Kirsten George
Atascadero
Summary
Accomplished hospitality professional with over 15 years experience in luxury wine sales, business development and team leadership. Recognized for improving guest experiences and building collaborative team and company cultures. Demonstrated ability to achieve significant revenue growth and surpass sales goals in competitive markets. Proficient in business development, client engagement, and brand strategy, dedicated to delivering exceptional client experiences that ensure long-term success.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Luxury Sales Manager
Treasury Wine Estates
07.2024 - Current
- Secured over 1,500 luxury retail partnerships, driving sales growth.
- Led 20 Territory Sales Managers with distributor partners, enhancing team performance to exceed annual targets by 15%.
- Increased market share through strategic marketing and client engagement initiatives.
- Managed over 1,200 on/off-premise accounts, achieving placement goals with an 18% year-over-year increase.
- Executed premium consumer events throughout California's Central Coast to enhance brand visibility.
Business Development Manager
DAOU Family Estates
09.2022 - 06.2024
- Achieved continued growth in repeat business through strategic client partnerships.
- Expanded luxury wine portfolio to enhance brand presence.
- Optimized sales processes to improve execution and efficiency.
Estate Director
DAOU Family Estates
12.2020 - 09.2022
- Directed 60-person team, achieving $12 million P&L with 23% year-over-year growth.
- Developed and implemented policies and procedures for the efficient management of estate assets.
- Enhanced operational efficiencies to reduce costs and elevate guest satisfaction.
- Spearheaded cross-functional initiatives that strengthened brand loyalty and drove revenue growth.
Sales & Catering Manager / Event Director
Hotel SLO
11.2019 - 11.2020
- Executed high-profile events to drive revenue and enhance client retention.
- Streamlined interdepartmental communication to elevate operational efficiency.
- Collaborated with chefs to create menus for special events and corporate functions.
- Designed contracts, secured vendors, and managed service teams for successful event execution.
- Researched and implemented innovative strategies to foster growth in event management business.
Director of Food & Beverage / General Manager
Cass House Cayucos
01.2016 - 11.2019
- Executed comprehensive brand and revenue strategies across restaurant, bakery, inn, and events operations.
- Developed seasonal special event and beverage programs to increase profitability.
- Led training and development initiatives for over 30 personnel across multiple departments to enhance performance.
- Delivered curated guest experiences through strategic collaborations with chefs and local wineries.
Key Account Manager
Wine Warehouse
03.2013 - 10.2015
- Managed over 150 top-tier accounts, achieving sales growth of 10 to 18 percent year-over-year.
- Expanded artisanal wine portfolio across California's Central Coast market.
- Earned recognition as top-performing sales representative statewide.
Account Manager
Bradford Wine Group
12.2010 - 03.2013
- Managed over 100 key accounts, ensuring consistent revenue growth.
- Established strategic partnerships to facilitate account expansion.
- Developed and maintained relationships with key accounts to enhance customer satisfaction.
- Collaborated with marketing team to create promotional materials for clients.
- Produced comprehensive reports on account performance for senior management presentations.
Education
Bachelor of Science - Recreation Administration
California State University, Chico
Chico, CA01.2009
Minor - Italian
Università degli Studi della Tuscia
Italy01.2007
Skills
- Business development and strategic planning
- Client relationship management
- Team training and mentorship
- Hospitality and guest experience
- Luxury brand strategy development
- Event coordination
- Cross-functional collaboration
- Microsoft Office proficiency
Certification
- Certified Sommelier (CMS), 2016
- French Wine Scholar (Wine Scholar Guild), 2020
- WSET Level II (Wine & Spirit Education Trust), 2021
Timeline
Luxury Sales Manager
Treasury Wine Estates
07.2024 - Current
Business Development Manager
DAOU Family Estates
09.2022 - 06.2024
Estate Director
DAOU Family Estates
12.2020 - 09.2022
Sales & Catering Manager / Event Director
Hotel SLO
11.2019 - 11.2020
Director of Food & Beverage / General Manager
Cass House Cayucos
01.2016 - 11.2019
Key Account Manager
Wine Warehouse
03.2013 - 10.2015
Account Manager
Bradford Wine Group
12.2010 - 03.2013
Bachelor of Science - Recreation Administration
California State University, Chico
Minor - Italian
Università degli Studi della Tuscia
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