presence.
Overview
9
9
years of professional experience
Work History
E-commerce Site Merchandiser
Parian Logistics
10.2023 - Current
- Oversee the entire online clothing catalog
- Upload products in alignment with warehouse release dates
- Managed and updated product imagery, ensuring accurate pricing and visual consistency
- Designed engaging web shops to drive monthly traffic and enhance storytelling
- Created weekly promotions aligned with business needs, boosting customer engagement
- Establish and manage sorting rules for various product landing pages
- Regularly review the site daily or weekly to verify that products are placed in the correct categories, promotions are working properly, links direct to the appropriate categories or pages, and product setups are accurate
- Generate weekly reports on best-selling styles and prioritize promoting those products
- Oversee and enhance site search results
- Assist the UX designer in maintaining and designing the homepage, landing pages, banner images, and collection pages
- Contributed to marketing strategy by reviewing and approving daily email campaigns
- Oversee the eCommerce platform and content management systems
- Enhanced site search results and maintained a library of synonyms to improve user search experience
- Develop and test coupon codes for active email campaigns and influencer collaborations
E-commerce Merchandiser
West Coast Kids
10.2022 - 10.2023
- Create landing pages based on specific brand standards
- Code, test, & schedule eblasts for sales, editorials and events
- Create timed event pages for week/month-long sales with automated sales assets
- Write and update SEO content for each brand page on the website
- Upload and schedule multiple different styles of banners with start and end dates throughout the website on designated pages for sales, editorials and events
- Create featured categories and add products for editorials
- Create blog posts
- Communicate with the marketing, onboarding, and customer service teams in person, skype, and slack daily
Manager of Digital Services
SEED Your Business
10.2019 - 09.2022
- Web design/development (primarily WordPress)
- PPC Management: Google search, display, video & shopping ads
- Paid Social Management: Facebook & Instagram ads
- Create & manage social media for the company, as well as paid clients
- Google Analytics: Read & Report
- Email Marketing
- SEO Optimization
- Graphic Design (Adobe Photoshop & Illustrator) & Video Editing (Adobe Premiere)
- Help develop marketing methods to increase profitability
- Stay up-to-date with digital media developments, social media trends, industry standards
Digital Marketing Specialist
Magellan Luxury Hotels
07.2018 - 09.2019
- Design digital media campaigns aligned with business goals
- Coordinate creating digital content for our website, newsletters, social media, videos, etc
- Establish our web presence to boost brand awareness
- Liaise with our Sales teams to ensure brand consistency and marketing goals
- Help develop marketing methods to increase profitability
- Stay up to date with digital media developments
- SEO Optimization
- Monitor ROI and KPIs
- PPC Management: AdWords Display & Search Campaigns
- Working closely with other departments
Digital Marketing Associate
RAPID RTC
06.2016 - 06.2018
- Website Management and Communication
- Content creation: Copywriting, HTML design, Graphics conception
- Social media management: Facebook posts, Facebook Advertising
- SEO Optimization
- PPC Management: AdWords Display & Search Campaigns
- Working directly with automotive dealerships such as Mitsubishi, Honda, Volvo, to develop online marketing plans to increase their in-store business
- Conducting monthly client performance reports to ensure a high level of satisfaction is achieved
- Recognizing and responding to potential business opportunities
- Collaborating with team members to create the best solution for each client
Education
Diploma -
Red River College
01.2025
Diploma -
Academy of Broadcasting
01.2009
Diploma -
Collège Jeanne
01.2007
Skills
- Strategic product placement
- E-commerce optimization
- SEO and SEM
- Cross-functional collaboration
- Web analytics and reporting
- Google tools
- Consumer behavior
- Customer segmentation
- Conversion rate optimization
- Category management
- Competitor analysis
- Product merchandising
- Video editing
- Link building
- Digital marketing
- HTML programming
- KPI management
- Adobe creative suite
References
References available upon request.
Timeline
E-commerce Site Merchandiser
Parian Logistics
10.2023 - Current
E-commerce Merchandiser
West Coast Kids
10.2022 - 10.2023
Manager of Digital Services
SEED Your Business
10.2019 - 09.2022
Digital Marketing Specialist
Magellan Luxury Hotels
07.2018 - 09.2019
Digital Marketing Associate
RAPID RTC
06.2016 - 06.2018
Diploma -
Red River College
Diploma -
Academy of Broadcasting
Diploma -
Collège Jeanne
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